3 Challenges for Australian Grain Producers | Matthew Madden

This is our 100th episode of Farms Advice Podcast. We're proud to partner with Agworld to bring you the conversations of operations, farmer owners and PHD scholars to give you insights into how they're operating Beyond Record Keeping.

Theunis Smit is working with the Macadamia Farm Management crew of 300+ workers at any one time. With this workforce comes a lot of responsibility on the individual but also on the managers. Theunis was biting at the bit when he had the opportunity to bring on a piece of agtech that would go on to help with their operating of Macadamia farms across the East Coast of Australia. As they're dealing with investors, they want to know where there money is going so inventory is a big one for them. Also looking at how they can improve their orchards and breakdown any inconsistency.

What I liked about this story specifically was the way he dealt with the employees adopting the agtech. He was able to get around the barrier by providing the tools each tractor needed to get the job done. He went and bought every one an iPad in order to utilise the products straight away and that they wouldn't see an adoption lag and then early adopters. This has brought the company together and allowed for greater transparency on and off-farm.

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Links:
Agworld
Macadamia Farm Management
FarmsAdvice.com.au

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