25: Personal Branding as a Tool for Connection with Isaac Mashman

01/26/22 • 35 min

Isaac Mashman is a businessman, podcast host, and public speaker. Over the span of several years, and nearly a dozen various business ideas, it was in 2020 that Isaac launched his company Mashman Ventures, a public relations firm that specializes in working with people who want to be followed, in-demand, and respected to build their personal brands. In this episode, we hone in on what personal branding means and also how it relates to making meaningful connections with others.

Highlights & Takeaways

An elevator pitch is how you would sum up what you have going on in a short amount of time - Isaac approaches it by building rapport and focusing on the other person, rather than immediately trying to sell
Personal branding is something that you have already had since you were born - it’s who you are, your reputation, and your relationship with the general public
How Isaac was able to facilitate a connection between his musician friend and a famous local artist whom he respected, but never met. Now the artist has been managing Isaac’s friend for a year now
You don't have to grow every relationship, because you might be going in a different direction and have different values than each other
Aggressive patience is understanding that things take time, but also recognizing that if you have a vision of where you want to get to, why not get there sooner if you can?

Resources Mentioned

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Enjoyed this episode? Share it with a friend and make sure to follow Excuses to Connect on Facebook and Instagram.

Music by Meghan Rennie - Instagram / Soundcloud

Website: excusestoconnect.com

Email: [email protected]Support Me: Buy Me A Coffee

Highlights & Takeaways

An elevator pitch is how you would sum up what you have going on in a short amount of time - Isaac approaches it by building rapport and focusing on the other person, rather than immediately trying to sell
Personal branding is something that you have already had since you were born - it’s who you are, your reputation, and your relationship with the general public
How Isaac was able to facilitate a connection between his musician friend and a famous local artist whom he respected, but never met. Now the artist has been managing Isaac’s friend for a year now
You don't have to grow every relationship, because you might be going in a different direction and have different values than each other
Aggressive patience is understanding that things take time, but also recognizing that if you have a vision of where you want to get to, why not get there sooner if you can?

Resources Mentioned

______

Enjoyed this episode? Share it with a friend and make sure to follow Excuses to Connect on Facebook and Instagram.

Music by Meghan Rennie - Instagram / Soundcloud

Website: excusestoconnect.com

Email: [email protected]Support Me: Buy Me A Coffee

Previous Episode

24: Fostering Community through Deaf and Disability Theatre with Col Cseke

Col Cseke is the Artistic & Executive Director at Inside Out Theatre, which is a Deaf and disability theatre company in Calgary invested in artistic excellence, community development, and deepening our cultures’ accessibility. He also runs a podcast called Mad Practice with his best buddy JD, where they talk about living with madness and generally just revel in their friendship. In this episode, we explore his journey with theatre and the connections he’s made within that industry, as well as the mental health effects of the pandemic and how it’s shifted our interactions with people. A candid and inspirational conversation, he shares a lesson he learned this past year: “Good people know good people.” In other words, connecting with one good person who is very involved in the community can lead to all these other relationships with awesome people.

Highlights & Takeaways

Col has always had an inclination towards storytelling and community building, and so a life in a theatre gave him a chance to do both of these things
Inside Out Theatre emphasizes that work created by and centered around artists with disabilities or deaf artists is a really vital part of us. It’s not a charitable or “nice thing to do”, but that in itself is a rich and thriving culture.
How during the pandemic he convinced himself that he was introvert and didn’t need to be around other people, which wasn’t true. But it was his coping mechanism as a way to not ask for help or be vulnerable with others.
Becoming comfortable with reaching out to friends just to talk and catch up, and not for any other particular reason or facade
How it’s difficult for a lot of people to make friends as an adult, but recognize that that’s okay too

Resources Mentioned

______

Enjoyed this episode? Share it with a friend and make sure to follow Excuses to Connect on Facebook and Instagram.

Music by Meghan Rennie - Instagram / Soundcloud

Website: excusestoconnect.com

Email: [email protected]Support Me: Buy Me A Coffee

Next Episode

26: The Struggle is Real - Building Connections in Your 20s with Justin Peters

Justin Peters is a fellow podcaster and runs a podcast called The Struggle is Real - I love the name by the way - on his podcast, he chats with a variety of experts on topics that are relevant to people in their 20s. In other words, the things we should've really learned more about in school, but didn't. Things like personal finances, networking, relationships, and your career. Now that he's 28, we explore the important lessons that he's learned throughout this decade and what's next for him. How do you make connections when you're out of school? How do you talk to people who are twice your age? If you're currently in your 20s or know someone who is in their 20s, this podcast will be very relatable.

Highlights & Takeaways

Justin wants to help 20-somethings thrive through such a defining decade and that every 20-something should leave this decade more excited about what's ahead of them versus the years that are behind them.
Rethinking the 30s deadline that so many 20-somethings are up against. You don’t need to be a self-made millionaire by 30, or married with two kids by 30, or a vice-president at my dream company. Think about what success means to you and realize there’s life after you’re 30
How your sense of identity can change rapidly after you leave college/university and start working full-time in a new environment, or with your friends moving away to different places
Utilize the “What and Why” strategy to have deeper conversations. For example: “What’s (your podcast about)?” and follow-up by asking “Why (did you cover that topic)?”
It’s normal that peoples’ social skills are lacking right now, but you don’t have to let it hold you back. Instead voice it out there when talking with people: “Hey, I’m Justin - nice to meet you. I’m kind of nervous about this because it’s been so long since I’ve met somebody new. Tell me a bit about yourself.”

Resources Mentioned