#17 Gareth Hermann and Marcus McNeill on Decriminalizing Psilocybin, Consciousness Expansion and Marketing the Psychedelic Renaissance

How much would it cost to shift the mindset of our entire society towards accepting and understanding psychedelics in one year? What does the marketing department of the psychedelic revolution look like? What are the issues we face in promoting psychedelics? Who will fight us?

In this episode, I speak with Marcus McNeill and Gareth Hermann, co-founders of Magic Agency, a marketing agency committed to helping push forward psychedelics and answer the above questions.

Thanks to their “psychedelic marketing services”, Gareth and Marcus have helped realize various important psychedelic initiatives including the Decriminalize Denver campaign (decriminalizing psilocybin in Denver), Synthesis psilocybin retreats in Amsterdam, and Field Trip Health’s north-America-wide ketamine clinic initiative.

I suspect that nobody on the planet knows more about marketing the psychedelic renaissance than Marcus and Gareth. And as such, they are accumulating priceless wisdom. They are working day in and day out to shift our cultural mindset towards psychedelics from suspicion to embrace.

Bios:

Marcus McNeill - As the Co-Founder & CEO of Magic, the performance marketing agency for conscious missions, Marcus supports the ecosystem of entrepreneurs, researchers, clinicians, activists, and investors ushering in the psychedelic renaissance in a responsible way. Marcus has led marketing strategy for 50+ companies, including Marianne Williamson, Eckhart Tolle, Byron Katie, Kim Eng, and Deepak Chopra’s Chopra Center. With a passion for psychedelics, spirituality, sustainability, and wellness, he aims to impact billions of lives by spreading conscious messages through digital mycelium.

Gareth Hermann - Gareth is a systems enthusiast and team galvanizer who has managed brand strategy and leadership development projects for international corporations. His passion lies in influencing personal, organizational, and societal transformation. He’s the type of guy who is so organized he pens “unstructured time” into his schedule. Gareth is also the Co-Founder of Exponential, a coaching company for top performers, and a Partner in Connected Ventures. He loves supporting change makers and teams tackling global issues.

This episode of the ‘cast is brought to you by Fundraising Mastery, the fundraising accelerator for mission-driven entrepreneurs. If you or anybody you know is creating something impactful, and are seeking seed capital, please visit www.foundersgetfunded.com to learn more and apply. Our next cohort launches on Oct 15th.
Episode Links:
Magic Agency - https://magic.agency/
Decriminalize Denver - https://decriminalizedenver.org/