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Impact investing is rapidly growing as investors turn to companies that can provide a positive social and environmental impact as well as a financial return.
In Australia, it's a whopping $20 billion market.
But, what does impact investing really mean for the future of food, how is it different from other forms of investment and where should startups channel their energy to cash in on this capital?
We teamed up with industry heavyweights to find these answers;

• Michael Dean - Founder of AgFunder
• Sarah Nolet - Co-Founder of Tenacious Ventures
• Rachael Yang - Investment Manager of Giant Leap
• Kylie Frazer - Co-Founder of Eleanor Venture

This week we bring you another evokeAG x Humans of Agriculture collaboration podcast, with Oli Le Lievre.
Oli catches up with Julia and Jordy Kaye, the founders of greatwrap, a Victorian based startup creating a biodegradable alternative to petroleum based plastic wraps using potato waste to replace plastic cling wrap in kitchens and on industrial pallets.

The circular economy business has attracted serious interest from investors, raising a $24 million Series A round in July 2022, including an $11 million equity portion. The funding has helped great rap to launch into us and scale up production in Australia with a bio refinery capable of manufacturing 30,000 tonnes of wrap, making great Wrap Australia's largest cling wrap manufacturer.

In this conversation, Oli speaks to Julia and Jordy about how an idea over a bottle of wine turned into a business that is set to shake up the plastic wrap industry.

We hope you enjoy this conversation.

Learn more about the Humans of Agriculture podcast and read Oli’s stories, here. And if you’re interested in joining us at the Adelaide Convention Centre, South Australia on 21-22 February 2023 for the evokeAG 2023 Down to Earth event or partnering, find more details here, via evokeAG.com.

Global sustainability requirements can be a tricky area to navigate, especially when you are a scaleup operating across global boundaries. So, let’s put in practical terms!
In this episode, Justin Webb, Co-Founder of Agriwebb and Charlotte Weston, Global Sustainability Director, EY, and a member of the Expert Advisory Board of The Earthshot Prize explore the challenges and opportunities for agribusinesses with our contributor Jayne Cuddihy.
This series was recorded live at evokeAG 2024 in Perth and explores the exceptional edge of agrifood tech innovation and a relentless pursuit of innovation at a critical juncture in time.
Tickets are now on sale for evokeAG 2025 to be held on 18-19 February 2025 in Brisbane, Queensland. Following a sell-out event in 2024 we are encouraging delegates to start planning their trip to the Sunshine State.
We can't wait to see you all on 18-19 February 2024 in Brisbane, Queensland. In the meantime, catch up on the other conversations about sustainability, climate resilience and the role of agtech in meeting those challenges from here.