Everything is Logistics

The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving.

In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans.

All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketing tip from Chippendales dancers!

Links From The Show:

• Linkedin’s Marketplaces to compete with Fiverr/Upwork
• Google Penalties Coming In May (from Transport Topics)
• Google’s 3rd Party Cookies Going Away
• Snapchat Earnings Report
• Dispo: Instagram’s Newest Competitor
• Gimlet’s new show: Welcome To Your Fantasy: Chippendales Story

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Where to Find Digital Dispatch & Blythe:

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry: Freight School Playbook

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

In episode three of our NASA Series, we’re talking about the goal of this mission: to manufacture and ship a weather satellite to space but more importantly, be able to collect data to help the accuracy of weather forecasting that impacts every single person here on earth.
After all, “Money spent on space stays on earth” and missions like GOESU help save lives and prevent/prepare for disasters.
In this episode, we’re going to be talking about the why behind this mission, what goes into weather forecasting, and when we should start hearing forecasts using data from this GOES-U satellite.
All this plus insights directly from some of the smartest people at NOAA, National Weather Service, and even the pilots who fly the hurricane hunter planes.
Speakers include:

• Bill Line, Research Meteorologist,
• Michelle Smith, Communications Specialist at NOAA
• Kevin Fryar, Chief of Staff for NOAA's GEO program
• John Sokich, NWS Director of Congressional Affairs

NASA SERIES LINKS:

• NASA Series – How to Grow Food in Space
• NASA Series – Deep Space

EPISODE LINKS:

• NOAA Career Profiles: Kevin Fryar
• Bill's LinkedIn
• Michelle's LinkedIn
• John's LinkedIn
• GOES-U: Road to Launch
• Geostationary Operational Environmental Satellite-U (GOES-U) Launch

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view.
Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room designs in bite-sized monthly payments for however long you’d like and in this episode we're chatting with the company's President and COO, Kristin Toth.
In this convo, we're covering:

• How the furniture company has been able to bypass all of the supply chain issues we’ve been seeing these past months — specifically with furniture
• Fernish's business model and the circular economy
• Its b2b services for office buildings, apartment complexes and other sorts of commercial real estate

LINKS:

• Check out Fernish website
• Connect with Kristin Toth on Linkedin

TIME STAMPS:
00:03:15 Happy accidents lead to success.
00:06:26 Furniture rental made easy.
00:11:33 Experiment and iterate.
00:22:24 Reduce furniture waste.
00:22:34 Sustainability, convenience, value.
00:33:50 Raise service bar to disrupt.
00:37:00 Grow, learn, and innovate.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these strategies.
TIME STAMPS:

0:05 How to put it all together when it comes to your marketing plan.
1:45 Why there are more than one website?
4:08 Where do you get your cold emails? Are they purchase lists? Are they ones that you can get from an advertising campaign?
6:07 The same can be said for Hubspot. You likely have to commit to a very long-term plan with Hubspot if you have that many.
10:17 How to use Fiverr Freelancers to classify your emails into different groups.
12:35 If you have no social media presence, get started on one platform at a time.
14:07 Other marketing integrations that I would think about for your website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking.

No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things that businesses and self-employed folks need to know before they start exploring the world of health benefits.

• Connect with Zach Swartzendruber on Linkedin
• Check out the Benefits for Trucking website

Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.

• Connect with Blythe on Linkedin, YouTube, and TikTok

[email protected]

I’d like to introduce you to Zach Swartzendruber, President at Benefits for Trucking: https://www.benefitsfortrucking.com/

They have some amazing offerings for owner operators and small fleets.

https://hello.dubsado.com:443/public/form/view/62d87c8d6df5a93317e1c1dc

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.