Everything is Logistics

This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show.
It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in store for....all of us.
This webinar covers the important topics of some of the biggest marketing mistakes I see all kinds of logistics companies making.

Where to Find Digital Dispatch & Blythe:

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry: Freight School Playbook

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Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view.
Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room designs in bite-sized monthly payments for however long you’d like and in this episode we're chatting with the company's President and COO, Kristin Toth.
In this convo, we're covering:

• How the furniture company has been able to bypass all of the supply chain issues we’ve been seeing these past months — specifically with furniture
• Fernish's business model and the circular economy
• Its b2b services for office buildings, apartment complexes and other sorts of commercial real estate

LINKS:

• Check out Fernish website
• Connect with Kristin Toth on Linkedin

TIME STAMPS:
00:03:15 Happy accidents lead to success.
00:06:26 Furniture rental made easy.
00:11:33 Experiment and iterate.
00:22:24 Reduce furniture waste.
00:22:34 Sustainability, convenience, value.
00:33:50 Raise service bar to disrupt.
00:37:00 Grow, learn, and innovate.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these strategies.
TIME STAMPS:

0:05 How to put it all together when it comes to your marketing plan.
1:45 Why there are more than one website?
4:08 Where do you get your cold emails? Are they purchase lists? Are they ones that you can get from an advertising campaign?
6:07 The same can be said for Hubspot. You likely have to commit to a very long-term plan with Hubspot if you have that many.
10:17 How to use Fiverr Freelancers to classify your emails into different groups.
12:35 If you have no social media presence, get started on one platform at a time.
14:07 Other marketing integrations that I would think about for your website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Need a fresh take on freight sales that actually works?
In this episode of Everything is Logistics, Blythe digs through Reddit's freight broker community to uncover some surprisingly effective tips - from showing up at manufacturers' doors to building a killer social media presence.
She shares real stories from pros in the field who are ditching the spray-and-pray approach and finding success by getting personal with their prospects.
LINKS:

• Reddit Sub for Freight Brokers

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, award programs, and educational content designed to help logistics professionals enhance their marketing and sales skills.

LINKS:

• Jennifer's LinkedIn
• TMSA Timeline
• TMSA ELEVATE Conference
  (Use code Blythe24 so we score bonus points with the crew)

QUOTES:
"We have a benchmarking study. That's a sales and marketing survey that we do to our members and people in the industry. It tells you what is going on and sales marketing today what people are spending their budgets on. How many sales and marketing people do they have at their companies? That's always a question I get all the time. What are people outsourcing like? What are people keeping in house? What software's are they? What types of software are they using? Are they integrating their software's all that kind of stuff lives in that benchmarking study, and that's accessible only to members so it all lives inside the member portal." - Jennifer Karpus-Romain
"Like when people are always like when you're starting new things like what what's your advice? And I'm like, well, like anytime you're starting new things you need to evaluate its actual purpose. And like half the people, especially as the marketing person, like you get thrown so many things and you're like what is the what is the point of this? Like, what how does this serve our business purpose?" - Jennifer Karpus-Romain

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.