Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.

Rand Fishkin is the Co-Founder and Ex-CEO of Moz.

Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.

Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust.

Topics covered:

• How Rand would spend that $100 on ad platforms to learn how to improve the ROI.
• Rand was a shy introverted kid, but he cared about people and what made them tick.
• Correlation and causation are important distinctions for marketers and understanding data.
• How a bad hire caused issues with Moz’s gender equality policy.
• How the bad marketing is what sticks and gives marketers a bad reputation.
• False best practices in marketing.
• How to identify and get in front of your audience.
• Having empathy and building trust with our customers and retention marketing.

Resources mentioned:

• How to land your first digital marketing job (with no experience)
• Moz
• Incognito: The Secret Lives of the Brain
• Basecamp
• Haiku Deck
• Buffer
• Full Contact
• Radian6
• Crimson Hexagon
• Sprinklr
• Sprout Social
• Followerwonk
• Hootsuite
• Influence: The Psychology of Persuasion by Robert B. Cialdini
• Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler
• Predictably Irrational by Dan Ariely
• MozCon
• Search Engine Land and Marketing Land Events
• Social Media World
• Hootsuite Blog

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.

Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.

Topics covered

• Why companies should not use growth as their top achievement metric
• Focusing on profit over growth
• Why it is important to figure out how to be happy in the present then hoping the future works out
• How to avoid focusing on “vanity” metrics
• The two ways to run a business long term
• When focusing on your business’s growth makes sense
• Why you should consider that more isn’t always better
• Why you should be focusing on a specific audience
• The importance of understanding your audience’s problem
• Customer retention vs. customer acquisition
• The three qualities it takes to be resilient
• Focusing on the process rather than the outcome
• Why you should always be working on personal growth

Resources mentioned

• Company of One
• Paul’s Creative Class
• Fathom Analytics
• Start-Up Genome Project
• Inc. 5000 List
• Gary V
• Stripe
• Phillip Morgan
• Pyschotactics
• Seth Godin on Everyone Hates Marketers
• Seth Godin – This is Marketing
• MailChimp
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Are you on the verge of launching your product but unsure about your go-to-market strategy?

After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.

It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.

Topics covered:

• Why some companies struggle to get noticed
• How to launch a product with little or no money
• Properly identifying your Beta group before you go to market
• Why product marketing goes beyond marketing
• Letting go of the fear surrounding your product
• The importance of content creation
• How sharing the same beliefs as your market is so important
• Why category creation may not be beneficial
• What marketers should learn to prepare themselves for the future
• Breaking down your launch strategy into a few basic essentials

Resources mentioned:

• The Growth Show
• HubSpot
• Basecamp
• SaaStr
• Product Led Growth Conference
• Reforge
• Animalz
• GrowthTLDR
• Product Hunt
• Drift
• Kieran Flanagan Episode
• Brian Balfour Episode
• Narrative Design: Craft a Story Using Conspiracy Principles
• Category Creation: 4 Reasons to NEVER Do It
• Challenge Category Conventions in 7 Steps (+ Examples)
• Hard to be Noticed? Simplify Your Marketing to Win Customers

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?

This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers.

We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one.

Topics covered:

• Why most companies won’t design a career path for you
• The real reason success in entrepreneurship isn’t about what you want to do
• Why the daily format of your work is more important than the duties
• Where to find the right business idea when you’re clueless
• How to create your ideal full-time job when it doesn’t exist yet
• The counterintuitive approach to networking for introverts
• Why your ideal target audience is wealthy people
• Where to search online to discover problems you can solve

Resources mentioned:

• How to land your first digital marketing job (with no experience)
• Get Bullish
• Bullish Conference
• The Best Business Strategy is One That Makes You Money by Jennifer Dziura
• Marketing: Subreddit
• The Lean Startup by Eric Ries
• Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
• The Bullish Society
• Customer Journey Mapping: Get Started in a Few Steps Episode 54 with Georgiana Laudi

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there.

But what is it that makes people convert from showing interest to finally buying?

Topics covered:

• When it’s ok to say no to business
• What actually motivates people to do something
• The decision behind whether or not conversion optimization is right for your business
• Focusing on the psychological aspect of marketing and buying
• The number one method to use with your clients.
• Understanding the story behind a buyers purchase
• Interviewing buyers to get them back their mental state when they purchased the item
• If you think you know everything about your customers, you shouldn’t be in marketing
• Why you should avoid the jargon and learn to sell to humans

Resources mentioned:

• Invesp
• Joanna Wiebe - 3 Steps to Write Copy That Converts
• The Road Less Stupid
• Invesp blog
• How to Influence Buying Decisions Without Being Shady
• How to Convince People to Buy (Without Being Pushy)

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘