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Ever wondered why your event marketing strategies aren't yielding results?

You're not alone.

On this week’s episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley’s journey is brimming with valuable lessons for every event host🌟

Key Takeaways:

• Effective Word-of-Mouth Marketing:
• Maximizing Sales Post-Purchase:
• Driving Early Ticket Sales:
• Handling Last-Minute Registrations:
• Cost-Efficient Lead Acquisition:
• Post-COVID Event Marketing Trends:

If you're ready to switch up your event marketing strategy, tune in now!

About Ashley
Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.

Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it’s Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.

Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.
Ashley's Websites:
Ice Cream Social: https://icecreamsocial.io/
TicketSocket: https://ticketsocket.com/

Social Media handles:

LinkedIn: (https://www.linkedin.com/in/ashcline/)
TicketSocket Twitter: (https://twitter.com/ticketsocket)
TicketSocket Facebook: https://www.facebook.com/ticketsocket

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here

Send us a text

In this conversation, Natanya shares her journey from a seemingly successful yet unfulfilling life in brand marketing to her bold move to Paris, driven by the need for a more meaningful existence. Learn how she overcame fears and challenges to create "The Bravo Life," offering retreats that blend her passion for travel with the joy of helping others transform.

Tune in as we explore:

• The significance of identifying your break-even point and avoiding financial pitfalls in event planning.
• Building authentic connections and understanding your clients beyond demographics for effective marketing.
• The value of intimate, retreat-style environments, especially for introverts.
• Turning initial setbacks into valuable data and growth opportunities.
• The importance of storytelling and emotional connections in filling retreat spots.

Natasha Wright and Natanya Bravo also discuss the crucial role of resilience, vulnerability, and leading by example in creating spaces where profound personal transformation can take place. Whether you're a seasoned entrepreneur or embarking on your first retreat, this episode offers valuable insights into creating impactful, profitable, and life-changing events.

About Natanya
Natanya spent the first 10 years of my career creating global brand marketing & event campaigns for Fortune 500 consumer brands handling budgets up to $5MM and planning events for as many as 5000 attendees. While successful by society’s terms, she knew she wasn’t living up to her potential. Tired of saying “one day” –she listened to that internal voice and booked a one-way ticket to Paris to step into purpose and create her dream life.

Shortly after, The Bravo Life was created to inspire women to realize and actualize their full potential. Now a global community of over 30,000 women, The Bravo Life provides coaching, resources, and live experiences and retreats for women who are committed to living their best lives, as their best selves.

As a Transformational Business & Mindset coach, Natanya empowers purpose-driven leaders with the tools, resources, and strategies to create and grow their own thriving businesses that serve others.

Website:
http://Natanyabravo.com

Social Media handles:
thebravolife

Free Class - Creating Retreats That Sell And Serve:
https://www.claritytolaunch.com/leadinspireprofitclass/

Group Coaching Program - Retreats That Sell & Serve :
https://www.claritytolaunch.com/RETREATSTHATSELLANDSERVE/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here

Send us a text

Why blend in when you were made to dominate?

What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding.

Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand consultation style has been praised time and time again, while her unwavering commitment to her clients is unparalleled.

In this episode of The Event Gems Podcast, Kiana shares tips on:

💎 Sticking to your core content pillars to avoid market confusion

💎 The #1 tactic to ALWAYS stand out from the crowd

💎 Tips for winning and building your brand's authority through events.
Resources:
About Our Guest:

Kiana D. Powell is a trusted Brand Consultant and owner of Forward PR, a full-service branding agency specializing in helping women entrepreneurs in health and wellness, hospitality and tourism, and special events industries increase their brand exposure and confidently position themselves as experts.

Website: forwardpublicrelations.com

Instagram: @_kiana.pr

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here

Send us a text

Are you ready to transform your business with the power of storytelling?
One of the biggest mistakes entrepreneurs make is THIS:
They think they are telling stories, but they're actually just 'story reporting.'
If you’ve been feeling like you’re stuck in a cycle of chasing down clients and not seeing results, this might be why. Because storytelling isn’t just listing events, it’s about creating connections, and here’s where you might be missing out:

• Your stories lack specificity
• They are missing the element of conflict

They’re not driving your audience to take the next step
The good news is, Andy has got a proven framework for strategic storytelling that can turn your 'no’s' into 'yeses' AND he is sharing it with you for free this week!!
Join us in our latest podcast episode with storytelling expert Andy Henriquez as we walk you through the secrets behind crafting compelling stories that connect and convert. Key takeaways include:

• How to move from story reporting to strategic storytelling
• The elements that make a story engaging and impactful
• Real-life examples of how storytelling can influence decisions and boost business
• Steps to create a storytelling framework that clearly defines processes

Tune in and start transforming your connections into conversions with powerful storytelling!"

About Andy:
Andy Henriquez, also known as the 'Master Storyteller' and founder of the Master Storyteller Academy, is a business storytelling coach, keynote speaker, and author of the game-changing book Show Up For Your Life. A sought-after speaker, Andy has been featured in the Huffington Post, Black Enterprise, Entrepreneur Magazine, and has made several national television appearances. Andy trains corporations, non-profit organizations, and entrepreneurs on how to Unlock the Power of Story to elevate their brand, build greater connections, and increase revenue.

Register for Story Into Profit Live on October 10-12.
Story Into Profit- Live Event (storyintoprofitlive.com)

Andy's Website: http://www.andyhenriquez.com

Social Media handle: instagram.com/showupforyourlife

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here

Send us a text

We are opening up the vault to an oldie but goodie episode recorded in 2021.

All in favor of planning a profitable virtual summit that can build your influence, raise your revenue, and transform your clients' lives--click that play button RIGHT now! --Because it's all here, on The Event Gems Podcast, with Krista Miller!

Many service providers are their industry's "best-kept secret" because they think they lack a large social media following or don't know how to get in front of the right audience.

But that changes TODAY.

By the end of this episode, you will get to know Krista Miller, founder of Summit In A Box, and learn how this small business owner can help you plan a profitable summit that checks all the boxes.

With Krista Miller's Summit In A Box method, she provides entrepreneurs with the strategy and resources they need to build their audience and inject some cash into their business through the power of a virtual summit.

So, if you're ready to take your business up a notch and turn your ideas into reality through online summits that transform people's lives - then look no further!

Connect With Krista Miller, Virtual Summit Strategist

Grab Your Summit In A Box Roadmap

Connect With Krista Miller On Social: https://www.instagram.com/summitinabox/

Watch the episode on YouTube

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here