EOS for a Better Business, Better Life

Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes Chantal Gerardy, an international award-winning marketing strategist and founder of Online Business Marketing.

In this engaging conversation, Chantal shares her unique journey from owning health and wellness centers to building a thriving online marketing business. Together, they dive into the power of differentiation in marketing, exploring the importance of a solid strategy, consistent communication, and meaningful customer relationships.

Chantal offers practical insights on leveraging social media without getting overwhelmed, using AI tools like ChatGPT while maintaining authenticity, and creating effective customer journeys through funnels and email marketing.

Tune in to learn how to empower your team, craft impactful marketing strategies, and stand out in a crowded digital landscape.

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

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GUESTS DETAILS:

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► https://chantalgerardy.com.au/

► The Meaningful Marketing Podcast - Podcast

► Chantal Gerardy - LinkedIn

Chapters:

0:35 - Introduction

03:03 - Transitioning from Offline to Online Marketing

05:37 - Strategies for Effective Social Media and Marketing

07:50 - The Role of Funnels in Marketing

11:35 - Building and Maintaining Customer Relationships

16:55 - The Importance of Email Marketing

18:30 - Podcast Marketing and Building a Community

25:57 - Strategies for Effective Outsourcing

32:55 - Measuring Marketing Success

39:52 - The Role of AI in Marketing

43:59 – Final Thoughts and Conclusion

In this episode I am talking to Suzi McAlpine on the launch of her new book - "Beyond Burnout - a New Zealand Guide. How to spot it, stop it and stamp it out."

A leadership coach, award-winning blogger and keynote speaker, Suzi works alongside CEOs, managers and executives to facilitate clarity, direction and optimal performance in the areas people need it most.

Suzi McAlpine is a Leadership Development Specialist and author of award-winning leadership blog, The Leader’s Digest. She writes and teaches about accomplished leadership, what magic emerges when it’s present, and how to ignite better leadership in individuals, teams and organisations.

Suzi has been a leader and senior executive herself, working alongside CEOs and executive teams in many guises. Her experience has included being a head-hunter and executive coach, and a practice leader for a division at the world’s largest HR consulting firm.

Suzi provides a range of services as a Leadership Development Specialist, including executive coaching, leadership workshops and leadership development programmes for CEOs, leadership teams and organisations throughout New Zealand. She has worked with IAG, Weta Workshop, The Department of Conservation, Contact Energy, Merchant (Overland) Footwear, BDO Accounting, and Nelson Airport to name a few.

In 2012, Suzi started The Leader’s Digest, now an internationally acclaimed blog, which provides tips and insights to CEOs and executives around the globe. The blog has been named in CMOE’s Top 100 Socially-Shared Leadership Blogs, Serve To Lead’s Best 21st Century Leadership Blogs, Charles Specht’s Top 50 Global Leadership Bloggers, Hubworks Global Top 25 Leadership and Management Blogs and MP Star Financials’ global Top 25 Leadership Blogs for Small Business.

In 2018, she launched an online leadership programme for emerging leaders, The Leader’s Map. The programme fills a void in the leadership arena, teaching leadership skills and providing support to people who are thrust into roles in which they must lead. The programme gives emerging leaders the necessary tools to succeed in their role.

Suzi has used her expertise in the leadership space to write a book on burnout and how leaders can create environments in which people, as well as profits, thrive.

In this podcast, she shares some insights, actionable tools & practical tips for Leaders & businesses of all sizes.

For Suzi's top 3 tips & a link to her new book, please visit the website - https://www.debrachantry-taylor.com/podcast

Debra Chantry-Taylor

Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

#betterbusinessbetterlife #entrepreneur #leadership

In this episode of Better Business, Better Life, Host Debra Chantry-Taylor welcomes the energetic Matthew Lesko, known for his vibrant question mark suits and dedication to helping people access government resources. At 81, Matthew is a seasoned expert in government funding who’s spent decades helping people find financial support for business and personal needs.

Matthew offers practical tips for leveraging government assistance programs, pointing listeners towards useful resources like sba.gov/local-assistance, eda.gov, and 211.org. He shares the power of community support and his own journey to building a network that provides $70,000 in grants each month.

This episode is packed with insights on the value of asking for help, finding joy in giving, and making the most of the resources around you.

Tune in to gain valuable knowledge on funding and discover a fresh perspective on building a supportive network.

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: [email protected]

►See how she can help you: https://businessaction.co.nz/

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GUEST’S DETAILS:

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► https://leskolocalgrants.com/

► https://www.free.lesko.com/leskohelp

►Matthew Lesko - LinkedIn

Chapters:

0:28 - Introduction and Guest Introduction

2:22 - Matthew Lesko’s Background and Career Shift

3:10 - The Importance of Love and Giving Back

12:27 - Building a Community for Support

19:33 - Challenges with Government Funding and Resources

19:56 - The Role of Community and Peer Support

27:18 - Practical Tips for Accessing Government Resources

27:29 - The Power of Asking for Help

44:35 - The Role of Government in Supporting Businesses

44:45 - Final Thoughts and Encouragement

Welcome to Better Business, Better Life. In this episode, Host Debra Chantry-Taylor dives into how the Entrepreneurial Operating System (EOS) can help fast-growing family businesses stay focused, aligned, and in control.

Using the Harvard Three-Circle model and her own F1 "pit stop" analogy, Debra explains how EOS tools like the Accountability Chart, Scorecard, Rocks, and Level 10 Meetings bring clarity, focus, and alignment to even the most complex family dynamics.

If your family business is scaling quickly, this episode will show you how to create structure, improve communication, and keep your business and relationships on track.

Tune in to learn how EOS can help you build a business that thrives without losing control.

CONNECT WITH DEBRA:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: [email protected]

►See how she can help you: https://businessaction.co.nz/

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Chapters:

00:07 - Introduction

00:50 - EOS for Family Businesses

02:27 - Challenges of Fast Growth in Family Businesses

03:07 - EOS as a Tool for Family Businesses

04:20 - Components of an EOS Pit Stop

06:55 - Foundational Tools in EOS

08:04 - Unique Challenges in Family Businesses

09:43 - The Vision, Traction, Organiser (V/TO) Process

13:49 - Road Map for Family Businesses

19:41 - Recap and Final Thoughts

In this episode of Better Business, Better Life, host Debra Chantry-Taylor speaks with EOS implementer and business coach Tricia Drake about her journey from the dental manufacturing world to helping entrepreneurs transform their businesses.

Tricia shares how EOS tools like the Accountability Chart and Delegate & Elevate help leaders gain clarity, reduce overwhelm, and build stronger teams, particularly in the construction industry. She also opens up about her personal journey through breast cancer, and how a mindset shift played a key role in both her recovery and her leadership approach.

From real-world EOS wins to the power of self-reflection, this episode is packed with insights to help you grow your business and yourself.

CONNECT WITH DEBRA:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: [email protected]

►See how she can help you: https://businessaction.co.nz/

____________________________________________

GUEST’S DETAIL:

► Tricia Drake - EOS Implementer

► Tricia Drake - LinkedIn

Chapters:

00:34 - Introduction and Guest Background

02:46 - Tricia's Journey to Becoming an EOS Implementer

07:22 - EOS Tools and Their Impact

13:33 - Mindset and Personal Transformation

24:39 - Applying Mindset Techniques in Business

25:19 - Client Success Stories and EOS Implementation

28:57 - Industry-Specific Insights and Tips

30:48 - Top Tips and Tools for Business Owners

34:48 - Conclusion and Contact Information