Entrepreneurs IRL

Summary: There are so many challenges in the beginning stages of entrepreneurship that many never even make it to launch. This week’s guest, Franziska Spoddig, founder of SocialBookers.co shares this part of the journey with us. We talk about everything that goes into developing an idea and protecting the vision while it evolves. This is a must listen for anyone just getting started.  Notes: 1:58 – Welcome2:54 – How to decide which idea to choose5:58 – Knowing you want to be an entrepreneur is not enough to start a business7:42 – The phase necessary to create a business out of a solvable problem10:26 – The commitment to an idea to bring it to life11:48 – The challenge with feedback13:33 – Staying true to your vision regardless of viable opportunities15:47 – Discerning which opportunities to pursue17:09 – Being open-minded because “Your original idea will not stay the same.”19:11 – The challenges of a developing network20:52 – Reaching out for information to expand knowledge in the industry22:53 – Asking for help and making the most of other people’s time and networks28:00 – The art of the follow up32:23 – When people don’t respond to an ask34:17 – How to connect with people in a professional way35:57 – The launch and what it’s all about40:35 – The reach of the product Connect with Franziska Spoddig: Company:  SocialbookersWebsite:  Socialbookers.co   Instagram:  @socialbookers Find out more about your host, Elizabeth MinerOn Instagram: @ElizabethMinerOfficialInformation about coaching is here: www.ElizabethMiner.netContact [email protected] of Elizabeth's book, The Entrepreneur Advantage available here Please Rate and Review entrepreneurs IRL on your favorite podcast platform

Summary: Samantha Parker, photographer and marketer, always knew she wanted to be a photographer. Deciding what worked best for her within that field was a challenge that benefited from a series of happy accidents. In this episode Samantha shares how she has dealt with the unexpected and continued to cultivate a thriving business. Notes: 2:08 -Welcome2:41–An overview of the whole path3:47–The allure of photography4:45–Learning and building a reputation on the job6:12–An unintentional learning opportunity8:02–Following a dream doesn’t always work out the way we plan.9:50–The first pivot to make the most of an oversight12:00–Sometimes doing what you love is not a way to make a living13:25–Sometimes knowing what you don’t want to do is a step in the right direction15:09–Combining strengths to create a business16:19–Finding a niche to round out her business model17:20–The pivot caused by Covid-1920:07–Managing illness while running a business22:00–Building your business around what is essential26:06–The benefits of setting boundaries28:22–Not everything is an immediate need30:42–Samantha’s contact information Connect with Samantha Parker: Website: SCParkerPhotography.comLinkedIn: Samantha (Parker) Tomkow Instagram: @scparkerphotos Facebook: SC Parker Photography Make sure to check out Samantha’s Free Social Media Assessment - A review of one of your social platforms and give you tips on how to optimize it. Find out more about your host, Elizabeth MinerOn Instagram: @ElizabethMinerOfficialInformation about coaching is here: www.ElizabethMiner.netContact [email protected] of Elizabeth's book, The Entrepreneur Advantage available here Please Rate and Review entrepreneurs IRL on your favorite podcast platform

Summary:  Mention the word networking and you’ll get a variety of responses. For Greg Morrison, it was the way he broke into the very tight industry of entertainment in LA. There is an art to networking well and it is not a hack, nor fast but when done well it builds a solid and lasting foundation that is invaluable along your career. Notes: 2:02 –  Welcome3:27 – Where and how he began sports broadcasting.6:43 – Developing a career plan out of what he loved.9:34 – Finding the element in broadcasting that really lit his fire.11:43 – Taking lifestyle into account as he graduated.14:27 – The hard truth about his chosen path.16:20 – Using his resources.18:39 – Making a plan.20:28 – Developing a network in LA.24:24 – First big break in the entertainment industry.26:32 – Utilizing advice obtained through networking.32:54 – Always being curious and willing to learn.34:27 – The challenges of freelancing and staying committed.38:33 – Chance meeting setup from Mom.42:00 – The ability to learn on the job.44:00 – The biggest break after years of networking.47:00 – The most important part of networking is the relationship building.49:29 – How to maintaining the relationships in your network.56:42 – How to connect with Greg Connect with Greg Morrison Company Name:  Two Tales Media Contact:  Reach Out to Greg Website: Two Tales Media Find out more about your host, Elizabeth MinerOn Instagram: @ElizabethMinerOfficialInformation about coaching: www.ElizabethMiner.netContact [email protected] Sample chapters of The Entrepreneur Advantage Please Rate and Review entrepreneurs IRL on your favorite podcast platform

Summary: Sometimes you hear about those people who have a theme that weaves through their lives. Shelly Francis is one of those people and her theme is courage. Each step of her journey has asked for courage in one way or another and it gave her the curiosity to further research and write a book on the subject.  Her latest venture, Creative Courage Press, is named after one of the “Big Ideas” she discovered while researching courage. Notes: 2:04 – Welcome3:10 – The circle of Shelly’s career6:30 – Finding the balance of being a mother and working a job she loved6:51 – Unexpected health circumstances that shifted Shelly’s thought process9:00 – The importance of connection in times of need10:24 – Becoming the main bread-winner11:26 – Creating a business around her personal needs and values13:37 – Helping others find answers by making options visible16:48 – Building business through doing meaningful work19:27 – How to live life and have a business at the same time21:55 – Learning the publishing business from inside another’s company23:22 - Synchronicities that moved Shelly into a new journey25:57 – Building out a concept through learning about courage in leadership27:11 – The birth of The Courage Way29:31 – The elements of courage33:49 – The paradox of entrepreneurs – integrating soul and role35:51 – The types of courage37:31 – Creating life from the one you weren’t expecting39:02 – How to connect with Shelly Connect with Shelly Francis Creative Courage PressEmail: [email protected]: creativecouragepress.comInstagram handle: @shellylfrancis Shelly’s gift to you: A reflective journal activity for entrepreneurs: https://creativecouragepress.com/creative-courage-for-entrepreneurs/ Find out more about your host, Elizabeth MinerOn Instagram: @ElizabethMinerOfficialInformation about coaching is here: www.ElizabethMiner.netContact [email protected] of Elizabeth's book, The Entrepreneur Advantage available here Please Rate and Review entrepreneurs IRL on your favorite podcast platform

Summary:  Every entrepreneur has two major hurdles, the first is building a business, the second is attracting attention for what they are offering. Jeff Berman of Berman Creative, is an entrepreneur and worked with countless others facing this exact problem so he knows the challenge from both sides of the table. Today we discuss what he has learned and he shares what entrepreneurs need to do to get the attention their business deserves.  Notes: 2:09 – Welcome3:02 – How did an Astrophysicist become a creative director?5:23 –How not to take advantage of opportunity.6:56 – Finding the environment where your energy aligns.8:54 – The business venture that didn’t go as planned.11:02 – Finding the area in advertising that was a fit.13:55 – The big divide between entrepreneurs.14:42 – The challenge bigger than creating a business.15:40 – How to get attention for your “thing.”17:00 – The statistics you don’t want to hear.18:13 – Why new businesses fail according to Jeff.19:14 – The first step to get attention for your offering.20:29 – What is your client doing to solve the problem you currently solve?21:58 – The most common pitfall for entrepreneurs.25:55 – You cannot explain to people why they should be interested in your offering without this first.27:52 – How to get through the filter people have to avoid paying attention.29:29 – How Apple got people to be interested in the iPod.31:59 – How to get people to ignore your offering.33:23 - The heart of the connection with your customer.35:17 – Turning a running shoe company into an apparel company.37:17 -  The benefit of values-based advertising to connect with an audience.39:02 – Why “passion” is such a critical element to successful entrepreneurship.40:43 – How entrepreneurs can connect with their audience.43:00 – The benefits flying your “freak flag.”44:03 – Jeff’s definition of persuasion.45:22 – How to connect with Jeff. Connect with Jeff Berman: Company Name: Berman CreativeEmail: [email protected]: Berman CreativeLinkedIn:  Jeff BermanInstagram handle: @weareberman Find out more about your host, Elizabeth MinerOn Instagram: @ElizabethMinerOfficialInformation about coaching: www.ElizabethMiner.netContact [email protected] Preview of Elizabeth's book, The Entrepreneur Advantage available here Please Rate and Review entrepreneurs IRL on your favorite podcast platform