Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

A live chat with Bobby Umar on "Building a Multi-Platform Thought Leadership Brand that Actually Monetizes"
Connect with Bobby:
https://www.linkedin.com/in/bobbyumar/
https://www.raeallan.com/hirebobbytos...
https://thoughtleadershipbranding.club/
Originally Aired Tuesday, February 21, 2023.
Watch full interview on video:
https://youtube.com/live/4xcXduJ3cIY

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Ready to unlock the secrets of achieving monumental goals? Join us as we sit down with Dr. Sarah Glova, an accomplished tech reporter and member of Innovation Women, who reveals how ordinary people can accomplish extraordinary things. We'll explore her fascinating journey of embracing her credentials and the importance of women confidently owning their titles. Drawing from her extensive research and interviews with top innovators, Dr. Glova provides actionable insights that dismantle the myth that high achievers possess unique traits.
Discover how to break down intimidating tasks into manageable steps and set small, achievable milestones to keep moving forward. We emphasize the power of action over perfection, discussing the importance of committing to specific goals and staying accountable through personal commitment and external support systems. From mentors to accountability partners, we highlight the vital role of a supportive network in navigating the path to success.
Communication is key, and in this episode, we delve into the art of using relatable metaphors from daily life to connect with diverse audiences. Dr. Glova and I share our experiences of becoming confident speakers, emphasizing the impact of authenticity and the influence of mentors. Whether you're looking to achieve big goals or improve your communication skills, this episode offers a treasure trove of strategies and heartfelt stories that will inspire and guide you on your journey. Don't miss this enriching conversation with Dr. Sarah Glova.
Watch this on YouTube

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Do you have a library of LinkedIn LIVE episodes that you're considering converting into a podcast? If so, you might be wondering: "How far back is TOO far back?"
Listen to this podcast as I talk you through my decision process and lessons learned as I've been converting my LinkedIn Live interviews into this podcast.

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Welcome to our LinkedIn Trifecta Talks!

Speakers:

• Brenda Meller, LinkedIn Coach
• Michelle B. Griffin, Personal Brand PR Strategist
• Michelle J. Raymond, B2B LinkedIn Specialist

Key Points:

• LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus on improving existing features.The speakers discussed the games' complexity and how they distracted from more productive LinkedIn activities.
  
• Mobile Video Feed: Brenda, a beta tester, has limited experience with the feature and finds the content irrelevant. Michelle B. Griffin dislikes the short attention span nature of video feeds. Michelle J. Raymond expects the feature to be monetized heavily with ads. They all agree it feels like a copycat feature from other platforms.
  Brenda mentioned that the feed is difficult to find on the mobile app and lacks a clear purpose. Michelle B. Griffin expressed concerns about its impact on attention span and productivity. Michelle J. Raymond predicted that LinkedIn would use the feature to increase ad revenue.
  
• Premium Pages: Brenda has not seen the option for her pages, while Michelle J. Raymond finds the features underwhelming. They believe LinkedIn should have done better user research and offered features page admins would actually pay for. Brenda suggests LinkedIn involve LinkedIn coaches and trainers in discussions about platform development.
  Michelle J. Raymond shared her disappointment with the limited features offered by Premium Pages, which she felt were not worth the cost. She suggested that LinkedIn should have consulted with page admins to understand their needs.
  
• Books / Other Projects: Michelle B. Griffin is writing a book titled "Standout Women: How to Become an Authority in Your Space". Michelle J. Raymond is focusing on refining her existing work, including her co-authored book "Business Gold: The Ultimate Guide to LinkedIn for Business". Brenda Meller has launched a new membership program called Marketing with Meller, as well as continuing to launch her course "The Recipe for Social Selling on LinkedIn".
  Michelle B. Griffin discussed her experience writing her book and the challenges she faced. Michelle J. Raymond shared her plans to focus on refining her existing work. Brenda Meller talked about the benefits of her new membership program.
  
• Future Plans: Michelle J. Raymond is speaking at a conference in Denmark about LinkedIn company pages. Brenda Meller highlighted the value of her LinkedIn course and webinars for those looking to improve their social selling skills.
  

Areas of Focus:

• LinkedIn Best Practices: The speakers provided insights on effective LinkedIn strategies, including content creation, networking, and lead generation.
  
• Personal Branding: Michelle B. Griffin emphasized the importance of building a strong personal brand on LinkedIn.
  
• B2B Marketing: Michelle J. Raymond shared tips for businesses to use LinkedIn for lead generation and customer acquisition.
  
• Content Creation: The speakers discussed the importance of creating high-quality content that

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Are you ready to take the reins and steer your career towards the horizon of self-employment? Terry Bean, the mastermind behind Motor City Connect and TEDx Detroit, joins us to illuminate the path from the conventional 9-to-5 grind to the fulfillment of entrepreneurship.
Terry's journey and impact offer a roadmap filled with practical wisdom and encouragement for those poised at the threshold of this life-altering transition.
This episode promises to be more than just a conversation—it's a catalyst for the change you've been contemplating, packed with strategies and personal anecdotes that will empower your next bold step.
Terry lays out the six degrees of connectedness, showcasing the essential role of building strong relationships in achieving personal and business success.
With his insights from Behavioral Elements, he offers a compelling look into how understanding behaviors and motivations can greatly enhance our ability to forge meaningful connections. For an added bonus, Terry has crafted an exclusive video just for our listeners, complementing the transformative ideas shared during this session. So, if you're on the brink of embracing your inner entrepreneur or simply aiming to elevate your connection skills, this episode is your ticket to a richer, more connected future.
Watch the video playback & get Terry's resources:
https://www.mellermarketing.com/shift

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)