Marcia Johnston on Content Marketing and Her Mission to Love Her Neighbors

04/26/17 • 23 min

Enterprise Marketer Podcast - Conference

We all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have an impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing.
Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned when adopting a Content Marketing strategy to reach a new audience when you aren't selling anything.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Twitter - https://twitter.com/marciarjohnston
Facebook - https://www.facebook.com/marcia.riefer.johnston
LinkedIn - https://www.linkedin.com/in/marcia-riefer-johnston-4a38a49/
Web- http://writing.rocks/author/marciarieferjohnston/
Corporate - http://contentmarketinginstitute.com
Book - https://www.amazon.com/Write-Powerful-Sentences-Paragraphs-Everything/dp/0985820306
Long URL- https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-46-marcia-riefer-johnston/
Short URL - http://emktr.co/EMPC46

Previous Episode

Jeremy Miller on Creating Sticky Brands and Bingeable Content

When we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build a relationship with your customers.”
In this episode, Jeremy and Jeff talk through what Jeremy calls a “first choice advantage” and how brands can engage with customers early because of this approach to branding. Jeremy also describes this new buying habit of customers where they binge content before they buy. As marketers, if we can identify this binging habits, we can connect these leads to sales and we can facilitate the bingeing to promote the sale.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Biography
Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding. Jeremy helps companies stand out, challenge the giants of their industry, and grow Sticky Brands. He is the bestselling author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand. For more information, and to connect with Jeremy, visit www.StickyBranding.com.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-45-jeremy-miller/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition
•Google Play: http://emktr.co/empc-googleplay
•Twitter: https://twitter.com/stickybranding
•LinkedIn: https://www.linkedin.com/in/jeremymiller/

Next Episode

James Whittaker on A Brief Introduction to the Future

Apps have eaten the web. The Internet of Things will mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What does all this mean for the future? How will we interact with our devices when they are as smart or smarter than we are? How will anyone manage to make money is this coming world? Join Microsoft Distinguished Engineer James Whittaker for an entertaining and thought provoking jaunt into the future – a future coming a lot faster than most people imagine.
Biography
James Whittaker’s career spans academia, start-ups and top tech companies and starts in 1986 as the first computer science graduate hired by the FBI. James then worked as a freelance developer, most notably for IBM, Ericsson, SAP, Cisco and Microsoft, specializing in test automation. He joined the faculty at the Florida Institute of Technology where he continued his prolific publication record in software testing and security. In 2002 his security work was spun off by the university into a startup which was later acquired by Raytheon.
James’ first stint at Microsoft was in Trustworthy Computing and Visual Studio. He then joined Google as an engineering director and led teams working on Chrome, Maps and Google+. In 2012 James rejoined Microsoft.
James is known for being a creative and passionate leader and sought after speaker and author. Of his five books two have been Jolt Award finalists and one a best-seller. Follow him on Twitter @docjamesw and at his website docjamesw.com.
Links
Twitterhttps://twitter.com/docjamesw
Facebook
LinkedInhttps://www.linkedin.com/in/james-whittaker-22987813/
Instagram
Webhttp:///docjamesw.com
Corporatehttps://umsldigitalconference.com/speakers/james-whittaker/
Book
Long URLhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mdmc-show-47-james-whittaker/
Short URLhttp://emktr.co/EMPC47