27: Prepping for a Web Redesign at Gettysburg College w/ Paul Fairbanks

02/12/18 • 13 min

Enrollment Growth University: Higher Education

Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution.

Find a breakdown of this episode here.

Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution.

Find a breakdown of this episode here.

Previous Episode

26: Building a New Brand Architecture at Indiana University w/ Dr. Rob Zinkan

Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.

Next Episode

28: Test-Optional Admission Decisions at Bloomfield College w/ Adam Castro

Adam Castro, Vice President for Enrollment Management at Bloomfield College, discusses the potential accessibility, enrollment and academic benefits of test-optional admission decisions.