Ep. 56: Patient influencers: Walking an ethical line, with Julie Croner and Suzanne Zuppello

05/11/20 • 36 min

Social media allows those living with medical conditions to share health anecdotes and advice to a wider audience, turning many patients into influencers within their condition's community. Healthcare companies, in turn, have increasingly tapped into these networks by partnering with influencers on campaigns. Julie Croner of WegoHealth, a patient influencer talent agency, joins us to discuss the ethical dilemma that advocates face when compensated. We revisit the credibility issues around influencers' sponsored content with journalist Suzanne Zuppello.

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Ep. 55: Influencer Mania: The unregulated business practice that you're friends with, featuring Dr. Sophie Boerman and Suzanne Zuppello

Influencers aren't just promoting beauty, lifestyle, and fashion products anymore, they're posting #ads with medical devices, pharmaceuticals, and even testimonials on surgical techniques. But is this ethical? Dr. Sophie Boerman, who studies consumers' understanding of sponsored content, helps us understand why these posts are so influential. Suzanne Zuppello, who has been reporting on the trends in health sponcon, breaks down the ways the government has failed at regulating these ads.

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Ep. 57: How mental health apps are changing the telemedicine landscape

COVID-19 has caused many patients to shift from their usual office visits to now-covered telehealth appointments. Virtual visits allow for the ability to remotely manage medical issues during a time when in-person care may not be an option for many. But even in pre-pandemic times, the U.S. has limited access to mental healthcare, while demand for support increases. We explore the mental health app landscape and investigate how effective telepsychiatry really is. We hear from Karan Singh, CEO of Ginger, an on-demand mental healthcare app, on how his platform delivers care. Dr. Lynn Bufka, of the American Psychological Association, discusses if therapy is as engaging over a screen versus face-to-face. Lastly, digital mental health researcher Dr. Jennifer Nicholas helps us understand how to vet mental health apps, addresses privacy concerns, and talks about issues in the space.