
Architectural Branding: Name, Logo, and Identity
10/31/23 • 44 min
In this episode of "Emerging," a Gābl Media podcast, Jeff, Lexi, and Chris discuss the essential topic of branding for their new architecture firm.
Discover why having a strong brand identity is crucial in setting your business apart from the competition. The episode focuses on the journey to create a unique brand that communicates the company's vision, values, and customer experience.
Listen in on their process of selecting the perfect name and designing a logo that represents the firm's essence. Learn from the challenges and insights gained along the way, and explore the importance of a brand in establishing trust and recognition.
If you want to find out more about Level Studio Architecture, visit lvl.studio.
If you enjoy Emerging, you might enjoy similar content at Gābl Media.
Mentioned in this episode:
In this episode of "Emerging," a Gābl Media podcast, Jeff, Lexi, and Chris discuss the essential topic of branding for their new architecture firm.
Discover why having a strong brand identity is crucial in setting your business apart from the competition. The episode focuses on the journey to create a unique brand that communicates the company's vision, values, and customer experience.
Listen in on their process of selecting the perfect name and designing a logo that represents the firm's essence. Learn from the challenges and insights gained along the way, and explore the importance of a brand in establishing trust and recognition.
If you want to find out more about Level Studio Architecture, visit lvl.studio.
If you enjoy Emerging, you might enjoy similar content at Gābl Media.
Mentioned in this episode:
Previous Episode

Legal Foundation of an Architecture Firm: Selecting the Ideal Business Structure
Starting an architecture firm involves crucial decisions, and in this episode of "Emerging," host Jeffrey Lee and his partners, Lexi White and Chris Taurasi, tackle one of the most pivotal steps: selecting the right legal structure.
They emphasize the importance of understanding your specific situation, considering factors like day-to-day operations, partnership agreements, and licensing. Different business structures, from sole proprietorships to corporations, are explored, each with its unique advantages and complexities.
To make the right choice for your unique circumstances, it is important to consult with a business attorney and an accountant.
Join them as they navigate the intricacies of their unique situation and provide valuable insights into selecting an appropriate structure.
If you want to find out more about Level Studio Architecture, visit lvl.studio.
If you enjoy Emerging, you might enjoy similar content at Gābl Media.
Mentioned in this episode:
Next Episode

Risk Management for Architects: Navigating Liability in Architectural Entrepreneurship
Starting an architecture firm comes with its share of legal and risk management considerations. In this episode of "Emerging," host Jeffrey Lee, along with partners Lexi White and Chris Taurasi, shares their experiences and challenges in navigating the legal aspects of their business.
They discuss the crucial step of registering their business and the unforeseen setbacks that can occur. The episode also explores contract considerations, risk management, and the importance of liability insurance for architects.
Special guest Zach Waters, founder of Black Swan Risk Management, provides valuable insights into insurance coverage, liability, and risk considerations for new architecture firms. Whether you're a startup or considering launching your own firm, this episode offers essential advice and guidance to protect your business.
Contact Black Swan Risk Management for feedback on your situation and additional insights into risk management for Architects & Engineers.
If you want to find out more about Level Studio Architecture, visit lvl.studio.
If you enjoy Emerging, you might enjoy similar content at Gābl Media.
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