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Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into their shoes. From navigating the unique challenges of marketing to marketers to adapting strategies across different sectors, Alex shares invaluable insights that will transform your approach to campaign planning and execution.
The future of SEO is a hot topic, especially with AI on the rise. Alex and I explore the delicate balance between technology and human-authored content, illustrating how authenticity and expertise remain irreplaceable. We dive into the significance of building a brand from the inside out, leveraging the strengths of internal teams to genuinely reflect a company's core values. Our discussion also extends to partnering with SEO agencies for maintaining content quality amidst ever-evolving algorithms, ensuring your brand remains trustworthy and impactful.
Metrics matter, but which ones truly drive business success? We dissect the difference between vanity metrics and actionable metrics with Alex, focusing on metrics that genuinely affect the bottom line like customer retention and organic revenue. Through compelling examples, including a memorable marketing mishap involving construction workers, we underscore the importance of understanding your audience and thoroughly testing campaigns. Tune in for practical advice on navigating the balance between organic and paid campaigns, and learn how to prioritize real metrics that lead to sustainable growth.
Follow Alex:
https://www.linkedin.com/in/alex-myers-982868146/
https://www.seoworks.co.uk/

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change. Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative strategies that truly resonate with audiences.
As we navigate the current landscape of digital advertising, Tom challenges the conventional wisdom that hyper-personalised ads are the key to success. Instead, he advocates for crafting broad, well-designed campaigns that genuinely serve and respect audiences. Emphasising the concept of nowism, Tom breaks down the value of focusing on improving present-day customer interactions and connecting with people in meaningful ways. He paints a picture of a marketing industry that prioritises being helpful over mere innovation, encouraging brands to rethink their strategies and truly engage with their consumers.
Looking to the future, Tom offers a glimpse into the advertising trends expected in 2025, highlighting the potential for more direct advertising and the emergence of premium web experiences. He stresses the importance of reconnecting with consumers to better understand their needs and preferences, urging marketers to break free from their echo chambers. By sharing insights from diverse individuals and inviting regular consumers into the conversation, Tom envisions a more people-centric approach that can drive innovation and success in marketing. Don't miss out on this enlightening episode that promises to reshape your understanding of digital transformation and marketing.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and drives home the message of female empowerment in the auto industry. With less than 3% of mechanics being women, this collaboration isn't just a brand boost; it's a rallying cry for change, and Sarah's got the inside track on how Ford's strategy is igniting a conversation as powerful as their engines.
Lights, camera, traction! The campaign video has the polish of a blockbuster, but it's the story under the hood that captures our hearts. Sarah highlights the authenticity that fuels this campaign, from Sydney Sweeney's personal connection with car mechanics to the purpose-driven mission that steers it. Ford's not just selling cars; they're championing a future where the roar of American muscle isn't just for the boys. Join us for a turbocharged discussion on marketing with a purpose, advocacy through authenticity, and how bold visuals are matched with even bolder intentions.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines.
She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion print media in an era that's increasingly digital. Starting off as a small print-only magazine, Portfolio North has increased its readership to 35k, launched its own digital edition, and soon its own app.
It's not just about the paper and ink, though. Cassie walks us through the magazine's digital strategy, its exclusive events, the strategic audience targeting, and their unique editorial rule - no negative stories. We also dive into the world of PR, discussing the ingredients of a good PR pitch, the significance of a news angle, and the role of visual assets and rich media in catching the reader's eye.
In the concluding part of our chat, Cassie gets candid about her personal journey. She discusses the importance of personal branding and shares some tips on leveraging LinkedIn. She also gives us a glimpse into the future of publishing and PR, emphasizing the need for creativity and a holistic marketing approach.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach.
Step into the nostalgia-fueled Ministry of Sound era with us as we trip down memory lane, reminiscing over legendary dance DJs and digital marketing mishaps. Hear Chris McKay's unfiltered stories of navigating the complex and often unpredictable world of influencer marketing, where authenticity and humour can turn a partnership into a game-changer. We dissect the strategic intricacies of brand communication, emphasising the importance of knowing your audience, leveraging data analytics, and why sometimes, the best strategy is to lean on your team's collective genius.
Give us a follow, share your own marketing mishaps, and join us for more unscripted insights on Socially Unacceptable, where we keep it real and our marketing stories are anything but ordinary.
Follow Chirs McKay:
X: https://twitter.com/imchrismckay

LinkedIn: https://www.linkedin.com/in/imchrismckay/
https://www.hillarys.co.uk/

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

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