Doughnut Diversification: How we varied Harvie’s promotional offers, thanks to a cult favorite doughnut shop

When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.

Ideas you don’t want to miss

(01:21) How Harvie founder’s unique background gave rise to Harvie

(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky

(04:58) The lightbulb moment – and why it worked

(05:29) Why this email is so short – and what the follow up looked like

(06:31) The other times we tried free gift offers for Harvie

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