Elon, Inc.

Were we talking about almost any other executive, the report by the Wall Street Journal over the weekend about Elon Musk’s alleged drug use would have qualified as a bombshell. The article contends the chief executive of SpaceX and Tesla has used a collection of substances. This, according to the Journal’s unidentified sources, has caused consternation within Musk’s companies, with Tesla board members and SpaceX executives privately expressing concerns that the alleged drug use may be making Musk unreliable and erratic.

But it’s not clear that many people, either inside or outside Musk’s companies, are genuinely worried. Musk mostly laughed off the report, offering a jokey response suggesting that any drugs he was taking should be seen as performance enhancers and noting that he’d passed government-mandated drug tests “after that one puff on Rogan”—a reference to a 2018 interview with Joe Rogan during which he smoked marijuana. Investors have been largely unmoved by all of this, partly because during the period that Musk is alleged to have indulged in illicit substances, he also made them a great deal of money. And Musk has mostly gone back to his regular schedule of boosting conspiracy theories proffered by election deniers, white nationalists and other assorted right wing influencers.

On this episode, we are joined by Loren Grush, a Bloomberg aerospace reporter and author of the NASA history, The Six, to discuss why these drug allegations haven’t hurt Musk and why a labor dispute involving SpaceX employees might be a bigger threat in the long run.

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Max and Dana recently joined Ashlee Vance as guests on Bloomberg's Odd Lots podcast for a special Elon Musk episode. The wide ranging discussion covered a plethora of subjects, like Starlink's influence on the amateur night sky photographer community, Elon's leadership style and whether all his efforts really is just a combined effort to take humans to Mars. Dana seems to think so.It was such a good time, we can't help but share it with you today. So click play, enjoy, and then go subscribe to Odd Lots.

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For better or worse, 2023 was the Year of Elon.

The world’s richest man entered the year humbled: Tesla’s stock had fallen precipitously over the previous 12 months, Musk had been forced by a Delaware judge to buy Twitter (since renamed X) at what looked like an inflated price (one he’d set himself, in what now looks like the world’s most misguided attempt at a weed joke), and he’d been booed by an arena full of Dave Chappelle fans. (Musk claimed, limply, that the crowd was mostly cheering “except during the quiet periods.”)

You can say a lot about what Musk has said and done in the months since then, but no one would argue he’s been marginalized. Surveys suggest that Musk’s reputation has taken a hit amid his amplification of right wing conspiracy theories, his endorsement of antisemitism, and his suggestion that the chief executive of one of the world’s most beloved companies “go f--- yourself.” And yet: Musk has put himself at the center of the news and has managed to stabilize his business empire. To make sense of this turn of events, the Elon Inc. crew invited PJ Vogt, the host of the Search Engine podcast, which earlier this year went deep down the Elon Musk rabbit hole to understand how, exactly, one of the world’s most admired technologists turned into a trolling, right wing memelord.

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Over the past decade, Elon Musk’s car company has transformed itself from a niche brand with a novelty product into a major automotive manufacturer and clear market leader. And yet, Tesla Inc.’s leadership position in electric cars is slipping. On Jan. 2, the company reported it delivered almost 485,000 vehicles to customers. The figure was in line with Wall Street expectations, but slightly less than that reported by China’s BYD Co., which delivered roughly 526,000 electric cars. On the latest episode, our panel discusses how BYD became Tesla’s most important competitor, even though it doesn’t sell cars in the US.

Also: in another setback for Musk, his social media platform’s value continues to fall. The asset manager Fidelity again wrote down X’s valuation, according to a news report. Musk paid $44 billion for Twitter in late 2022; its value has since fallen by more than 70%. Lots to talk about.

Finally, we offer predictions for 2024, including the prospect of further Musk feuds with the US government, his potential impact on the 2024 election and his new friendship with far-right Italian Prime Minister Giorgia Meloni.

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Last week, the news broke that Tesla had terminated most of its supercharging team (along with summer interns) as part of a broader mass dismissal. Even with all the frantic efforts to bolster profits, this came as a surprise. Perhaps less of a surprise? White supremacist Nick Fuentes being allowed back on Musk’s X, where he promptly held a Sunday night Spaces broadcast with, as of Tuesday afternoon, 2.1 million viewers. The biggest surprise this week in Elon-world though had to be his new role as social media etiquette adviser, as he attempted to school J.K. Rowling on the best ways to post (remember the positive!).

David, Dana and Max are joined by Bloomberg tech reporter Kurt Wagner to unpack all of this, and then some.

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