Moral marketing with search and social data

In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We're also joined by Gemma Joyce from Brandwatch sharing her expertise on social data. We explore: - What is a legislative brand - Why brands are becoming more socially responsible - The importance of tracking your campaign - Using search and social in tandem to research, execute and review you campaign Read more about integrated data here: https://www.pi-datametrics.com/what-we-do/seo-software/pi-vizia/