Moral marketing with search and social data
03/12/19 • 11 min
In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We're also joined by Gemma Joyce from Brandwatch sharing her expertise on social data. We explore: - What is a legislative brand - Why brands are becoming more socially responsible - The importance of tracking your campaign - Using search and social in tandem to research, execute and review you campaign Read more about integrated data here: https://www.pi-datametrics.com/what-we-do/seo-software/pi-vizia/
In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We're also joined by Gemma Joyce from Brandwatch sharing her expertise on social data. We explore: - What is a legislative brand - Why brands are becoming more socially responsible - The importance of tracking your campaign - Using search and social in tandem to research, execute and review you campaign Read more about integrated data here: https://www.pi-datametrics.com/what-we-do/seo-software/pi-vizia/
Previous Episode
The power of price data and search with Weldon Whitener
This month, special guest Weldon Whitener, ex-Head of Pricing at Amazon, joins us to discuss the intelligence gap between visibility and price when trying to improve conversion rates in a competitive online space. We explore: - How pricing strategies have been built in the past, and why this is changing - How brands can use pricing data and search data in tandem to enhance their pricing strategies - How brands can save time and scale their pricing strategies - Weldon’s expert opinion on creating a competitive online pricing strategy
Next Episode
Luxury retail SEO strategies with Alina Ghost
As its BrightonSEO this month we’re talking to an SEO expert - Alina Ghost. Alina works for luxury homeware retailer Amara, which has been operating digitally since 2005. So, Amara was one of the ‘First to market’ online in UK homeware. Alina gives us the lowdown on using search strategies for luxury retail. We explore: - The challenges for luxury retailers online in the current retail climate - Using the power of search when unable to compromise on pricing - Understanding the value of search throughout the whole business - Takeaways for efficient strategies in luxury retail If you'd like even more search goodness before BrightonSEO, come along to Elevate Brighton at Komedia on the 11th April. https://www.eventbrite.co.uk/e/elevate-brighton-tickets-55513519431
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