EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

Newsletter: https://cheryllau.com/email

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

Audit 9 different parts of your body of work

Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

161. When You Don't Feel Qualified in Your Business: 3 Mindset Shifts to Rebuild Confidence

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

02/18/24 • 29 min

You’ve bought countless courses on personal branding for entrepreneurs and other business coaching programs, ... But you don’t feel qualified or ready to build thought leadership.

On episode 161 of The Thought Leader Club Podcast, we cover:

Mindset Shift 1: Doing this work because it matters to you

Mindset Shift 2: You got people to help, you got work to do

Mindset Shift 3: Be willing to go first, even before you feel qualified

Connect with Cheryl Lau

Newsletter: https://cheryllau.com/email

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

Audit 9 different parts of your body of work

Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

199. Building a stand out brand (Edit out generic content) (Jasmine Haitalani)

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

02/17/25 • 46 min

In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come?

This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction.

If you’re an entrepreneur, a creative, or someone trying to carve out your space in a crowded world—this one’s for you. Let’s dive in.

In this episode, we cover:

(00:00) Introduction

(1:28) Making business decisions to stay relevant

(3:48) Flip-flopping in your business

(7:02) How long does it take to know if it’s working?

(9:02) Reviewing Jasmine’s past content

(12:21) Standing out

(14:56) Developing your creativity

(17:34) Identify your strengths

(20:56) Brands that became irrelevant

(24:33) Finding inspiration

(31:27) What Jasmine would improve on

(33:56) A brand framework

(35:39) Jasmine’s body of work

(38:34) You’re capable

(42:32) Actionable Takeaways

Connect with Cheryl Lau

Website: https://cheryllau.com

Newsletter: https://cheryllau.com/email

https://forms.gle/noMb17UAdMcUY5RG7

Connect with Jasmine Haitalani

Website: https://highflierpowerhouse.com/

Podcast: https://highflierpowerhouse.com/podcast

Instagram: https://www.instagram.com/highflierpowerhouse/

Free Resource for Podcasters

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work

Audit 9 different parts of your podcast content strategy

Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

187. Work in Progress: Growing a Podcast with 60,000 Listeners On Top of a Career & Fatherhood (Jeremy Au)

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

10/08/24 • 51 min

How does someone create a podcast show that’s #1 in the tech category within Southeast Asia’s tech (and top 10% globally) and garners 60,000+ listeners... On top of multiple other roles and identities (such as being the COO at Lucence, a father of two, and an avid science fiction nerd)?

That is a glimpse into the conversation we had with Jeremy Au about on episode 187 of The Thought Leader Club Podcast as part of the “Work in Progress” series.

Topics we touch on include:

The craft of podcasting and Jeremy’s thought process behind his podcast episodes
Self-awareness is critical for both podcasting and building thought leadership
Don’t podcast just because you want to podcast... Podcast because you want to be a nerd in a subject matter

Enjoy :)

About Jeremy:

Jeremy Au (区汉辉) is the COO of Lucence, the leading biotech AI startup fighting cancer with precision oncology tests and backed by Openspace, Heliconia and IHH Healthcare. He also hosts BRAVE, Southeast Asia's #1 tech podcast and global top 10% podcast with 60,000+ monthly listeners. He co-founded Orvel Ventures (network-driven VC fund), leads the regional chapter of Harvard Business School Alumni Angels and is an angel investor in 24 startups. Harvard MBA and UC Berkeley honor degrees in Economics & Business Administration. Recognized by Forbes 30 Under 30, Prestige 40 Under 40 and LinkedIn Top Voice.

Previously, Jeremy was a VC investor and Chief of Staff at Monk's Hill Ventures, Southeast Asia’s pioneer Series A fund. Jeremy founded and led CozyKin, an early education marketplace, to Series A and acquisition by Higher Ground Education. The startup was recognized for winning Harvard Business School's New Venture Competition and the MassChallenge grand prize. Jeremy also co-founded and bootstrapped Conjunct Consulting, an impact consulting platform, to profitability, 100+ clients and thousands of trained impact leaders. He was a Bain management consultant and an infantry sergeant in Singapore.

Jeremy is a keynote public speaker on entrepreneurship, leadership and community engagement for thousands, e.g. Harvard, Deutsche Bank, e27 Echelon, Singapore Global Tech Network, Boston SPARK Council, Institute of Policy Studies and Civil Service College. Author of BRAVE10, showcasing the journeys of Singapore's top tech leaders. Jeremy volunteers by teaching VC fund strategy and entrepreneurship at National University of Singapore and Singapore Management University. Jeremy enjoys science fiction, hiking and being a father to his two daughters.

Connect with Jeremy:

www.bravesea.com

www.lucence.com

Introducing: The Side Hustle Club Hybrid 1:1 + Community Program

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

10/14/22 • 15 min

💻 FREE RESOURCE 💻

Your Solopreneur Thought Leadership Strategy Audit

Learn the 9 parts of your thought leadership strategy as a solopreneur

Audit your thought leadership strategy

Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

2. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: [email protected]

👀 ASK ME A QUESTION ANONYMOUSLY 👀

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

197. When your content strategy feels "off" even though it’s “right” (Edit out the “should’s” in business) (Jeremy Enns)

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

01/27/25 • 44 min

As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right?

In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result.

Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy.

In this episode, we cover:

(00:00) Introduction

(01:42) Podcasts in Jeremy’s Business

(03:18) Past podcasts vs current podcasts

(06:27) Forcing yourself to keep podcasting

(09:06) When a misaligned podcast still grows your business

(13:24) Reviewing Jeremy’s past content

(15:56) Artistry vs Strategy

(20:03) What Jeremy did right

(24:59) Archiving misaligned content

(27:16) AI vs podcasters

(32:55) Actionable takeaways

Connect with Cheryl Lau

Website: https://cheryllau.com

Newsletter: https://cheryllau.com/email

https://podcastmarketingacademy.com/podcast-marketing-trends-explained

Connect with Jeremy Enns

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn https://www.linkedin.com/in/jeremy-enns

Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit

Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter

Podcast Marketing Trends Explained:

Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy

Free Resource for Podcasters

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work

Audit 9 different parts of your podcast content strategy

Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

59. When Showing Up for Your Business Feels Hard

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

11/22/21 • 29 min

On episode 59 of The Side Hustle Club Podcast:

Putting yourself out there, especially if you identify as a shy, quiet, or introverted person (and what to do and think)

Showing up when you don't feel inspired or motivated to create content (and what to do and think)

How I stay motivated and why I continue creating content, even when I'm tired or lacking confidence or inspiration

Connect with Cheryl Lau

Newsletter: https://cheryllau.com/email

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

Audit 9 different parts of your body of work

Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

143. Behind-the-Scenes of My Podcast Rebrand (Building Thought Leadership as a Solo Entrepreneur & Content Creator)

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

10/17/23 • 32 min

It’s time to peel back the curtains on my thought leadership strategy behind my business pivot and podcast rebrand.

On episode 143 of The Thought Leader Club Podcast, we cover:

How I made the decision to rebrand my podcast and the future direction of my business

Your 1-3 year dreams and goals

If you're feeling comfortable right now and your goals don't feel urgent

Connect with Cheryl Lau

Newsletter: https://cheryllau.com/email

Free Resource for Entrepreneurs

THE AUDIT: Build a differentiated and timeless body of work

Audit 9 different parts of your body of work

Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

58. From BigLaw Dropout to Creating a Life That’s Lit with Ryan Spence

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

11/15/21 • 43 min

On episode 58 of The Side Hustle Club Podcast, we have Ryan Spence to talk about how he went from corporate lawyer to #BigLawDropout and is now creating a LIT life as an entrepreneur.

Ryan Spence is a Life Coach, Certified High-Performance CoachTM️ & Yoga Teacher who helps lawyers & corporate professionals gain greater clarity, confidence, and courage in their lives and careers.

A Christmas holiday in Bali was the trigger that sent Ryan on a personal development quest that ultimately took him from BigLaw lawyer to BigLaw dropout. Driven by his own experience of corporate life, Ryan’s mission is to encourage and inspire his clients to raise their ambition, take action to push beyond fear, and embrace the unknown so that they can move from a life of lethargy to a life that’s Lit! 🔥

Some highlights from the conversation are:

The reason Ryan left his fancy corporate job as a BigLaw lawyer, and chose to create a new path as a coach

Challenges that he faced while making this transition

Ryan's signature framework to help you go from lethargy to a life that's LIT

And other practice tips & mindset shifts

You can find Ryan on Instagram at @iam_ryanspence or https://www.iamryanspence.com/

You can also check out this free Confidence Journal from Ryan: https://www.iamryanspence.com/confidence-journal

BONUS Episode: Interview on the Daring Living Podcast

EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

07/10/23 • 41 min

In this BONUS episode, you'll hear a replay of an interview that I did for the Daring Living Podcast, hosted by Shirley Huang.

In this episode, we talk about how to use your voice and presenting yourself in a powerful and authentic way.

"In this episode, Cheryl shares her expertise in helping entrepreneurs establish themselves as thought leaders. She guides us through the process of building a strong body of work that showcases our unique perspectives, generates demand for our offers, and allows us to create content and businesses we are truly proud of.

Whether it’s in the digital realm or the physical space, Cheryl unravels the secrets of effective thought leadership and how to present oneself authentically.

If you’re eager to enhance your personal brand, gain visibility, and make a lasting impact, this episode is a must-listen.

Tune in now and discover how to elevate your presence and leave your mark as a content creator and entrepreneur."

Shirley is a Certified Life Coach helping people become leaders in their life, while loving themselves and having fun along the way.

Instagram: @daringliving

Website: https://daringliving.com/

Podcast: The Daring Living Podcast

Connect with Cheryl Lau

Newsletter: https://cheryllau.com/email