Retail Maverick

02/25/25 • 36 min

Sina Zere didn’t plan to be an entrepreneur. But when she saw a gap in Edmonton’s esthetics market, she opened her own wax bar, Buff Wax Spot. She joins Trudy and guest co-host Heather Thomson, Vice President of Economy and Engagement at Edmonton Chamber of Commerce for a lively conversation ranging from what sets Buff Wax Spot apart from the pack, why Sina will always stick to her inclusive business practices, and why clients don’t want to look at your family photos while they’re getting waxed.

Find Edify on Facebook, Instagram and X.

--From This Episode--

Read about all the Edifier Awards winners in the Jan/Feb issue of Edify Magazine.

(00:15) - - Meet Guest Co-host, Heather Thomson
(03:22) - - Introducing Retail Maverick Sina Zere
(05:39) - - Building a Client Base
(08:22) - - Doing Business Differently
(15:24) - - Inclusivity in Business
(21:11) - - Creating the Right Client Experience
(27:05) - - If I Could Turn Back Time

--Credits—

Hosted by Trudy Callaghan with guest co-host Heather Thomson

Produced by Odvod Media

Audio Engineering by Steve Glen

Original music by Darrin Hagen

Find Edify on Facebook, Instagram and X.

--From This Episode--

Read about all the Edifier Awards winners in the Jan/Feb issue of Edify Magazine.

(00:15) - - Meet Guest Co-host, Heather Thomson
(03:22) - - Introducing Retail Maverick Sina Zere
(05:39) - - Building a Client Base
(08:22) - - Doing Business Differently
(15:24) - - Inclusivity in Business
(21:11) - - Creating the Right Client Experience
(27:05) - - If I Could Turn Back Time

--Credits—

Hosted by Trudy Callaghan with guest co-host Heather Thomson

Produced by Odvod Media

Audio Engineering by Steve Glen

Original music by Darrin Hagen

Previous Episode

The Queen of the Lingnan

If you live in Edmonton, chances are you know Amy Quon of The Lingnan and Chicken for Lunch. She’s also been named one of Edify’s 6 Who Inspire 2025. Amy joins Trudy and Steve to talk about the Lingnan’s history in the city and the place it has in the lives of Edmontonians.

6 Who Inspire honours community organizers, business owners, philanthropists and mentors who make Edmonton a great city to live in, and have done so for years, or even decades. It’s Edify’s way of celebrating the Edmontonians who are leading the way, exemplifying the energy, focus and innovation that builds us all up. Visit EdifyEdmonton.com to read about Amy Quon and the five other honourees for 2025.

Find Edify on Facebook, Instagram and X.

Join the conversation on Edify's Instagram.

--Read--

6 Who Inspire 2025: Amy Quon

6 Who Inspire 2025: Darrin Hagen

6 Who Inspire 2025: Jeanne Lehman

6 Who Inspire 2025: Jan Reimer

6 Who Inspire 2025: Annette Trimbee

6 Who Inspire 2025: Randy Gregg

(02:26) - The Lingnan
(07:27) - Nicknames
(10:16) - Family in The Restaurant
(16:41) - Surviving
(22:38) - Chinese Food’s History and Evolution in Alberta
(29:26) - Customers

--Credits--

Hosted by Trudy Callaghan and Steven Sandor

Produced by Odvod Media

Audio Engineering by Steve Glen

Original music by Darrin Hagen

Next Episode

Don't Panic

From a less than stellar job interview to nearly 15 years as editor-in-chief, Steven Sandor has left his mark on Edify and Edmonton. In this episode, Trudy and Steven do a little reminiscing — and discuss where print journalism is heading.

Find Edify on Facebook, Instagram and X.