Ecommerce Unlocked
Russell Steed and Emerson Hammer
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Top 10 Ecommerce Unlocked Episodes
Goodpods has curated a list of the 10 best Ecommerce Unlocked episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ecommerce Unlocked for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ecommerce Unlocked episode by adding your comments to the episode page.
31. How AI Really Fits Into Ecommerce Marketing w/ Erik Huberman
Ecommerce Unlocked
04/18/24 • 41 min
Summary
In this episode, Russell talks with Erik Huberman, CEO and founder of Hawk Media, about the current state of marketing and the role of AI in the industry. Erik shares his background in e-commerce and how he built Hawk Media into a successful marketing agency. He emphasizes the importance of delivering on promises and executing marketing strategies effectively. Erik also discusses the work-life harmony he has created by incorporating his personal interests and experiences into his business. He explains how Hawk Media leverages AI to improve efficiency and maximize output. In this conversation, Erik Huberman discusses the use of AI in marketing and how it has revolutionized the industry. He explains how his company, Hawk Media, uses AI to analyze marketing data and provide valuable insights to clients. He emphasizes the importance of a holistic marketing strategy and the need to focus on building trust and nurturing customer relationships. Huberman also predicts that AI will continue to shape the future of marketing, particularly in content creation. He advises entrepreneurs to look for opportunities to innovate in established markets that have not seen much change.
Takeaways
Delivering on promises and executing marketing strategies effectively is crucial for building a good reputation as a marketing agency.
Creating a work-life harmony, where personal interests and experiences are incorporated into the business, can lead to greater satisfaction and success.
AI can be leveraged to improve efficiency and maximize output in marketing by automating tasks and providing valuable insights.
Access to data and the ability to analyze and interpret it are key advantages in the marketing industry.
Building a strong team of high-quality individuals and providing opportunities for growth and success can lead to better results and higher revenue. AI has revolutionized the marketing industry by providing valuable insights and analysis of marketing data.
A holistic marketing strategy that focuses on building trust and nurturing customer relationships is crucial for long-term success.
AI will continue to shape the future of marketing, particularly in content creation.
Entrepreneurs should look for opportunities to innovate in established markets that have not seen much change.
Chapters
00:00 Introduction and Background of Erik Huberman
02:02 Delivering on Promises and Executing Effective Marketing Strategies
05:29 Creating Work-Life Harmony for a Fulfilling Entrepreneurial Journey
09:16 The Role of AI in Revolutionizing Marketing
14:59 Leveraging Data and Insights for Automated Marketing Strategies
22:02 Harnessing the Power of AI in Marketing
29:16 Innovation in Established Categories
35:25 The Future of AI in Content Creation
37:29 The Slow Adoption of AI in Marketing
39:15 Building Trust and Nurturing Customer Relationships
2: Why You Should Start Using SMS to Market Your Product
Ecommerce Unlocked
12/13/21 • 35 min
SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today!
Platforms we talked about today:
Be sure to subscribe and leave a comment below!
1. Introducing The Product Powerup Podcast
Ecommerce Unlocked
12/09/21 • 10 min
We're excited to launch the Product Powerup Podcast!
Product Powerup was created back in 2017 with the vision to give product based businesses a forum to learn, grow, and share. After many successful events in Salt Lake City, Utah, we are now expanding that expertise and vision to larger audiences.
In this episode we introduce the hosts, Emerson Hammer and Russell Steed, as well as the vision and purpose of the Product Powerup Podcast.
Thank you for joining us! We're excited to see what the future brings!
14. We're Rebranding to Ecommerce Unlocked
Ecommerce Unlocked
11/07/23 • 3 min
This is just a quick episode letting you know that after a little bit of a break, we are going to be rebranding the podcast to highlight our new and improved focus of helping ecommerce professionals just like you.
13. From High-School Dropout to Million Dollar Brand with Judah Bergman
Ecommerce Unlocked
11/04/23 • 53 min
After dropping out of high school in 11th grade, and moving to Israel for 7 years, Judah found himself hustling to make ends meet. He was a natural born hustler, finding used items and selling them on Amazon. Judah takes us through his Entrepreneurial journey of how he founded and scaled a booming baby products brand called Jool Baby.
Judah now sells dozens of baby products on his own webiste, Amazon, and in retail stores such as Walmart and Target. His story is motivation and a great case-study of how hustling can create a multi-million dollar brand.
15. Your 2023 Holiday Ecommerce operations Checklist
Ecommerce Unlocked
11/09/23 • 22 min
You may have your sales for the holidays all planned out, but are your operations all buttoned up and ready to roll?
Emerson shares his 4 part checklist for preparing your ecommerce operations for the holiday order rush!
- Preparing your carriers
- Getting your warehouse ready
- Updating your published policies
- Working with tech partners to make sure everything goes smoothly
You can download the entire checklist here.
We'd love to connect with you on LinkedIn!
16. How to Run a Successful Holiday Sale (BFCM)
Ecommerce Unlocked
11/13/23 • 26 min
There are infinite ways to create holiday and Black Friday Cyber Monday sales. In this episode Russell shares everything he's learned from a decade of running BFCM sales.
Top points include breaking the sales period into 3, leading with your biggest offer, how many times you should be emailing on specific days during the holiday sale rush, and so much more!
If you have something to add to this conversation, let us know on LinkedIn:
17. My Top 5 Shopify Marketing Apps
Ecommerce Unlocked
11/17/23 • 19 min
We're big fans of Shopify here and after a recent consulting call that Russell had we decided to make a list of our top five marketing apps for Shopify.
We're going to give you our list of 5 apps, but in reality this is more of a list of 5 categories of marketing apps. You don't have to use the ones we recommend, but something that gets the job done will go a long way with your marketing.
- Email Marketing - Klaviyo or Sendlane
- SMS Marketing - Postscript
- Upsells - Rebuy
- Onsite Popups (list growth) - Amped.io
- Reporting - Triple Whale Founders Dash
If you have any thoughts on this topic, or if we missed any amazing apps, let us know on LinkedIn:
18. McShipping Secrets: How to Reduce Your CX Tickets
Ecommerce Unlocked
11/22/23 • 29 min
Emerson dives into 5 ways you can reduce your customer service emails and even drops a little nugget that we'll call the McShipping Secret.
Focusing on a tool in each category you can reduce your CX tickets by up to 50% or more!
- Address Validation - Address Validator Plus
- Post purchase order editing - Orderify
- FAQ or Knowledge base Section - Gorgias or Helpscout
- Automating Returns and Exchanges process - CREW by Corso
- Shipping protection/insurance - Green Shipping Protection by Corso
- Tracking page with updates - Malomo or Wonderment
If you have any thoughts on this topic, or if we missed any amazing apps, let us know on LinkedIn:
30. From Marriage Partnership to Business Partnership with Jane and Boris from The Goodfor Company
Ecommerce Unlocked
04/02/24 • 35 min
Summary
Jane and Boris from The Goodfor Company discuss their passion for water filtration and the importance of clean water. They share their journey from the plumbing industry to e-commerce and their unique approach to educating customers about water treatment. They also talk about the challenges and benefits of working as a couple in business and their goals for the future. The Goodfor Company aims to build a national brand and expand into franchising. They emphasize the importance of surrounding yourself with supportive and knowledgeable people in the entrepreneurial journey.
Takeaways
Clean water is essential for health and wellness, and water treatment is often an underrated aspect of home appliances.
Educating customers about the importance of water filtration can be a powerful marketing strategy.
Working as a couple in business requires trust, respect, and clear communication.
Surrounding yourself with supportive and knowledgeable people can help you navigate the challenges of entrepreneurship.
Chapters
00:00 Introduction to The Goodfor Company
01:14 Passion for Water Filtration
05:02 Educational Approach to Water Filtration
06:12 The Impact of Water on Health and Wellness
07:07 Transition from Plumbing to E-commerce
08:22 Working as a Couple in Business
09:47 Dividing Workload and Maintaining a Healthy Relationship
13:46 Goals for The Goodfor Company
23:16 Tools and Resources for Business Growth
26:31 Starting a New Business and Advice for Entrepreneurs
32:16 Passion for Water Filtration and Future Plans
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FAQ
How many episodes does Ecommerce Unlocked have?
Ecommerce Unlocked currently has 31 episodes available.
What topics does Ecommerce Unlocked cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Ecommerce Unlocked?
The episode title '11. The Inside Scoop On Google Ads From An Ex-Google Employee With Wyatt Moss' is the most popular.
What is the average episode length on Ecommerce Unlocked?
The average episode length on Ecommerce Unlocked is 34 minutes.
How often are episodes of Ecommerce Unlocked released?
Episodes of Ecommerce Unlocked are typically released every 7 days.
When was the first episode of Ecommerce Unlocked?
The first episode of Ecommerce Unlocked was released on Dec 9, 2021.
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