Ecommerce On Tap

Welcome to Season 3, Episode 3 of Ecommerce On Tap, where we dive deep into the story of K18, a brand that's transforming the hair care industry from the ground up. K18 isn't just another DTC beauty brand; they've redefined what it means to innovate, from developing a unique moisture-wicking towel to creating hair care products that offer more than just temporary fixes—they rebuild hair.

In this episode, we explore how K18's strategic decisions, from focusing on salon-first approaches to harnessing the power of TikTok trends, have enabled them to quickly penetrate the market, even amidst the challenges of the pandemic. Learn about their careful approach to funding, strategic hires that paved the way for a successful exit, and how they've managed to become a staple in prestigious salons and Sephora without diluting their brand through excessive retail expansion.

Join us for an insightful discussion on K18's journey, strategy, and what other brands can learn from their approach to innovation, marketing, and growth. Whether you're a budding entrepreneur in the beauty industry or an established brand looking for fresh strategies, this episode is packed with valuable insights.

Subscribe to our channel for more episodes that bring you behind the scenes of ecommerce success stories and strategic deep dives into the brands making waves in the industry.

Dive deep into the world of eCommerce with attribution and analytics expert Jeff Greenfield on this episode of Sourcify's podcast!

🎙️ Discover innovative strategies to optimize ad spend, adapt to technological changes, and achieve sustainable growth.

Join us as we explore the evolution of analytics, creative testing in the post-iOS era, the power of cross-platform synergy, and the importance of balancing growth with personal well-being.

🌟 Don't miss this transformative conversation! #EcommerceSuccess #DigitalMarketingInnovation #SourcifyPodcast

Join us as we delve into the world of supply chain management with Rich Durham, the Head of Supply Chain at Pair Eyewear. Discover his journey, favorite aspects, tips on diversification, quality control, and managing cash flow, along with Pair Eyewear's innovative approach to owning and operating their own facility. Learn from their story of resilience, adaptation, and success in the competitive e-commerce landscape. Don't miss this valuable discussion on mastering the supply chain! 🌐📦 #SupplyChainManagement #EcommerceSuccess #PairEyewear

Ever wondered what's brewing in the world of e-commerce and how cutting-edge companies are shaping the future of our tastes and shopping habits? Pour yourself a glass, settle in, and let's dive into the latest frothy finds on "Ecommerce On Tap."

🏃‍♂️ Athletic Brewing Takes on Non-Alcoholic Beer Space 🏃‍♀️

Nathan and Aaron brought some fascinating insights to the table in our recent episode, exploring the rise of Athletic Brewing - a trailblazer in the non-alcoholic beer market. Did you know that 80% of their customers also enjoy their alcoholic counterparts? This trend reflects a growing desire for moderation without missing out on the social aspects of beer.

🔍 From Concept to Craft: Athletic's E-commerce Mastery 🔍

Athletic Brewing has tapped into the digital sphere with a robust e-commerce strategy. Their approach to direct engagement and rapid feedback is fermenting a loyal customer base. How do they do it? We unravel their secrets to success and the potential "blue ocean strategy" that's setting them apart.

🌊 Market Leaders Riding the Non-Alcoholic Wave 🌊

Aaron shed light on the potential of non-alcoholic beer and the interest it's garnering from industry giants like Anheuser Busch. And with Athletic Brewing's staggering growth from $2.5 million to a frothy $60 million in just three years, it’s clear they’re onto something special.

👥 The Community Brew - Join the Conversation! 👥

We had so much to share, but now we're eager to hear your thoughts. Give us a shout on Twitter or LinkedIn, and let's keep the conversation flowing!

📌 Don't Miss Out: The Athletic Brewing Phenomenon 📌

If you haven't caught the latest "Ecommerce On Tap" episode yet, you're missing out on a game-changer. Get the full scoop on Athletic Brewing, their innovative brewing method, and how they're redefining the e-commerce space. It's a story of perseverance, reinvention, and just possibly the future of social drinking.

Spotlight Stories in this Issue:

Walmart’s AI-powered logistics breakthrough

The underground Starlink market and its global impact

Triple Whale’s AI invention aimed to boost e-commerce brands

The compelling history of non-alcoholic beer dating back to prohibition

Hey everyone, Nathan here from the Ecommerce On Tap podcast. In today's explosive episode, we dove deep into the remarkable rise of Blenders Eyewear. From humble beginnings with Chase Fisher's gritty passion, to a $63 million partnership with the Safilo Group, Blenders' tale is a masterclass in e-commerce hustle. We explored the power of social media influence, strategic partnerships, and the daring shift in their fulfillment strategy. Plus, we touched on the wide-reaching impact of Coach Prime's personal brand synergy. If you're gunning for that winning blend of creativity and commerce, or just keen to amp up your e-commerce game, this is one episode you can't afford to miss. Don't forget to subscribe for more insights and stories that could help unlock your business's potential. Keep blending, and keep winning. Cheers!