eCommerce Innovators

Ankit Patel is the Co-Founder & Chief Brand Officer at Obvi. Over his 10-year tenure as a designer, Ankit has crafted the vision and brand elements for nearly 20+ brands, which has amassed more than 9 figures in sales for all of them combined. He is also one of the hosts of the Chew On This podcast, a leading eCommerce podcast bringing listeners digestible DTC content.
In this episode, we discuss:

• The role of a Chief Brand Officer and the difference between brand and design
• Advice on branding and the elements of creating an effective brand image
• How to get the full value out of a photoshoot
• Importance of building a personal brand and its impact on Obvi
• Benefits of starting a podcast through your brand, like Chew On This for Obvi
• And much more!

Connect with Ankit on Twitter and LinkedIn
Check out Obvi

The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.
Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.

Jess Cervellon is a Fractional CMO and CXO for DTC and eCommerce brands, Founder of Open Late Collective, which specializes in marketing and customer experience for creator and influencer brands, and host of the podcast The Juice with Jess Cervellon. She was employee #4 at Feastables and served as the VP of Customer Experience. Before this, she led, and was a part of, customer experience teams at Anagram, Cybrary, and TravelBank.
In this episode, we discuss:

• What drove Feastables' rapid early success
• Gamification: benefits, drawbacks, and when it can be too much
• Being customer-obsessed and how to practically do it across the entire customer journey
• Customer experience being a company-wide, cultural focus across teams
• Utilizing data effectively from CX teams
• Reaching non-conventional channels where your customers live
• Measuring the return of live events
• And much more!

Connect with Jess on LinkedIn
Check out her Newsletter and Podcast

The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.
Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.

Anna Carr is Senior Partnerships Manager at Slate Milk and was the first hire at the company. Slate Milk sells a line of low sugar, higher protein, lactose free chocolate milks and lattes. To date, Slate has raised more than $16mm dollars and is an official partner of the UFC.
In this episode, we discuss:

• Anna's path to Slate Milk and being their first hire
• The rapid growth of the company over the last few years and product iteration
• Key factors that led to this growth
• Everything partnerships!
• Their HUGE deal with the UFC
• Celebrity deals with athletes like Maxx Crosby
• Successfully finding influencers and affiliates to work with
• Managing partnerships both large and small
• What's coming up in 2024 for Slate

Connect with Anna on LinkedIn
Check out Slate Milk

The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.
Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.

Eli Weiss is the VP of Retention Advocacy at Yotpo. Prior to this role, he held numerous positions across CX & Retention at leading DTC and retail brands, such as Jones Road Beauty and OLIPOP.
In this episode, we discuss:

• The crucial role of customer education across the buyer journey
• Early experiences in the world of eCommerce as a generalist
• How OLIPOP's culture early on was pivotal to its success
• Balancing brand building with measuring marketing return
• Creating legendary experiences for customers
• The importance of customer conversations and how to have them
• His move to Yotpo and work building the future of CX & retention
• And much more!

Connect with Eli on Twitter and LinkedIn
Check out his Newsletter on CX & Retention

The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.
Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.

Jordan Narducci is Head of eCommerce and Digital Marketing at Momentous, a leading supplement and health brand that recently raised more than $32 million. Over the last few years, Momentous has experienced rapid growth and we dive into the factors that have made that happen and much more.

In this episode, we discuss:

• Lessons from previous experiences at SnackNation, Kellogg, and The Bruery & Offshoot Beer Co.
• How Momentous differentiates itself in the saturated supplements space
• Growth through their partner program with experts like Andrew Huberman and Kelly Starrett
• Expanding into other more traditional marketing channels
• AI’s role in eCommerce and how Momentous is thinking about it
• The one SaaS tool that Jordan wishes he could have at Momentous
• His favorite supplement from Momentous!

Connect with Jordan on LinkedIn

Check out Momentous

The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.
Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.