How to construct an e-commerce growth model | Oliver Spark & The White Company
03/01/23 • 28 min
Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses.
More recently, Oliver founded Sweet Analytics, a platform inspired by that same magic spreadsheet. He explains why retention is not the growth lever you may think it is, the metrics that really matter in e-commerce and how it all comes together in a growth model.
Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses.
More recently, Oliver founded Sweet Analytics, a platform inspired by that same magic spreadsheet. He explains why retention is not the growth lever you may think it is, the metrics that really matter in e-commerce and how it all comes together in a growth model.
Next Episode
How an athlete turned his passion into a successful business | Chad Price (Kettlebell Kings)
A former athlete, Chad Price made a (very) successful business out of his passion for sport. In an inspiring story, he shares how he aligned the team around his personal vision and drive, and how they relied on community and content to grow and scale.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/ecommerce-experimenters-311718/how-to-construct-an-e-commerce-growth-model-oliver-spark-and-the-white-45000910"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to construct an e-commerce growth model | oliver spark & the white company on goodpods" style="width: 225px" /> </a>
Copy