
The #1 Way to Fail During a Crisis and How to Prevent it with ‘The Triggers Method’ with Itamar Marani, Ex-Isreali Special Forces and Business Consultant
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04/14/20 • 23 min
In this special episode, Itamar Marani, of the Marani Consulting, offers sage advice on enlivening the entrepreneurial spirit during crisis situations.
WHAT YOU’LL LEARN
- “We do not rise to the occasion, we will fall to the lowest level of training”
- Remaining Calm during Tumultuous Times
- The importance of Daily Discipline and Proper Routine
- Having the Right Mindset
KEY POINTS
- Entrepreneurs think that crisis situations are when they rise to meet the challenges. That rarely happens because we are in the middle of stress. It is important to detach from the situation and calm the mind to properly strategize.
- It is important to define clear triggers that would activate a contingency plan. In this way, we can avoid being emotional by making the hard decisions.
- Having focus is the key in being able to see the current opportunities in the situation.
- Highlighting the wins for the day is also important in having a good business outlook.
- Exercise: this helps in re-focusing and venting stress.
If you’re looking for a new perspective by employing better tactics and strategies to gain a clearer goal for you and your team, and indeed how to shift mentality during times of crisis, make sure to visit the Marani Consulting website.
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Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
In this special episode, Itamar Marani, of the Marani Consulting, offers sage advice on enlivening the entrepreneurial spirit during crisis situations.
WHAT YOU’LL LEARN
- “We do not rise to the occasion, we will fall to the lowest level of training”
- Remaining Calm during Tumultuous Times
- The importance of Daily Discipline and Proper Routine
- Having the Right Mindset
KEY POINTS
- Entrepreneurs think that crisis situations are when they rise to meet the challenges. That rarely happens because we are in the middle of stress. It is important to detach from the situation and calm the mind to properly strategize.
- It is important to define clear triggers that would activate a contingency plan. In this way, we can avoid being emotional by making the hard decisions.
- Having focus is the key in being able to see the current opportunities in the situation.
- Highlighting the wins for the day is also important in having a good business outlook.
- Exercise: this helps in re-focusing and venting stress.
If you’re looking for a new perspective by employing better tactics and strategies to gain a clearer goal for you and your team, and indeed how to shift mentality during times of crisis, make sure to visit the Marani Consulting website.
---
Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Previous Episode

How To Launch a Unique, 7-Figure Product in 100 Days with Gembah CEO, Zack Leonard
Zack Leonard, founder of Gembah, walks us through the process they take in helping e-businesses design, manufacture and manage the supply chain of their products.
WHAT YOU'LL LEARN
- What is Gembah
- How Gembah helps their customers in Product Development and Manufacture
- Product and Factory Certification: The often-forgotten Step
- Effect of the Coronavirus
- Tip for Exiting Business
KEY POINTS
- Gembah provides a product innovation platform for the clients to help them design, manufacture and ship either new products or iteration of existing products.
- A critical step people need to be educated on is compliance. They have to ensure that the product and at times, the factory where the products are produced have passed the requirements of certifying agencies. This ensures that the product released to the market is safe and not liable for legal action.
- The current pandemic has caused some laxity in the certification of factories making PPE; due primarily because the demand is just too much for current supply to meet.
- There is an observable boost in sales among essential and at home yet non-essential products in the e-market.
- Learn more about the entire product creation process and the solutions offered by Zack and his team by visiting the Gembah website, or direct inquiries to [email protected].
Next Episode

How to Scale 5x using the D.I.S.C. Model for Management with Mads Singer, Host of The Mad Singers Management Podcast
Taking from his vast wealth of experience in Management, management coach Mads Singer shares the important points most often neglected by entrepreneurs regarding Management.
WHAT YOU’LL LEARN
- Who is Mads Singer
- Common Management Mistakes
- Managing your Team
- Importance of Reading Behaviors
- Managing in times of Crisis
- Fostering Healthy Competition Among Teams
- Advice to Business who are taking a hit because of the Crisis
- Final Tips on Management
KEY POINTS
- One mistake of companies is that they forget to train their staff who are promoted into management positions. This mistake would mean that a staff who was performing well, may suddenly under perform because he is forced to learn on the job.
- When you are a manager, it is no longer about you, but the people who work under you.
- Get to know your staff, in this way, you would be able to coach and guide them better.
- Learn to read behaviors. It is a better indicator than any interview and would help you place the right person to the right position.
- Crisis would always come on a business. It is better to have a framework wherein contingency plans are in place as preparation in case a crisis occurs.
- It is better to push high performers than spend too much time with under performers.
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Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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