
Building an Ecommerce Business, Part 4: Copywriting Is Key
10/16/18 • 35 min
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Building an Ecommerce Business, Part 3: Getting Started
The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. There are many factors to consider, including platforms, inventory, social media, and more.This is the third installment in my series of conversations about building an ecommerce business. The previous installments were "Part 1: Choosing Partners" and "Part 2: Selecting Platforms."This time I visited with Andrea Nucete-Elliott, co-founder of TIY Life, a new ecommerce business offering premium hair ties for active women.
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Building an Ecommerce Business, Part 5: Paid Acquisition
Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it's often unclear which will fit your business. Digital marketing agencies can provide some answers. For this interview, I visited with Alex Hart, founder of Good Joo Joo, an Austin, Texas-based digital marketing agency.
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