Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

Ecommerce Coffee Break - Mastering eCommerce, Made Easy

01/02/25 • 25 min

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.
She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers.
Topics discussed in this episode:

Why understanding your product's unique selling point is crucial for marketing success
How PPC campaigns can reveal unexpected use cases and target audiences
What Amazon's AI (Rufus) can tell you about your product listing gaps
Why sellers should give their product launch at least 90-120 days before declaring failure
How rebranding and repositioning can dramatically improve product performance
What metrics to analyze when a product launch isn't working
Why comprehensive market research precedes successful product launches
How agencies like PPC Farm help sellers diagnose and fix marketing challenges
What Amazon's changing landscape means for new and existing sellers
Why omnichannel presence is more important than ever for e-commerce brands

Links & Resources
Website: https://www.ppcfarm.com/
LinkedIn: https://www.linkedin.com/in/carly-mcmillen/
Instagram: https://www.instagram.com/theppcfarm/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/3yxvudf8

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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01/02/25 • 25 min

Ecommerce Coffee Break - Mastering eCommerce, Made Easy - Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

Transcript

Welcome to the e commerce coffee break podcast. In today's episode, we discuss why PPC is the secret to recovering a failed product launch. Joining me on the show today is Carly McMillen, co-founder at ppcfarm.Com. So let's dive right into it. This is the e commerce coffee break. A top rated podcast that helps you become a smarter online seller.
Each week, your host Claus Lauter and his guests share what's working right now to grow your store, boost your sales and stand out in a crowded mar

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