Ecommerce Coffee Break – Master Marketing & Online Sales

Claus Lauter

Marketing and DTC strategies for selling on Amazon, Shopify, and other retail platforms. Starting an online store is easy—turning a profit takes strategy.

The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you stand out and scale.

Hear from top eCommerce experts sharing what works now to grow your business.

From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.

Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your eCommerce success.

Some examples:
✨ Mastering paid ads (Meta/Google), social media marketing, email marketing
✨ Selecting the best apps & marketing tech for your needs
✨ Optimizing your store for higher conversion rates
✨ Scaling your ecommerce business with minimum effort
✨ Improving productivity and profitability

🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

⭐ Please follow, rate, and review the podcast if you enjoy it.

🎧 Podcast playlists: https://ecommercecoffeebreak.com/playlists

📨 Free Ecom Newsletter: https://newsletter.ecommercecoffeebreak.com/

🎙️ Want to be a guest? To apply, visit: https://ecommercecoffeebreak.com/podcast-guest-application/

📢 Sponsorship and business inquiries: [email protected]

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Follow us for: How to make money online, Make money online, Make money from home, Best ways to make money, Amazon, Shopify, Online store, How to start an online store, Selling online, Ecommerce, Direct to consumer, Business podcast, How to sell online, WooCommerce, Side hustle, Shopify marketing, ecommerce marketing, AI marketing, D2C, B2B, direct to customer, TikTok shop, Digital Marketing Strategies, Direct-to-consumer Marketing, E-commerce, Ecommerce, Ecommerce News, Ecommerce Podcast, Digital Marketing, Online Marketing

#6 in the Top 100 e-commerce All time chart

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Top 10 Ecommerce Coffee Break – Master Marketing & Online Sales Episodes

Goodpods has curated a list of the 10 best Ecommerce Coffee Break – Master Marketing & Online Sales episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ecommerce Coffee Break – Master Marketing & Online Sales for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ecommerce Coffee Break – Master Marketing & Online Sales episode by adding your comments to the episode page.

Watch This To Boost Your Business! 5 Things You Need To Do...

Ecommerce Coffee Break – Master Marketing & Online Sales

11/10/22 • 9 min

Here are some tips and strategies on how you can increase your productivity and work less to achieve better results in your business.
Want to get in front of 1000's of Shopify merchants and business owners?
Become a featured interview guest on the show.
More info: https://www.clauslauter.com/podcast-guest-application/
Continue the Conversation
In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.
Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.
This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.
Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/
Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

1 Listener

Podcast Listener Survey - Need your help! | #075

Ecommerce Coffee Break – Master Marketing & Online Sales

01/24/22 • 3 min

I am curious to learn more about you in this episode.
To provide you with better content on the podcast episodes and videos, I have created a short survey.
Let me know your answers by clicking the following link: https://forms.gle/g2cpxXhH2JjeBmbb7
Thank you for your help. You are awesome!
_______________

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________
CONNECT WITH ME:
🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: [email protected]
Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram:

Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)

Ecommerce Coffee Break – Master Marketing & Online Sales

07/30/24 • 22 min

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.
Topics discussed in this episode:

Why conversion rate optimization is crucial for ecommerce businesses
How understanding customer behavior can improve conversions
Why watching user replays and heatmaps reveals customer behavior
How pop-ups boost ecommerce conversions and engagement
What role website speed plays in conversion rates
How to effectively use data analytics to boost store performance

Links & Resources
Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/
Get access to more free resources by visiting the show notes at
https://t.ly/Covcl

Increase Your ROI By Using a Robot That Handwrites Letters | #079 David Wachs

Ecommerce Coffee Break – Master Marketing & Online Sales

02/08/22 • 20 min

In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten letters can improve response rates by 23% and increase ROI by 7x.
On the Show Today You’ll Learn:

How a unique approach to personalization can make all the difference.
Why clients appreciate old-fashioned communication.
How robots can create handwritten notes for your clients.
How to stand out from your competition with super personalized letters.
And more

Links / Social:
https://www.handwrytten.com/
https://www.youtube.com/c/Handwrytten
https://www.linkedin.com/company/handwrytten/
https://www.facebook.com/handwrytten
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371)

Ecommerce Coffee Break – Master Marketing & Online Sales

02/10/25 • 41 min

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir.
With over 25 years of experience helping more than 150 brands scale to success, including major names like Canon and Tommy Hilfiger, Sabir shares his proven 8D Method framework for sustainable online growth.
He discusses common challenges faced by eCommerce brands in 2025 and reveals practical strategies for optimization, including the critical importance of site performance and its impact on revenue.
Topics discussed in this episode:

Why expert consultants matter: The real cost of hiring cheap vs qualified specialists.
How speed affects sales: Every second over 1.7s costs thousands in lost revenue.
What drives eCommerce growth: The 8 dimensions framework behind $1B+ in sales.
How to double revenue: Case study of scaling from $1.5M to $3M+ profitably.
Why small wins compound: Turn 1% daily improvements into 10X annual growth.
What apps you really need: Why less is more in your Shopify tech stack.
How to boost sales fast: 5 tasks that lift revenue 50-70% in one week.
Why 1.7 seconds matter: Optimizing for modern attention spans.
What makes brands scalable: The 3 business types ready for rapid growth.
How to stop wasting ad spend: Moving from trendy tactics to proven strategies.

Links & Resources

Website: https://growthbysabir.com/coffee
LinkedIn: https://www.linkedin.com/in/sabirsemerkant
Instagram: https://www.instagram.com/growthbysabir/
Facebook: https://www.facebook.com/growthbysabir/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/227czyj2

Video Creators' Tips For Using Humor In Marketing | #089 Shelby Dash and Kristina Clifford

Ecommerce Coffee Break – Master Marketing & Online Sales

04/18/22 • 20 min

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales.
On the Show Today You’ll Learn:

Why humor in marketing can increase sales
How to brainstorm funny video ads
Why brands need to be ready to take the risk
What makes a good video
And more

Links & Resources
Website: https://www.take2content.com/
Youtube: https://www.youtube.com/channel/UCzH45sZ4U-yMXMrRT0aD5_A
Instagram: https://www.instagram.com/take2content/
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #086

Ecommerce Coffee Break – Master Marketing & Online Sales

03/31/22 • 20 min

This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.
We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.
On the Show Today You’ll Learn:
- How he persevered after facing an unexpected tragedy.
- How to become a transformative force in the $200 billion + global footwear market.
- How to take the first step in getting into the market.
- Why it's important to be patient when designing a product or prototyping one.
- How epic failures can be an opportunity.
- And more
Links & Resources
https://billyfootwear.com/
https://www.facebook.com/billyfootwear
https://www.youtube.com/c/billyfootwear
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov

Ecommerce Coffee Break – Master Marketing & Online Sales

09/21/21 • 12 min

In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.
On the Show Today You’ll Learn:

Why you should use up- and cross-sell on your store.
How to find out where to put your up and cross-sells.
Why you should use post-purchase upsells
And more!

Links:
https://recom.ai
https://apps.shopify.com/automatic-related-products

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________
🎯 Join my GET CONVERSIONS Program and get sales.

If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at

Optimize Shopify Header for more Revenue | #090 Claus Lauter

Ecommerce Coffee Break – Master Marketing & Online Sales

04/25/22 • 4 min

In this episode, you will learn how to optimize your store's header for more conversions and revenue.
There are four ways we can help you.
Which would you like help with?

I need help with converting website traffic into sales.
I need help with revenue growth.
I need help with my ecommerce business strategy.
I need help with my online marketing strategy.

Message me and I'll get you the details on we can help you.
Or visit: https://www.clauslauter.com/
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

Top 9 Shopify Apps | Ecommerce Revenue TIPS | #080 Claus Lauter

Ecommerce Coffee Break – Master Marketing & Online Sales

02/10/22 • 12 min

In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue.
You can find a list of the apps down below.
✅ SEO Manager https://apps.shopify.com/seo-meta-manager
✅ Smart Search & Filter https://apps.shopify.com/searchanise
✅ Loox - Photo Reviews https://apps.shopify.com/loox
✅ One Click Upsell - Zipify OCU https://apps.shopify.com/zipify-oneclickupsell
✅ Back in Stock & Restock Alerts https://apps.shopify.com/out-of-stock-1
✅ Klaviyo https://apps.shopify.com/klaviyo-email-marketing
✅ Gorgias ‐ Live Chat & Helpdesk https://apps.shopify.com/helpdesk
✅ Order Tracking at your store https://apps.shopify.com/packages24
✅ Rewind Backups https://apps.shopify.com/backup
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________
🎯 Join the Conversion Masterclass Program and get sales.

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FAQ

How many episodes does Ecommerce Coffee Break – Master Marketing & Online Sales have?

Ecommerce Coffee Break – Master Marketing & Online Sales currently has 415 episodes available.

What topics does Ecommerce Coffee Break – Master Marketing & Online Sales cover?

The podcast is about E-Commerce, Marketing, Entrepreneurship, Ecommerce, Dropshipping, Podcasts, Digital Marketing, Shopify and Business.

What is the most popular episode on Ecommerce Coffee Break – Master Marketing & Online Sales?

The episode title 'Watch This To Boost Your Business! 5 Things You Need To Do...' is the most popular.

What is the average episode length on Ecommerce Coffee Break – Master Marketing & Online Sales?

The average episode length on Ecommerce Coffee Break – Master Marketing & Online Sales is 20 minutes.

How often are episodes of Ecommerce Coffee Break – Master Marketing & Online Sales released?

Episodes of Ecommerce Coffee Break – Master Marketing & Online Sales are typically released every 2 days, 20 hours.

When was the first episode of Ecommerce Coffee Break – Master Marketing & Online Sales?

The first episode of Ecommerce Coffee Break – Master Marketing & Online Sales was released on Apr 22, 2021.

Show more FAQ

Ecommerce Coffee Break – Master Marketing & Online Sales

Claus Lauter

Top 10 Ecommerce Coffee Break – Master Marketing & Online Sales Episodes

Featured in these lists

FAQ

How many episodes does Ecommerce Coffee Break – Master Marketing & Online Sales have?

What topics does Ecommerce Coffee Break – Master Marketing & Online Sales cover?

What is the most popular episode on Ecommerce Coffee Break – Master Marketing & Online Sales?

What is the average episode length on Ecommerce Coffee Break – Master Marketing & Online Sales?

How often are episodes of Ecommerce Coffee Break – Master Marketing & Online Sales released?

When was the first episode of Ecommerce Coffee Break – Master Marketing & Online Sales?

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