Ecommerce Braintrust
Julie Spear
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Top 10 Ecommerce Braintrust Episodes
Goodpods has curated a list of the 10 best Ecommerce Braintrust episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ecommerce Braintrust for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ecommerce Braintrust episode by adding your comments to the episode page.
Instacart’s Place in Your Omnichannel Retail Strategy
Ecommerce Braintrust
03/02/21 • 30 min
In today’s podcast your host will be well known from our previous episodes Stefan Jordev, Director of Marketplace Strategy and Insights at Bobsled Marketing. He works with account management and advertising teams at Bobsled to create comprehensive strategies for Bobsled’s clients tailored to their goals. With over a decade of experience in performance marketing, Stefan played a key role in building Bobsled’s advertising capabilities on Amazon, Walmart, and Instacart.
Stefan took a part in the Firstmovr growth summit series and he will be sharing insights we are including in our upcoming book Instacart for CMOs throughout it.
Let’s dive in!
MENTIONED IN THIS EPISODEConnect with Kiri Masters
Connect with Stefan Jordev
Learn more about Bobsled Marketing
Sign up for updates about new book Instacart for CMOs
Order your Kindle edition
Learn more about Firstmovr growth summit series
The Wildest Year: Modern Retail Journalist Cale Guthrie Weissman Reflects on 12 Months of Ecommerce Coverage
Ecommerce Braintrust
07/21/20 • 25 min
This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry.
Tune in today and find out more!
The Viability of Expanding to New Amazon Markets
Ecommerce Braintrust
09/08/20 • 20 min
Today I’m speaking with Hendrik Laubscher, the Founder and Chief Analyst of Blue Cape Ventures, a boutique research consultancy that focuses on marketplaces and cross-border eCommerce. With over a decade of experience in eCommerce in emerging and developed markets.
Tune in to discover more!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing
Connect with Hendrik Laubscher
Find out more about Blue Cape Ventures
Amazon’s Late 2020 Prime Day Will Be A Dress Rehearsal For Black Friday
Ecommerce Braintrust
09/01/20 • 18 min
This year’s Prime Day will be different than any of the previous five. Without the possibility to restock for Q4, and with many difficulties the coronavirus pandemic has caused, many brands are deciding not to invest in Prime Day this year. Today we are talking about what we know and what we don’t know, strategies we are recommending to our clients, and should you be investing in Prime Day this year.
Tune in to learn more!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing
Kiri's Prime Day article
Wyze Labs - A Success Story
Ecommerce Braintrust
08/11/20 • 27 min
In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces.
Tune in to find out more!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Amie Hsu
Learn more about Bobsled Marketing
Find out more about Wyze Labs
Profitability: The Elephant In The Ecommerce Room With Sri Rajagopalan
Ecommerce Braintrust
06/23/20 • 20 min
We are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories?
In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C model.
Make sure to tune in and listen to what Sri has to say about the elephant in the eCommerce room!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Sri Rajagopalan
Learn more about Bobsled Marketing
Find out more about Zenfuel
Kiri's Forbes article on CPG Brands
Ecomm Blueprint: Bringing It All Together With Sri Rajagopalan
Ecommerce Braintrust
07/07/20 • 29 min
We are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up brand - Sri has the full picture and advice valuable for anyone in eCommerce.
Make sure to tune in for the last episode in the 4-part series!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Sri Rajagopalan
Learn more about Bobsled Marketing
Find out more about Zenfuel
All You Need to Know About Amazon Fresh
Ecommerce Braintrust
08/04/20 • 29 min
Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions for future expansion of online grocery platforms.
Tune in to discover more about Amazon Fresh!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Lauren Sutehall
Learn more about Bobsled Marketing
Find out more about Amazon Fresh
Right People, Right Process, Right Technology
Ecommerce Braintrust
07/29/20 • 26 min
Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more.
Make sure to tune in!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Don Brett
Learn more about Bobsled Marketing
Find out more about NBG Home
Replay: Should Amazon DSP Be in Your 2020 Marketing Mix?
Ecommerce Braintrust
01/12/21 • 28 min
Today we are replaying one of the most popular episodes in 2020, about Amazon’s Demand Side Platform. It was published in February, before the pandemic. In this episode Rachel Street and I are diving into what DSP is, who is it suited for, what can you expect of investing in this platform, is it the right fit for your brand, is it going to be like PPC, and how to improve your chances for success and get the best ROI out of DSP.
MENTIONED IN THIS EPISODE
Learn more about Amazon DSP
Connect with Kiri Masters
Connect with Rachel Street
Learn more about Kiri's new book
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FAQ
How many episodes does Ecommerce Braintrust have?
Ecommerce Braintrust currently has 244 episodes available.
What topics does Ecommerce Braintrust cover?
The podcast is about Marketing, Management, Ecommerce, Podcasts and Business.
What is the most popular episode on Ecommerce Braintrust?
The episode title 'Part 1: What will it take for Walmart to win? - Episode 229' is the most popular.
What is the average episode length on Ecommerce Braintrust?
The average episode length on Ecommerce Braintrust is 26 minutes.
How often are episodes of Ecommerce Braintrust released?
Episodes of Ecommerce Braintrust are typically released every 6 days, 23 hours.
When was the first episode of Ecommerce Braintrust?
The first episode of Ecommerce Braintrust was released on May 5, 2020.
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