Earned: Unlocking the Power of the Creator Economy
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Goodpods has curated a list of the 10 best Earned: Unlocking the Power of the Creator Economy episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Earned: Unlocking the Power of the Creator Economy for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Earned: Unlocking the Power of the Creator Economy episode by adding your comments to the episode page.
95 - Samantha Sichel, Live Nation Entertainment
Earned: Unlocking the Power of the Creator Economy
09/05/23 • 27 min
For our 95th episode of Earned, Conor sits down with Samantha Sichel, the Head of Social Product and Digital Innovation at leading live entertainment company Live Nation. To start the show, we dive into Samantha’s nearly two-decade career at Live Nation, and she shares how the company and industry have evolved during the rise of digital media. We unpack Live Nation’s rapid growth via vertical integration, and hear how CEO Michael Rapino is a “visionary” in discovering successful artists and investing in their growth, while still allowing them to remain autonomous. We learn why live entertainment attracts a highly influential audience, and Samantha explains how Live Nation leverages this engaged community of “fanfluencers” to help market shows and events. Next, we dive into the success of Live Nation’s Last2Leave creator house, and Samantha shares why the company’s secret sauce lies in its unique ability to give creators “the best night of your life every single week.” Conor and Samantha then reflect back on the pandemic, and we hear how Live Nation creatively connected fans to artists in a time without in-person events. To close the show, Samantha, a mother of three, shares her advice for excelling in your career as a working mom.
In this episode, you will learn:
- Why live events attract a highly influential audience, and how Live Nation has tapped into its "Fanfluencer" community to promote its events.
- How Live Nation powered massive growth, going from event promoter to giant ticketing entity, by leaning in to the digital revolution.
- How Live Nation's unique, money-can't-buy experiences have turned its creator house Last2Leave into a major success.
Resources:
Connect with the Guest:
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
132 - Kim Larson, YouTube Creators
Earned: Unlocking the Power of the Creator Economy
06/11/24 • 28 min
In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower creators to earn an income outside of brand deals. We also discuss YouTube’s dedicated support systems for gaming content, and the rise of watching YouTube content on TV. Next, Kim reveals how generative AI is revolutionizing content creation, with tools like thumbnail A-B testing and Project Lantern, before offering a sneak peek into YouTube's innovative features like Dream Screen and Dream Track. We then hear how YouTube’s community and partner managers provide personalized support to creators at every stage of their journey. To close the show, Kim talks about motherhood, and shares the joys and challenges of raising multilingual children.
In this episode you will learn:
- The different support models that YouTube offers to its creators across verticals.
- How YouTube is investing in AI tools for content creation and why the platform is prioritizing longer, high-quality videos.
- The monetization strategies that empower creators to earn money outside of typical brand deals.
Resources:
- YouTube - https://www.youtube.com/
Connect with the Guest:
- Kim’s LinkedIn - https://www.linkedin.com/in/kim-larson-304486/
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
120 - Alex Rawitz, CreatorIQ
Earned: Unlocking the Power of the Creator Economy
03/13/24 • 44 min
For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wings throughout the interview. To start the show, we dive into Alex’s background, and learn why the New York native turned Stanford graduate decided to join a little-known influencer marketing tech company called Tribe Dynamics back in 2016. The pair reminisce about what it was like to be in the center of a then-nascent industry, and how it’s since turned into a thriving creator economy. We take a step back and explore Alex’s passion for reading, and learn more about how he uses writing as a way of processing the world around him. Next, we talk HBBIP: what it is, why it started, and why it’s been so successful since its launch. Alex berates Conor for not finishing his chicken wings, then shares the tried-and-true strategies and patterns he’s observed among successful brands over his last eight years researching the industry. We hear about the latest brands that are doing influencer marketing right—from Raising Cane’s to Balenciaga—before unpacking the evolution of the influencer marketing space since Alex first joined in 2016. To close the show, Alex shares his predictions for the future of the creator economy, then tries the hottest wing in the lineup—The Last Dab—as he unveils a special announcement.
In this episode, you will learn:
- How the influencer marketing space has evolved since Alex joined the industry in 2016, and where he thinks its headed next.
- Alex's process for researching and writing his "How to Build Brands and Influence People" newsletter (and why we're turning it into his own podcast!).
- Who has the higher spice tolerance: Conor or Alex.
If you'd prefer to watch this interview, check out the interview on YouTube: https://youtu.be/6kdo_Je90nM
Resources:
- "How to Build Brands and Influence People" Newsletter - https://www.creatoriq.com/newsletter-sign-up
Connect with the Guest:
- Alex’s LinkedIn - https://www.linkedin.com/in/alex-rawitz-1a8353b2/
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
117 - Taylor Lorenz, The Washington Post
Earned: Unlocking the Power of the Creator Economy
02/21/24 • 34 min
In Ep. 117 of Earned, Conor sits down with Taylor Lorenz, Technology Columnist at The Washington Post, and author of “Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.” We start the episode with an excerpt from Taylor’s recent essay in Marie Claire, and hear how she deals with the hate and harassment that runs rampant on the internet. Taylor explains what attracted her to journalism and why she’s a “techno-optimist,” before sharing which indie social platforms she’s into. Next, Conor asks Taylor how social media platforms could have a more positive impact on society, and Taylor shares why she believes more in data privacy than regulation. We switch gears and learn about Taylor’s career in journalism, diving into her experiences writing for The Atlantic and The New York Times before joining The Post. Taylor reveals why she believes more journalists should get out of the traditional media structure and build up their own independent, personal brands, before sharing her thoughts on how AI will impact the publishing industry. We then talk about Taylor’s experience as a creator in her own right, and how she grew her own large following by breaking impactful stories. To close the show, we hear about the genesis of Taylor’s book, and what she learned during the writing process, before she reveals the biggest misconception people have about her.
Resources:
- The Washington Post - https://www.washingtonpost.com/
Connect with the Guest:
- Taylor’s LinkedIn - https://www.linkedin.com/in/taylorlorenz/
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
CreatorIQ Connect Europe | Trailblazing Beyond Beauty: How e.l.f. Stays On The Cutting Edge of Culture.
Earned: Unlocking the Power of the Creator Economy
05/14/24 • 38 min
In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks and caught up with long-tenured beauty brands. We then learn about the ‘e.l.f. Ethos’ of being bold disruptors with kind hearts, which is what guides the team from the C-suite outward. Kory discusses the art of attracting kindred spirits to work with e.l.f., and how these new team members enter the orbit of inspiration. Kory shares how to avoid the “logo slap” when it comes to working with other brands, as well as how to get your whole to be greater than the sum of each brand’s separate parts. To close the keynote, Kory discusses e.l.f.’s efforts to listen while people are speaking, bring diversity into the boardrooms, and equip its team to be agile enough to move at the speed of culture.
In this episode, you will learn:
- How e.l.f. has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies
- How the ‘e.l.f. Ethos’ empowers the entire team to be bold disruptors with kind hearts in an industry that can be ruthless
- The five-step formula that Kory calls the “blueprint to success,” which has propelled e.l.f. into the leading spot in EMV for the beauty category
Resources:
- E.L.F Beauty - https://www.elfbeauty.com/
Connect with the Guest:
- Kory’s LinkedIn - https://www.linkedin.com/in/kory-marchisotto-0b8aa87/
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
109 - David Neyman, Logitech
Earned: Unlocking the Power of the Creator Economy
12/27/23 • 34 min
In Ep. 109 of Earned, we sit down with David Neyman, Global Lead of Talent and Content at Logitech. We dive into Logitech’s innovative approach to marketing, and David explains how the brand builds “cultural cachet” with consumers by partnering with talent (like Lizzo) on creative campaigns. David emphasizes the importance of aligning internally and externally on the purpose and goals of a creator partnership, and striving for the right balance of art and science when determining brand partners and initiatives. Conor and David discuss how Logitech actually sits at the center of technology and lifestyle by connecting consumers to their favorite digital experiences with best-in-class tech. We also hear how Logitech tailors its product marketing to resonate with its diverse, target demographics, from software engineers to social media creators. David shares why Logitech is looking to expand its creator strategy from brand awareness to conversion, and unpacks the challenge of identifying the “holy grail” creators that can actually influence purchase intent. Next, we explore Logitech’s participation in the metaverse, and David reveals the origins of the brand’s Song Breaker Awards activation with Roblox, which aimed to shine a light on impactful yet underrecognized creators, before learning how Logitech co-created the “Own The 8 Count” short film about choreographer JaQuel Knight. To close the show, Conor asks David about his predictions for the future of VR.
In this episode, you will learn:
- How Logitech builds "cultural cachet" with consumers by partnering with relevant celebrities and creators.
- How Logitech tailors its product marketing to resonate with its diverse, target demographics, from software engineers to social media creators.
- The story behind Logitech's innovative initiatives like the Songbreaker Awards with Roblox and "Own The 8 Count" short film about JaQuel Knight.
Resources:
- Logitech - https://www.logitech.com/
- Logitech on Instagram - https://www.instagram.com/logitech
Connect with the Guest(s):
- David’s LinkedIn - https://www.linkedin.com/in/david-neyman
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
REPLAY: Samantha Sichel, Live Nation Entertainment
Earned: Unlocking the Power of the Creator Economy
01/01/25 • 27 min
REPLAY: For our 95th episode of Earned, Conor sits down with Samantha Sichel, the Head of Social Product and Digital Innovation at leading live entertainment company Live Nation. To start the show, we dive into Samantha’s nearly two-decade career at Live Nation, and she shares how the company and industry have evolved during the rise of digital media. We unpack Live Nation’s rapid growth via vertical integration, and hear how CEO Michael Rapino is a “visionary” in discovering successful artists and investing in their growth, while still allowing them to remain autonomous. We learn why live entertainment attracts a highly influential audience, and Samantha explains how Live Nation leverages this engaged community of “fanfluencers” to help market shows and events. Next, we dive into the success of Live Nation’s Last2Leave creator house, and Samantha shares why the company’s secret sauce lies in its unique ability to give creators “the best night of your life every single week.” Conor and Samantha then reflect back on the pandemic, and we hear how Live Nation creatively connected fans to artists in a time without in-person events. To close the show, Samantha, a mother of three, shares her advice for excelling in your career as a working mom.
In this episode, you will learn: • Why live events attract a highly influential audience, and how Live Nation has tapped into its "Fanfluencer" community to promote its events. • How Live Nation powered massive growth, going from event promoter to giant ticketing entity, by leaning in to the digital revolution. • How Live Nation's unique, money-can't-buy experiences have turned its creator house Last2Leave into a major success.
Resources:
Connect with the Guest:
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
74 - Dr. Brent Ridge and Josh Kilmer-Purcell, Beekman 1802
Earned: Unlocking the Power of the Creator Economy
04/04/23 • 35 min
In Ep. 74 of Earned, we sit down with Dr. Brent Ridge and Josh Kilmer-Purcell, the incredible founders of goat milk-powered skincare line Beekman 1802. To start, we explore why Brent and Josh are so eager to pursue new, varied opportunities, such as starring in their own reality TV show, *WINNING* Season 21 of The Amazing Race, and authoring best-selling memoirs, to name just a few. We then dive into the couple’s rural backgrounds, and learn why they decided to purchase the 19th-century Beekman Mansion in upstate New York. Brent and Josh share the story of how helping out their neighbor, Farmer John (and his goats), in the wake of the devastating 2008 recession eventually inspired the creation of the Beekman 1802 brand. Next, they reveal the impact that having their own TV show, and winning The Amazing Race, had on their brand and community. We step back to their early days building Beekman 1802, and hear how their ambitions have evolved after surpassing $150 million in revenue and accepting a $100 million investment from Eurazeo. To close the show, Josh and Brent explain why kindness is the core tenant of their brand and company culture, and the couple reveals their best advice for maintaining a healthy personal and professional relationship.
In this episode, you will learn:
- Why Brent & Josh took advantage of every opportunitiy to grow awareness around Beekman 1802
- Why kindness is the core tenant of Beekman 1802's brand and company culture
- How the "51% rule" can help maintain a strong working (and personal) relationship
Key Takeaways
[00:53] Why Brent & Josh take advantage of every opportunity
[05:13] The origin story of Beekman 1802
[11:05] The impact that Brent & Josh's reality TV show—and *winning* The Amazing Race—had on brand awareness
[16:59] How Brent & Josh scaled and sold Beekman 1802, and their ambitions for the future
[24:01] Why kindness lies at the heart of the brand and company culture
[29:28] The 51% rule for maintaining a positive working (and personal) relationship
Resources:
Connect with the Guest(s):
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
75 - Lee Stimmel, Prime Video & Amazon Studios
Earned: Unlocking the Power of the Creator Economy
04/11/23 • 30 min
In our 75th episode of Earned, we’re joined by Lee Stimmel, a veteran of the music industry and the current head of global partnership marketing at Prime Video & Amazon Studios. We start by diving into Lee’s time at Amazon, and learn how he spearheaded the company’s influencer marketing program before taking on his new partnerships role. Lee explains how the lines between traditional talent and socially native creators are blurring, and shares Amazon’s learnings around integrating influencers into its creative processes. Next, we take a step back and dive into Lee’s seasoned career in the music industry. Lee unpacks how the industry has had to evolve from the traditional label structure to the current streaming era—a transition that has put the power back in the hands of the artists. We discuss how social media has enabled artists to connect with their communities in more meaningful ways than ever before, and the strategies behind building “fandoms” today. We then learn why Lee pursued original content creation at Columbia Records and Sony Music, and hear the origin story for “Mike Tyson Mysteries,” an animated series starring boxing champ Mike Tyson. We circle back to Amazon, and Lee explains why he saw influencer marketing as a “white space” in the company, and how Amazon continues to collaborate with and elevate these creators. To close the show, Lee shares what he loves most about working for Amazon, before revealing what’s up next.
In this episode, you will learn:
- How social media transformed the music industry
- How to build "fandoms" today
- Why Amazon Studios is tapping in to the creator economy
Key Takeaways
[04:00 - 7:01]: How Amazon Studios works with celebrities and influencers
[8:13 - 11:00]: The evolution of the music industry
[11:00 - 14:15]: How to build fandoms today
[20:39 - 23:43]: Why Lee pioneered Amazon Studios' influencer marketing program
[23:43 - 26:27]: Life at Amazon
Resources:
Connect with the Guest(s):
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
Follow us on social:
- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ
69 - Jason Wagenheim, Bustle Digital Group
Earned: Unlocking the Power of the Creator Economy
02/28/23 • 38 min
In our latest episode of Earned, we sit down with Jason Wagenheim, President and Chief Revenue Officer at global media company Bustle Digital Group. To start, we dive into Jason’s long-spanning career in publishing at Condé Nast, including his time at Vanity Fair, Glamour, and Teen Vogue. Jason reveals how accurate “The Devil Wears Prada” was, then unpacks how digital publishing took the print world by storm. We learn about the triumphs and challenges of acquiring and integrating a portfolio of independent media companies under one roof, including Elite Daily, The Zoe Report, and Inverse, before Jason emphasizes the importance of being comfortable with change. We discuss how publishers were the original influencers, and why advertisers should continue to see their value. Next, Jason shares the learnings he’s applied from his background in sales, and explains why empathy is key to being a successful leader. We close the show with the origin story of Jason’s current side hustle and passion project: East End Cowboy barbecue sauce.
In this episode, you will learn:
+ How the evolution of digital publishing took the print world by storm
+ Why publishers are the original influencers
+ The qualities you need to be a successful leader
Key Takeaways:
[04:27] The rise of digital publishing and its impact on print media
[07:33] Why publishers are the original influencers
[15:58] The benefits and challenges of acquiring independent media companies
[26:54] Jason’s biggest learnings from his background in sales
[30:16] The key qualities of a successful leader
[35:32] Jason’s BBQ sauce side hustle
Resources:
Connect with the Guest:
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - @conormbegley
CreatorIQ LinkedIn - @creatoriq
Follow us on social:
CreatorIQ YouTube - @TribeDynamics
CreatorIQ Instagram - @creatoriq
CreatorIQ TikTok - @creator.iq
CreatorIQ Twitter - @CreatorIQ
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FAQ
How many episodes does Earned: Unlocking the Power of the Creator Economy have?
Earned: Unlocking the Power of the Creator Economy currently has 167 episodes available.
What topics does Earned: Unlocking the Power of the Creator Economy cover?
The podcast is about Entrepreneurship, Podcasts and Business.
What is the most popular episode on Earned: Unlocking the Power of the Creator Economy?
The episode title '11 - Adam Bohbot & David Benayoun, Ana Luisa' is the most popular.
What is the average episode length on Earned: Unlocking the Power of the Creator Economy?
The average episode length on Earned: Unlocking the Power of the Creator Economy is 43 minutes.
How often are episodes of Earned: Unlocking the Power of the Creator Economy released?
Episodes of Earned: Unlocking the Power of the Creator Economy are typically released every 7 days, 15 hours.
When was the first episode of Earned: Unlocking the Power of the Creator Economy?
The first episode of Earned: Unlocking the Power of the Creator Economy was released on Mar 22, 2020.
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