Ear Brain Heart
Mark Steadman
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Top 10 Ear Brain Heart Episodes
Goodpods has curated a list of the 10 best Ear Brain Heart episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ear Brain Heart for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ear Brain Heart episode by adding your comments to the episode page.
How to be happy
Ear Brain Heart
05/28/22 • 42 min
Stephen Dargan can remember being seven, riding his bike in the sun as the seasons changed from spring into summer, and knowing that he was happy. Since then, he’s tried to bottle that feeling and kept being nourished by it.
Stephen works with teams and organisations to help them build happier working environments. He’s the host of the Wow @ Work podcast, that explores the way the world of work is transforming. Stephen has a wealth of knowledge about how humans can be happier, merging joy and purpose to empower us to do our best work and live a fulfilling life.
Links
- Follow Stephen on LinkedIn (but only if you really want to)
- Flow
- Four Thousand Weeks, by Oliver Burkeman
- Humankind : A Hopeful History, by Rutger Bregman
- Psychological safety in teams, from We Not Me
- Implicit Association Test, Harvard University
- World Happiness Report
- 36 Questions – How to Fall in Love
- Learning Happiness with Dr Tal Ben-Shahar
- The 4 day week, with Elena Kerrigan
- Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing, by Bronnie Ware
- The 4 Day Week, by Andrew Barnes
- Default mode network
- Gapminder
- The Happiness Advantage, by Sean Achor
- WakeUp.ie
The busy person’s guide to authentic content marketing
Ear Brain Heart
12/05/22 • 52 min
Everyone’s vying for our attention on LinkedIn. So how can you stand out without simply shouting louder?
For content marketing expert Kate Clarke, the key is writing authentically, as yourself, for exactly the type of person you want to reach. So rather than creating more content or chasing the algorithm, it’s about writing, recording, or live-streaming what occurs to you that can resonate with the people you want to work with.
Key takeaways
- Good writing starts by knowing the audience. Then bring in your values and your story.
- Start your content creation journey with video or a live stream. From that, you can generate a blog post, a podcast episode, and more.
- People buy from people they share values with.
- It’s important to set boundaries when speaking with an authentic voice, so you can let people in... but not too far in.
- Don’t be afraid of repeating yourself.
- Some level of automation or scheduling is necessary to help busy people get their messages out. But remember to ask yourself “is this content valuable?”
- This can also be hugely beneficial if you have a biological cycle that impacts how visible you want to be.
- The best ways to bring people into the “know” stage of “know, like, trust” is to be visible. Buy ads (if that feels relevant), go to networking events, pitch to guest on podcasts, build partnerships.
George Kao’s three-step process for content development
- Start with informal content – something you can record while walking the dog.
- Take that piece and work it into something long-form, like a blog post or YouTube video.
- Combine the pieces that have worked best into a course or a book.
Links
Brand as a force for good
Ear Brain Heart
05/21/22 • 48 min
Brand isn’t about picking a font and a colour. It’s about articulating how your work meets the needs of the people it serves.
Anne Miltenburg pursued her life’s purpose by taking the skills she’d acquired in years working for design agencies, and desalinating that knowledge to people in the developing world. She founded Brand the Change to provide workshops, tools, and training materials to put world-class brand knowledge in the hands of impact entrepreneurs.
Some things to consider
- Knowledge – like a tool – is neutral. It’s how we choose to use it that matters.
- When entering an unfamiliar space, strike partnerships with people who know the space.
- The most interesting people in the world have trouble describing what they do, or why it matters.
- “If the whole world is your ocean, it’s really hard to go fishing, because the fish could be anywhere.”
- Take an interest in people and you’re more likely to have that interest returned.
- Originality is crucial when building a brand.
- You don’t own your social media followings.
Links
- Follow Anne on LinkedIn
- Brand the Change
- Hooked: How to Build Habit-Forming Products, by Nir Eyal
- Shujazz
- Find Your Red Thread, by Tamsen Webster
- We are Podcasters – Podiant’s video manifesto
05/01/22 • 48 min
Marketing can feel opaque and magical – it either works or it doesn’t, and when it doesn’t work, it can be hard to learn from it. But as Mark’s first guest reveals, marketing is much more about doing the work and showing up consistently. But that doesn’t mean you don’t get to enjoy it.
Simon Batchelar is one half of Better Bolder Braver, a community and learning space for coaches who want to feel better about marketing. Simon and Frances of Better Bolder Braver have helped Mark get to grips with his own marketing, and enjoy the process of content creation.
Some things to consider
- There are a million videos and blog posts about your topic, but none of them have your viewpoint and your personality. That matters.
- You need to create the Netflix of You – make your stuff bingeworthy.
- Create content for people to watch, read, listen, and do.
Links
The secret to making big ideas irresistible
Ear Brain Heart
10/02/22 • 43 min
Humans have a hard time understanding that others don’t see the world the way we do. This naive realism causes us to make assumptions that create distance between us and the people we want to serve.
Tamsen Webster is a TEDx speaker, communications expert, and author of the book Find Your Red Thread , which helps people communicate big ideas through cognitive empathy.
Things to consider
- Communication has to be sent and received in order for it to be successful. We tend to spend too much time sending messages, and not focusing on how they’re received.
- Rather than fit our worldview into someone else’s, we need to understand how their worldview informs their decisions.
- As great as our ideas might be, our audiences don’t know that yet. And simply repeating how great it is over and over again isn’t going to convince them.
- Write more pitches in a TL;DR fashion. Make them skimmable.
- Our ideas are almost never for “everyone”, only for those that share the same worldview as us.
- Find the world beliefs that support your success at an endeavour, rather than focusing on the limiting beliefs that hold you back.
Questions to ask to help establish cognitive empathy
- How is our audience thinking about the problem we’re posing?
- How do they see the world?
- What are the beliefs that are leading them to the behaviour, feeling, or action that’s relevant to our message?
Links
- Connect with Tamsen on LinkedIn
- Find Your Red Thread – Tamsen’s book
- How to Bridge a Mental Gap, Tamsen’s talk from TEDx Wilmington Women
How to tell if you’re purpose-washing
Ear Brain Heart
06/12/22 • 45 min
Most of us are to some extent purpose-washing. That’s because it’s tricky in a complex system to make every decision fully inline with our beliefs. Sophie Turton is an expert at helping impact-driven organisations put their words into action.
Sophie co-founded The Joyful, a brand and marketing agency for purpose-driven businesses. Her work involves helping businesses of varying sizes create a net positive impact, and is a champion for individuals’ agency in creating change.
Things to consider
- A lot of businesses are trying to do right, but are are the mercy of external forces.
- What feels in purposeful alignment in one culture may not work at all in another.
- Net positive impact means that even the smallest organisations can have an impact.
- Small to medium sized enterprises make up 99.9% of the UK business population (gov.uk, 2021).
- Human beings need to feel they have a purpose.
- Even those who preach the gospel of good intent still makes mistakes. Pobody’s nerfect, but we can strive for better by owning our mistakes.
- Every time we use our voice or stand up for others, we push larger companies to make better choices.
Links
Networking needs a rebrand
Ear Brain Heart
12/27/22 • 52 min
Networking gets a bad rap, because it’s often poorly facilitated. Creating a space for networking that is both results-driven and human is one of Sara Osterholzer’s superpowers.
Sara is an impact entrepreneur, startup mentor, and Entrepreneur in Residence at the University of Sussex. She’s also the co-founder of the Good Business Club, a community for entrepreneurs who want to align people and planet with profit.
The Good Business framework
These are questions you can ask of your business to help evaluate the positive impact you’re having. For an in-depth look, take the Good Business Quiz.
- What impact are you having on the people who work for you, or in your business?
- Where are your clients in their ethical journey?
- What impact is your supply chain having?
- What is your offering? Is it more sustainable or ethical than the alternative?
- What is the impact you have on a local level, or within your community?
- What is the impact you’re having on the environment?
Some things to consider
- If your business can’t sustain itself, then it can’t have the impact you want.
- Doing good is a long-term aim. If it feels tricky in the short-term but your intentions are good, give yourself a break.
- Networking is a long game.
- A community is not a place (a Slack workspace or an email list or a Facebook group). It’s a collection of people who think differently and want many different things, but are aligned around a common purpose or shared interest.
- Welcoming and onboarding community members individually takes more time, but it’s likely to provide more value to them, and reduce churn.
Links
Putting authenticity at the heart of your creative work
Ear Brain Heart
06/05/22 • 34 min
If what you’re making doesn’t light you up, it’s unlikely to do the same for others. That’s among the tenets that fuel Paul Macauley’s creativity along with his messaging.
Paul is a writer, performer, and creator. He also coaches people who need help in their own creative practices. In his discussion with Mark, he dives into the process behind his own creative output, which puts authenticity at the centre.
Links
- Paul’s website
- Paul’s YouTube channel
- Connect with Paul on LinkedIn
- Explaining the Pandemic to My Past Self, Julie Nolke
- Paul’s video on imposter syndrome
- Paul’s video on productivity (the one that make Mark lol)
Ethical marketing and your bottom-line
Ear Brain Heart
12/19/22 • 40 min
It’s easier to market ethically when starting a business from scratch, but any business new or old can put ethics at the heart of what they do. That’s one of the key findings Chris and Jen discovered when they started helping businesses with ethical marketing.
Chris Thornhill and Jen Bayford formed Growth Animals to help business grow their bottom-line and their impact. But ethics isn’t something that can be added in later – it relies on a company culture that’s far easier to instil at the beginning than to change later.
That doesn’t mean that legacy businesses can’t take a new ethical stance, but they often face challenges around authenticity, and avoiding “greenhushing” (or the perception that a company might be greenwashing).
Some things to consider
- When considering social media channels, think about the value you can offer, not just the size of the megaphone.
- Do your values run the grain of your company, or are they just lacquered on?
- If the Internet were a country, it would be the seventh largest polluter in the world.
- Organisations should look at the good they’re already doing – or want to do – in practical terms, before seeking accreditation.
- Too much artificial scarcity erodes trust with the customer.
- Don’t wait until you’re squeaky-clean to start a campaign with ethics in mind.
Links
Being inconvenient without apology
Ear Brain Heart
06/25/22 • 35 min
On average, being disabled costs over £500 a month more than not. Couple that with wrinkles in Britain’s benefit scheme that means disabled people don’t have true marriage equality, and you begin to realise how much work there still is to do to build a fairer society.
Rachael Mole’s mission is to help disabled people enter and remain in the workforce. Through her organisation, SIC, Rachael and her team are bridging the gap of ignorance, and helping people living with impairments and chronic illnesses to thrive.
As well as costing more, being disabled can impact your dignity. Mark shares a story of his application under the Conservative government’s Personal. Independent Payment (PIP) scheme, which is the last millimetre at the tip of the iceberg for what many disabled people face. That’s aside from being told we’re cheating the system.
Some of the questions Rachael had to ask herself as a young woman entering the workforce:
- Can I talk to employers about my disability?
- Can I ask for reasonable adjustments?
- How much help can I ask for until I become a burden?
- Once I’m a burden, are they going to want me?
Things to consider
- Diversity of thought is essential to teams. That means it’s essential to hire people from different backgrounds.
- Gen Zers are seeking to put their money behind organisations with ethics, sustainability, and inclusion in mind.
- The term “purple washing” that Mark brings up relates specifically to the performative co-opting of feminist messaging.
- disabled people don’t exist to provide inspiration.
Links
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FAQ
How many episodes does Ear Brain Heart have?
Ear Brain Heart currently has 32 episodes available.
What topics does Ear Brain Heart cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Ear Brain Heart?
The episode title 'Embracing neurodivergence is good business' is the most popular.
What is the average episode length on Ear Brain Heart?
The average episode length on Ear Brain Heart is 44 minutes.
When was the first episode of Ear Brain Heart?
The first episode of Ear Brain Heart was released on Mar 31, 2022.
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