DXTalk x Tomas Antvorskov Krag, NoA Ignite

10/15/23 • 48 min

DXTalk: Navigating the Digital Experience Industry

Listen to this episode of DXTalk and hear what tendencies and experiences in the Digital Experience Industry led Tomas Antvorskov Krag, CTO at NoA Ignite, to work fully with composable and headless designs today.

Tomas describes the evolvement from the editor-friendly functionality-rich monolithic systems to the disadvantages of rendering all this information, splitting up platforms into less editor-friendly but fast, composable systems, to the Jamstack, headless revolution, and the introduction of all the new players that combine good developer, editor, user, and customer experience.

We talk about composable e-commerce and its different approaches - do you build your e-commerce platform from multiple sources, e-commerce without content, or model your product data into your CMS? Tomas lets us in on how they build e-commerce architectures at NoA Ignite and emphasizes how to deal with many data types. He shares his thoughts on future e-commerce and highlights some of the best e-commerce vendors right now.

Tomas shares with us the advantages of composable architecture from a business point of view and how the employee/editor experience benefits from a composable approach, not just the user experience.

Tomas shares with us the advantages of composable architecture from a business point of view and how the employee/editor experience benefits from a composable approach, not just the user experience.

Previous Episode

DXTalk x Bart Omlo, Conscia

In this first episode, of DXTalk, we are thrilled to have Bart Omlo, Global Head of Sales at Conscia, as our guest.

Bart introduces us to the evolvment of the industry, from the early ages of the web, the rise of the CMS, the different shifts in the market from Cloud, to headless, to new players like Conscia, and how these shifts started out addressing developers and technical people but flowed into requirements from the business, editors, and marketers.

In this episode you will also learn what trends Bart believes are still to be the next big thing in this industry. We talk about how to make things simpler in a complex industry with different needs, and how this also led to the birth of Kontent.ai.

We talk MACH, MACH-alliance, open-source, communities - organized or not - and open standards for the industry.

Bart elaborates more on Digital Experience Orchestration in general, Conscia, and what needs these products help within a composable setup, and we touch upon the different categories, abbreviations, and positioning within the digital experience industry.

Next Episode

DXTalk x Per Ploug, Docker

In the fourth episode of DXTalk: Navigating the Digital Experience Industry, we’re thrilled to host Per Ploug, the Director of Developer Relations, at Docker. With a resume spanning both startups to the big leagues, Per brings a wealth of open-source wisdom to the table.

We kick off the episode by exploring strategies to effectively manage the open-source jungle on a grand scale and still gain value.

Our conversation extends beyond Docker as we draw comparisons between various open-source champions and the formidable MACH architecture. We challenge the prevalent “either-or” mindset in the industry, contemplating the optimal focus when deciding between handling aspects in-house or leveraging vendor expertise.

The episode unfolds some of the intriguing histories and origins of open source, spotlighting Umbraco’s ascent to become an open-source powerhouse.

We explore the tangible benefits that companies reap from active participation in open source, emphasizing its role as a common good! Additionally, we discuss how companies can help evolve open source to superior software by encouraging employees to contribute to open source projects in their work time and support a diverse and cultural open source community.

Join us as we navigate the landscape of open source, gaining insights into its evolution, impact, and the strategic decisions that drive success in the digital experience industry.