
Chapter 3 | Sustainability
12/06/23 • 89 min
Chapter three is our first attempt at an unprecedented voyage - not to distant shores or foreign land, but into the depths of a concept - sustainability through the lens of action sports. We set out on a two-and-a-half-month expedition, navigating through the intricacies of sustainability within an industry that struggles with its own contradictory ideals. The result; a strikingly transparent snapshot of the industry's approach to environmental responsibility, a revelation that's both thought-provoking and deeply impactful.
Ride along as host and writer Sunny Fassler guides us through the rich tapestry of narratives and insights featuring industry trailblazers like Tom Kay of Finisterre, Billabong Europe CEO Simon Charlesworth, Patagonia's Gabe Davies, and industry strategist Adam Hall.
We delve into the paradoxes and challenges of eco-friendly initiatives, exploring how major brands like Billabong and Patagonia take on the delicate dance between sustainability, quality, and market demands. We also learn how Radio 4's shipping forecast was the catalyst for one of the world's most innovative outdoor apparel brands today. The following 90 minutes uncover the complexities of materials like natural rubber and the complicated realities behind greenwashing, offering an honest look at an industry at a crossroads.
More of Duct Tape Theory
- www.ducttapetheory.com
- Instagram: @ducttapetheory
Chapter three is our first attempt at an unprecedented voyage - not to distant shores or foreign land, but into the depths of a concept - sustainability through the lens of action sports. We set out on a two-and-a-half-month expedition, navigating through the intricacies of sustainability within an industry that struggles with its own contradictory ideals. The result; a strikingly transparent snapshot of the industry's approach to environmental responsibility, a revelation that's both thought-provoking and deeply impactful.
Ride along as host and writer Sunny Fassler guides us through the rich tapestry of narratives and insights featuring industry trailblazers like Tom Kay of Finisterre, Billabong Europe CEO Simon Charlesworth, Patagonia's Gabe Davies, and industry strategist Adam Hall.
We delve into the paradoxes and challenges of eco-friendly initiatives, exploring how major brands like Billabong and Patagonia take on the delicate dance between sustainability, quality, and market demands. We also learn how Radio 4's shipping forecast was the catalyst for one of the world's most innovative outdoor apparel brands today. The following 90 minutes uncover the complexities of materials like natural rubber and the complicated realities behind greenwashing, offering an honest look at an industry at a crossroads.
More of Duct Tape Theory
- www.ducttapetheory.com
- Instagram: @ducttapetheory
Previous Episode

Chapter 2 | Mozambique - the land of good people
In this chapter, we journey across borders, time, and culture as we head from South East Asia to South East Africa. Mozambique, a nation shaped by the ebb and flow of its tumultuous history, yet glowing with an enduring determination.
A land touched by the footsteps of ancient civilizations and the sails of Vasco da Gama, bearing stories of resilience, hope, and the undeniable might of the human spirit. A landscape painted with the diverse tongues of its people, from the official Portuguese strains to the intricate web of over 40 indigenous languages, creating a beautiful, nonetheless complex, cultural fabric.
Join host and creator Sunny Fassler as he peels back the layers on Mozambique's intricate tapestry of culture, people, places, and stories with the help of four friends who call the nation separated by the Zambezi river home.
Min Sung Cho, or "Mini," is the pride of Mozambique's surf culture; his good pal Pedro Perino, a race car driver who went from racing in parking lots to the European Le Mans Racing Series, is made from the same cloth. And then there are people like Nobina Morimoto, a Japanese national who made Mozambique her home in 2010, working alongside Mini Cho as the administrator of Tofo Surf Club, an offshoot of South Africa's Surfers, not Street Children, a world-renowned organization that empowers street children and children at risk.
310 miles or roughly 500 kilometers south of Tofo Surf Club in Maputo, an unfolding narrative has begun to cement its place. A far cry from the sea's embrace, the city's asphalt has birthed its own form of rebellion.
Martin Louzecky rallied an international crew of skaters and volunteers, leading the establishment of two major skate parks in the capital. Beyond just venues for skating, these parks serve as communal hubs, places of shared determination and unity, instilling pride in the city's youth and giving them a tangible representation of collaboration and ambition.
Listen in as we bridge the gap between the past and the present, the only way we know how; through the lens of action sports.
More of Duct Tape Theory
- www.ducttapetheory.com
- Instagram: @ducttapetheory
Next Episode

Chapter 4 | Morocco - the Taghazout edition
Chapter 4 takes us to Taghazout, Morocco, where ancient tradition collides with a thriving surf scene. We trace the evolution of this former fishing village through the eyes of those who shaped it, starting with Saad El Kilani, who first rode Anchor Point, the fabled righthander surfers from all over the world pilgrim to.
As we dig deeper into Taghazout's story, we ride shotgun with Othmane Choufani, the town's export to the global big wave scene. Through his eyes, we witness the transformation of his hometown and the complex emotions that come with such rapid change.
Ramzi Boukhiam's story unfolds next, chronicling his rollercoaster journey to the Championship Tour. His decade-long struggle not only showcases his individual determination but also embodies the resilient spirit of Moroccan surfers as a whole.
And finally, we meet Mariam El Gordon, five-time national champion, who opens up about navigating the complexities of being an Amazigh woman, a Muslim, and a surfer in modern Morocco. Her story beautifully illustrates the delicate balance between honoring tradition and embracing progress that defines contemporary Moroccan surf culture.
More of Duct Tape Theory
- www.ducttapetheory.com
- Instagram: @ducttapetheory
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