Ep 15: The Future of Wine is in the Box: Amy Troutmiller on Unlocking 417% Growth

10/23/24 • 53 min

Amy Troutmiller, the CEO of Really Good Boxed Wine, has reinvented boxed wine in the US market — and achieved a whopping 417% growth by focusing on quality, value, and consumer demand for moderation.

Amy explains how she and co-founder Jake Whitman created a premium boxed wine brand and tapped into consumer desires for convenience and value, especially among older demographics.

Contrary to expectations, the core consumer base for Really Good Boxed Wine is over 55, demonstrating the demand for premium options in this demographic.

The brand's success is largely driven by word-of-mouth marketing, highlighting the power of customer satisfaction and organic reach.
Consumer feedback emphasises the convenience and value of boxed wine, particularly for moderation and reducing waste.
People like the way they can have a single glass and then come back for more the next day — no wasting whole bottles!
Strategic partnerships are everything. Without them, Really Good Boxed Wine wouldn’t have overcome the production challenges.
Despite industry resistance, consumer demand for premium boxed wine is strong — there is significant growth potential in the category.
The lesson is that to find success in wine, offer consumers good quality wine in a format that embraces moderation.

Listeners in the USA! If you want to try Really Good Boxed Wine for yourself, use the code DRINKSINSIDER and get 15% off.
https://reallygoodboxedwine.com

Amy explains how she and co-founder Jake Whitman created a premium boxed wine brand and tapped into consumer desires for convenience and value, especially among older demographics.

Contrary to expectations, the core consumer base for Really Good Boxed Wine is over 55, demonstrating the demand for premium options in this demographic.

The brand's success is largely driven by word-of-mouth marketing, highlighting the power of customer satisfaction and organic reach.
Consumer feedback emphasises the convenience and value of boxed wine, particularly for moderation and reducing waste.
People like the way they can have a single glass and then come back for more the next day — no wasting whole bottles!
Strategic partnerships are everything. Without them, Really Good Boxed Wine wouldn’t have overcome the production challenges.
Despite industry resistance, consumer demand for premium boxed wine is strong — there is significant growth potential in the category.
The lesson is that to find success in wine, offer consumers good quality wine in a format that embraces moderation.

Listeners in the USA! If you want to try Really Good Boxed Wine for yourself, use the code DRINKSINSIDER and get 15% off.
https://reallygoodboxedwine.com

Previous Episode

Ep 14: Conquering the US Market: How Lisa King's AF Drinks Scored Shelf Space in Sprouts, Target, and Walmart

How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done it. A serial entrepreneur from New Zealand, King's first venture, Eat My Lunch, tackled the issue of child poverty in New Zealand with a buy-one-give-one model that provided thousands of free lunches to Kiwi kids. Her current venture, AF Drinks, is a non-alcoholic beverage company that is rapidly gaining traction in the US and Australia.

In this episode she talks about how she formulated a non-alc cocktail that experienced tasters identified as alcoholic, from how she assembled the right team and how she unlocked funding, to how she landed on retail shelves throughout the USA.

The episode covers:

Identifying market opportunities
Building a strong brand identity
Adapting to consumer feedback
The power of storytelling
Expanding into international markets
Overcoming funding challenges
Building a strong team

And even how meeting Barack Obama is like meeting Santa.

Next Episode

Ep 16: Adam Kost on How to Create a Distinct and Scalable Beverage Brand

What does it take to be successful in the beverage business? According to industry veteran Adam Kost, nerves of steel help. Kost, who co-founded the successful Dirty Shirley RTD, discusses his career trajectory, starting from running nightclubs in Las Vegas to marketing global brands like Heineken and Jameson. He talks about what he learned from working with major companies and how he applied those insights into creating his own start-up. He also talks about money, mission and avoiding the sunk cost fallacy trap.