How to Make Your Sales Approach Sing and Dance Its Way to Success.

09/25/23 • 26 min

Drink Coffee, Make Friends (That's What Salespeople Do)

In the world of professional selling, the saying "You only get one opportunity to make a first impression" holds true. Within seconds, people form their initial judgments about you, which can significantly influence their decisions. I cannot tell you the number of times I wished I had a redo, an opportunity to start over on the conversation. Things I did not know to do, questions that I did not know to ask, and times that I misread the prospect. I learned a great deal during my first sales job where all I did was cold call in person.

During this episode, we hope to share the lessons I learned the hard way and give you the advantage of having a plan for a successful sales conversation.

The Approach: The crucial phase at the beginning of a sales conversation is known as the approach, as it sets the tone for the entire interaction. To ensure a successful first impression, it is essential to have a well-thought-out plan of action. Let's break down the approach into three key components: the greeting, building rapport, and transitioning into business. It's important to note that the approach is not the time to push for a sale; instead, it is an opportunity to establish a solid business relationship.

During this episode, we hope to share the lessons I learned the hard way and give you the advantage of having a plan for a successful sales conversation.

Previous Episode

Breaking Down Barriers: How to Overcome Communication Obstacles and Connect with Your Customers

When it comes to communication, it involves more than just delivering a message. It encompasses a multitude of elements that must be considered when crafting your message. A fundamental principle of communication is that the sender holds the responsibility for ensuring the message is understood by the receiver. If this is true, then why don’t people understand what you tell them? In this episode, we will delve into the vital skill of adapting your communication style to suit different personalities and individual communication preferences. You will learn how to harness the influence of body language and nonverbal cues to build strong rapport and establish trust with your prospects. Furthermore, we will explore various communication formats and the potential obstacles that can impede understanding, often referred to as "noise." By acknowledging and addressing these barriers, you can ensure clear and effective communication.

Next Episode

Making Friends and Influencing Clients: The Networking Advantage

At first glance, networking may seem intimidating. However, when approached correctly, it becomes an incredibly powerful tool for achieving success in both your personal and professional life. Networking allows you to make positive connections and build strong relationships that can lead to valuable opportunities.

The key to successful networking lies in creating and cultivating relationships with other professionals. This allows you to build a powerful reputation, establish credibility, and increase the likelihood of being offered the opportunities you seek.

In today's fast-paced business world, it is easy to forget the power of face-to-face interaction amidst technology and automation. However, the truth remains that people do business with people they know, like, and trust. Building and nurturing relationships is crucial for success, regardless of whether you are an entrepreneur, executive, or aspiring professional. So, as we chat during this episode, remember that networking goes beyond exchanging business cards or adding contacts on social media. It is about creating genuine connections and fostering a supportive community that can assist you on your journey. Ultimately, the human-to-human interactions make all the difference in business and life.

This episode aims to help you develop your networking skills, enabling you to make the most of your professional relationships. We will cover everything from understanding the basics of networking to harnessing the power of social media and personal branding. Additionally, we will delve into the importance of goal setting and the benefits of utilizing networking platforms like LinkedIn.

By the end of this episode, you will have a solid understanding of networking fundamentals and how to leverage them to your advantage. You will be able to create and nurture relationships with other professionals that will propel you towards achieving your goals.