Episode 15: The relationship between PR and journalism and the changing media landscape, with Neil Henderson
05/07/21 • 30 min
In this episode of the podcast, I talk with Neil Henderson, a corporate communications director, whose earlier career was in broadcast journalism for the major TV networks.
We discuss:
⭐️ The assumptions journalists make about PRs and vice versa
⭐️ Is there such a thing as bad publicity? (See the European Super League fiasco)
⭐️ How PRs can keep up with the changing media landscape
⭐️ Why you should always check if the talent you’ve booked has vertigo.
You can find me here:
Website
LinkedIn
All resources
In this episode of the podcast, I talk with Neil Henderson, a corporate communications director, whose earlier career was in broadcast journalism for the major TV networks.
We discuss:
⭐️ The assumptions journalists make about PRs and vice versa
⭐️ Is there such a thing as bad publicity? (See the European Super League fiasco)
⭐️ How PRs can keep up with the changing media landscape
⭐️ Why you should always check if the talent you’ve booked has vertigo.
You can find me here:
Website
LinkedIn
All resources
Previous Episode
Episode 14: How to run an international, virtual PR agency without burning out, with George Blizzard
In this episode of the podcast, I talk with George Blizzard, co-founder of The PR Network, about the benefits and challenges of flexible working in all its forms.
We discuss:
⭐️ How to make job-sharing work for the benefit of all involved
⭐️ How to build a strong company culture with a team you have never met
⭐️ What big corporates could learn from more agile, flexible organisations
⭐️ What pitching has to do with breastfeeding.
You can find me here:
Website
LinkedIn
All resources
Next Episode
Episode 16: Working on innovation projects that can change the world, with Vicki DeBlasi
In this episode of the podcast, I talk with Vicki DeBlasi, who specialises in PR and marketing for innovation and technology projects. We’re talking about the unique challenge of working on projects that have the potential to change the way we live and work.
We discuss:
⭐️ The role of psychology in communications and marketing
⭐️ 5G, conspiracy theories and how to stop the spread of misinformation
⭐️ What happens when innovation teams are homogenous and why diversity is fundamental to a project’s success
⭐️ Tinder for cows!
You can find me here:
Website
LinkedIn
All resources
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