Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Don't Kill the Messenger with Movie Research Expert Kevin Goetz11/15/23 • 50 min
Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry Press
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:
11/15/23 • 50 min
Don't Kill the Messenger with Movie Research Expert Kevin Goetz - Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Transcript
Podcast: Don't Kill the Messenger with Movie Research Expert Kevin Goetz
Guest: Entertainment Marketing Veteran & Former CBS Films Chief Terry Press
Interview Transcript:
Announcer (00:02):
There's a little-known part of Hollywood that most people are not aware of known as the audien
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