48- Rita Gunther McGrath - The end of competitive advantag

03/24/20 • 66 min

Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.

She wrote Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community.

In this podcast we talked about:

how and why we should prototype with numbers,
why the era of sustainable competitive advantage is over,
and how designers can explain “inflection points” to business leaders.

She wrote Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community.

In this podcast we talked about:

how and why we should prototype with numbers,
why the era of sustainable competitive advantage is over,
and how designers can explain “inflection points” to business leaders.

Previous Episode

47- Andy Budd - The current state of design leadership

UX Designer and CEO of Clearleft, Andy Budd curates the Leading Design and UX London conferences and helped set-up The Brighton Digital Festival. Andy is a regular speaker at international conferences like SXSW, An Event Apart and The Next Web.

In this episode, we spoke about:

the biggest learnings from the last Leading Design conference,
why and how designers should say no to their managers,
and the current state of design education.

Next Episode

49- How one fine-dining restaurant thrives during the COVID lockdown

In the new Business Design Jam, Alen and Franz, discuss the latest business design stories:

how a Michelin 3-star restaurant is not only surviving but even thriving during the coronavirus lockdown,
how Universal Studios pioneered a new way to premier movies,
and how Airbnb forgot that it is servicing two groups of customers.

www.beyondusers.com/podcast