46- Maija Itkonen - A purpose-driven startup is changing our perception of meat
02/25/20 • 62 min
Maija Itkonen is an industrial designer, successful entrepreneur, innovator, and brand lover. In 2015 she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership.
With Maija, we talked about:
- her rocky path from a design school to starting companies,
- how and why Gold&Green became a nation-wide sensation in Finland,
- and what it means to start and run a purpose-driven startup.
www.d.mba
Maija Itkonen is an industrial designer, successful entrepreneur, innovator, and brand lover. In 2015 she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership.
With Maija, we talked about:
- her rocky path from a design school to starting companies,
- how and why Gold&Green became a nation-wide sensation in Finland,
- and what it means to start and run a purpose-driven startup.
www.d.mba
Previous Episode
45- Eric Quint @3M - The role of a Chief Design Officer in a large company
Eric Quint is Vice President, Chief Brand and Design Officer at 3M, a Fortune 500 company with over $30B in revenue and over 90.000 employees. An industrial designer by training, Eric joined 3M in 2013 to “design the design function” in the company. He grew the design team substantially, built revolutionary 3M Design Center (an incubator for Collaborative Creativity), and helped build the brand platform that catapulted 3M’s brand value among the world’s top 100 brands.
In this episode, we talked about:
- why designers should stop measuring the value of design (and how we can show our worth),
- what it takes to become a Chief Designer Officer (and what does one do as a CDO),
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47- Andy Budd - The current state of design leadership
UX Designer and CEO of Clearleft, Andy Budd curates the Leading Design and UX London conferences and helped set-up The Brighton Digital Festival. Andy is a regular speaker at international conferences like SXSW, An Event Apart and The Next Web.
In this episode, we spoke about:
- the biggest learnings from the last Leading Design conference,
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