34- Why you shouldn't always listen to customers

07/30/19 • 11 min

Customer is king. Especially to designers. We would do everything for them. We fight for what they want and need. But is that always a good idea?

I would argue that it is sometimes self-destructive. That it is against what customers actually want.

Find out more in this mini MBA episode in which we discuss the fundamentals of a business strategy

www.d.mba

Customer is king. Especially to designers. We would do everything for them. We fight for what they want and need. But is that always a good idea?

I would argue that it is sometimes self-destructive. That it is against what customers actually want.

Find out more in this mini MBA episode in which we discuss the fundamentals of a business strategy

www.d.mba

Previous Episode

33- Six Business Design Mindsets

This week, I published the Business Design Guide, which introduces business design as a design discipline. In this episode, I present the outline of the guide and share a few stories from my career that led me to write this guide.

I took one topic from the guide and presented it in more detail. What most budding business designers overlook is the importance of a design mindset. So, I share six mindsets that make a business designer, business designer.

https://www.beyondusers.com/guides/what-is-business-design-guide

Next Episode

35- How product strategies affect design work?

Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be successful.

Now, imagine working on the iPhone in 2019. Now, the level of design work is completely different, for sure.

Each product has its lifecycle and its strategic position in the company. If we learn what type of product we work on, we will know where design has the most value.

In this mini MBA episode, I talked about: