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Divided by Brand

Divided by Brand

Daniel Ocock

Each episode dives into the heart of entrepreneurship, branding, and the transformative journeys of business owners. Each episode is a vibrant mix of stories, strategies, and the occasional 'Lightning Challenge', offering insights and entertainment alike. Join us as we explore the pivots, challenges, and triumphs that define the entrepreneurial spirit and branding. Whether you're launching a startup or scaling your business, there's something here to inspire and ignite. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.
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Top 10 Divided by Brand Episodes

Goodpods has curated a list of the 10 best Divided by Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Divided by Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Divided by Brand episode by adding your comments to the episode page.

Divided by Brand - Can branding help to reduce climate change?
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05/13/20 • 51 min

In the Divided by Brand spotlight on this episode is self described "reluctant environmentalist" Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto to live by - "A better world, by design" - he tries to get closer to that goal each day by using creativity and design thinking for good as much as possible.

Will is also the founder of sustainable agencies an initiative which is leading the charge against climate breakdown; bringing the digital community together to reduce our environmental impact and use our skills to inspire change and confront the challenges facing our planet.

Will explains more about his sold out Leeds Digital festival webinar titled "Can Digital Agencies Save The Planet”? Visit their website

Will chooses 'The Real Junk Food Project' as his boldest brand on this episode. Find out more about that here.

Another shout out to an amazing coach and best selling author Matt Essam

Will also mentions a few good reads:

Start with Why? By Simon Sinek

Key Person of Influence - Daniel Priestly

Ikigai

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Divided by Brand - Achieve wellbeing and wealth through your brand
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10/07/20 • 60 min

Take your BrandscapeTM Strength Test

Spotlight guest

On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can you have balance within your life whilst striving for success? Rebecca has a drive and passion second to none and strategically her brand vision is incredibly important for her business. If you don’t have your own branding ‘why’ then you need to stop what you're doing and listen to this episode.

Rebecca's Bio:

Rebecca is a serial entrepreneur and go-getter who truly believes anything is possible and anyone can achieve anything. Rebecca is on a journey to help 2 million women around the globe, who are ready to step into their greatness.

As a mother of 3, she understand the pressures of motherhood whilst building multiple businesses and wants to highlight that any woman can have it all. It’s about working smarter not harder and having the right mind-set as this is one of the main ingredients to success.

Over a decade in business Rebecca understands how to create Authentic and no BS business strategies for the Female Entrepreneur to ensure they hit 6 Figures.

Connect with Rebecca

Website https://rebeccacrossltd.com/

LinkedIn https://www.linkedin.com/in/rebecca-cross-steppingintogreatness/

Instagram https://www.instagram.com/rebeccaanncross

Facebook https://www.facebook.com/Rebeccaanncross/

Boldest Brand

Zachary Dixon https://www.linkedin.com/in/zachary-dixon-0201619a

https://www.infinite-coaching.com.au/fix-this-sh-t-challenge

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Uncover your BrandscapeTM Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.

Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's.

Connect with Kyle

Business website

Kyles podcast

Boldest Brand

Clubhouse

Mentions

Media Kit

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Spotlight guest

On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way round very organically but with some great results. I also asked him how he approaches working with illustrators on some of his comics.

Russells Bio:

Russell Nohelty is a USA TODAY bestselling author of science fiction and fantasy books that are both entertaining and thought-provoking. He fills his books with action, adventure, mystery, and thrills. Russell was born in northern New Jersey, grew up in Northern Virginia, went to college in Maryland, and now lives in Los Angeles with his wife and dogs, which he loves. He's been writing as long as he can remember and hopes to do so far into the future. When he's not writing, he's usually reading or watching movies. For more information, you can follow him below:

Connect with Russell

Facebook

https://www.facebook.com/russellnohelty

Instagram

https://instagram.com/russellnohelty

BOOKBUB

https://www.bookbub.com/profile/russell-nohelty

Personal websites

https://www.russellnohelty.com/

https://thecompletecreative.com/

https://www.wannabepress.com/

Boldest Brand

Seth Godin - https://www.sethgodin.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Divided by Brand - Which simple branding items help grow a business?
play

08/05/20 • 62 min

Spotlight guest

On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul really is a fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of his time helping other business achieve the same success he has. We talk about how some basic brand principles helped him grow one of his first businesses by over four times its original value. Paul’s background was originally in finance and this proved gave Paul not only the mindset he needed but also a superb mind for leadership and helping others.

Pauls Bio:

Hey! I'm Paul Maskill, small business owner & advocate. I help AMBITIOUS business owners AUTOMATE their business so they can finally leverage their business to build a life that they love. Having owned and run four companies, Paul successfully sold his last company, he's well aware of the obstacles that small business owners face as they start to grow and they don’t know what their next move should be.

Connect with Paul

Pauls LinkedIn https://www.linkedin.com/in/paulmaskill/

Pauls website https://www.paulmaskill.com/

Boldest Brand

Mike Michalowicz https://mikemichalowicz.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Spotlight guest

On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. We also chat about why Natalie is currently in the middle of rebranding her own business and what made her decide to start the process of shifting to a more personal brand approach.

Natalie's Bio:

Natalie Klun helps purpose driven service providers be magnetic online by virtually networking to grow an engaged network with loyal clients and raving fans. She is the creator of Magnetic Online Networking, author of Taking the Sell out of Sales and the host of the Be Virtual Together video series helping other’s use virtual tools to take action today and create possibility for tomorrow. She’s also a very very proud Dog Mom to Manee

Connect with Natalie

Natalie's Linkedin

YouTube channel

Natalie's Facebook

Natalie's Instagram

Boldest Brand

Marie Forleo

Marie’s Amazon book page

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Divided by Brand - An eclectic background is your brand advantage
play

07/08/20 • 58 min

Spotlight guest

On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it's so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is also a Curious World Traveler, an Adventurous Foodie, and Global Nomad who met his beautiful wife while working in Da Nang, Vietnam. He is also a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.

Boldest Brand

Creighton's boldest brand is ‘You’.

Mentioned

Brand value adding focus points

Read about Creighton’s own business here

Simon Sinek TED talk, How great leaders inspire action

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Divided by Brand - Developing a brand mentality not a lifestyle
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09/03/20 • 65 min

Spotlight Guest

On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mindset for the business. Plus how does his brand attract what you’d consider complete contrasting avatars?

Ricardo's Bio:

I'm a serial entrepreneur with an educational background in Finance. I've acquired knowledge in different fields from my business ventures in the influencer, fashion, and tattoo industries and a non-profit foundation for suicide prevention.

Connect with Ricardo

LinkedIn

Websites

https://fukitt.com/

https://paidexposure.com

Boldest Brand

Red Bull - https://www.redbull.com/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of each episode plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Divided by Brand - Building a business legacy and a brand to be proud of
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10/26/20 • 62 min

Take your BrandscapeTM Strength Test

Spotlight guest

A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes to get to.

Lafayette's Bio:

Lafayette has a strong record of developing and implementing innovative brand positioning strategies across multiple product categories that result in long-term brand equity maximisation.

A proven ability to manage product development/production processes from concept through finished product, with close attention to budgets, time frames, Graphic Design, Brand Marketing, quality and product specs.

After attending Morehouse college, Lafayette started his career as a marketing assistant for Tampa Bay Lightning and help manage partnerships for the club. In 2018, he founded sports tech company Evolve Sports which is currently backed by the Adidas family and international investors.

Connect with Lafayette

Evolve Sports website https://www.evolvesportsinc.com/

LinkedIn https://www.linkedin.com/in/rebecca-cross-steppingintogreatness/

Evolve App https://play.google.com/store/apps/details?id=www.evolvebasketballapp.com&hl=en_GB

Twitter @laf_julius

Boldest Brand

https://crypto.com/en/index.html

Mentions

https://valor.vc/

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

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Featured on this episode

I want to deliver five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.

If you haven't already listened to episode one of this mini series you can check it out here.

Key takeaways;

  • What is brand strategy?
  • How can I develop a solid brand strategy?
  • What are the core elements of brand strategy?

To uncover what you need as part of your own successful brand strategy, then the first step is to take part or run through yourself one of my brand strategy workshops now available as an online course.

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

bookmark
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share episode

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FAQ

How many episodes does Divided by Brand have?

Divided by Brand currently has 42 episodes available.

What topics does Divided by Brand cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Divided by Brand?

The episode title 'Branding a business after having 4 kids' is the most popular.

What is the average episode length on Divided by Brand?

The average episode length on Divided by Brand is 54 minutes.

How often are episodes of Divided by Brand released?

Episodes of Divided by Brand are typically released every 12 days, 20 hours.

When was the first episode of Divided by Brand?

The first episode of Divided by Brand was released on Apr 11, 2020.

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