Ditching Hourly

Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn.

Sam’s Links:

• LinkedIn: https://www.linkedin.com/in/sam-browne/
• Gumroad: https://sambrowne.gumroad.com/

Takeaways

• Know what you want to be known for on LinkedIn and focus on educational content to build authority.
• Map out a series of questions to answer in your content and use case studies and testimonials to showcase the value of your work.
• Engage with comments on your own posts and on other people’s posts to build relationships and expand your network.
• Frequency of posting is flexible, but consistency is key. Replying to comments on LinkedIn posts is important, especially for thoughtful and insightful comments.
• Engaging with other creators’ posts can help expand your reach and build relationships.
• Using carousels and images in posts can increase visibility and engagement.
• Avoid including links in posts to maximize reach, but consider using them in comments to drive traffic and build relationships.
• Engaging with comments can lead to valuable insights and growth opportunities.

Sound Bites

• “Pick the thing that is going to be the most effective for you to monetize.”
• “Case studies are a great way to show the value of working with you.”
• “Post with whatever frequency is comfortable for you, ideally no less than once a week.”
• “I always try and repay people who take the time to comment on my posts.”
• “You don’t need that many people who are showing up and enjoying your posts every time you post to create real momentum on LinkedIn.”
• “A post can take on a new life like six hours later, eight, eight, 10 hours later.”

Chapters

• 00:00 Introduction and Background
• 07:29 Setting Up Your Profile for Success
• 24:00 Showcasing the Value of Your Work
• 28:13 Engaging with Comments and Frequency of Posting
• 30:34 Engaging with Other Creators’ Posts for Reach and Relationships
• 36:28 Using Carousels and Images to Increase Visibility
• 45:29 Maximizing Reach by Avoiding Links in Posts
• 48:34 Driving Engagement and Building Relationships through Comments

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Carl Richards of Behavior Gap joins me to talk about why it makes sense for him to sell his new book for $10,000.

Talking Points

• The paradox of working in public every day
• The terror of going from 0 to 1
• Using permission-less projects to get going
• The importance of noticing “tailwind”
• Turning flaws into features
• Using impostor syndrome as a compass
• Reacting to negative feedback about pricing
• How to decide whether to start a podcast

Carl’s Bio

Carl Richards is a Certified Financial PlannerTM and creator of the Sketch Guy column, appearing weekly in The New York Times since 2010.

Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.

Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches also serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin).

His sketches have appeared in a solo show at the Kimball Art Center in Park City, Utah as well as other showings at Parsons School of Design in New York City, The Schulz Museum in Santa Rosa, California, and an exhibit at the Mansion House in London.

His commissioned work is on display in businesses and educational institutions across the globe.

Find Carl online here:

• https://behaviorgap.com
• https://behaviorgap.com/radio/
• https://www.linkedin.com/in/thinkingcarl
• https://twitter.com/behaviorgap

----

What if your ideal buyers looked forward to getting an email from you. every. single. day?

That’d be pretty sweet, right? But how would you get started...

Email365 will show you the way.

Sign up to get notified about the next session before "life happens" and you forget:

KEEP ME IN THE LOOP »

I hope to see you in the next session of Email365!