Disruptor​Digest.com

Prompt Protocol for Disruptors: disruptordigest.com
Youtube: youtu.be/kmnlqagutQo
Want to collaborate with us? artisan.marketing
Chat & play with episode on AssemblyAI here.
AssemblyAI is an API-focused firm providing efficient and affordable audio-to-text service for developers. It offers a user-friendly and precise audio-to-text model and a chat GPT-like interface, generating actionable insights from an audio file. The system enables customization of prompts to derive desired results, making it ideal for competitive analysis, sales scripts, and more. It integrates easily with CRM software like HubSpot, offering instant feedback useful in sales coaching.
Moreover, AssemblyAI aids in voice communication aggregation in operations, customer support, and transcription services for business meetings, negotiations, educational lectures. For content producers, it spins various content types from the same source, while also serving as a research tool, customer support analysis tool, and helps in sales.
0:00:00 Why Deep Dive?
0:01:00 AssemblyAI: An API-first Company
0:02:21 APIs Simplified
0:02:47 Avoiding Early Optimization
0:03:45 Ready-to-use Tools: AssemblyAI & MidJourney
0:04:11 Beat the Time Bottleneck: The Fast Lane
0:05:24 No-Code Tools' Limits & System Rewriting Importance
0:07:10 Unboxing AssemblyAI's Audio-to-Text Model
0:08:29 Use Cases: Podcast Research & Transcription
0:09:41 Podcast Feedback & Focus Improvement
0:10:46 Engage Better: Learn from AssemblyAI's AI Coach
0:12:31 Insights Harvesting from Podcasts
0:14:29 Using Large Language Models & Prompt Engineering
0:16:07 YouTube & Podcast Analysis with AssemblyAI
0:18:12 Accelerating Podcast Interview Research
0:19:01 Sales Coaching & Compliance with AssemblyAI
0:21:27 CRM & AssemblyAI: A Feedback Fusion
0:22:03 Avoid the Zeigarnik Effect with Instant Feedback
0:25:14 Personalized Sales Scripts & Research with AI Models
0:27:30 Voice Aggregation in Operations & Customer Support
0:28:51 Improving Customer Support through Audio Analysis
0:31:00 Beyond Transcription: AssemblyAI Use Cases
0:32:15 Reducing Hiring Bias with Interview Analysis
0:33:51 Interview Summaries: Hiring Help from AssemblyAI
0:35:07 Business Opportunities atop AssemblyAI
0:36:56 Creating Lecture Summaries & Chat Interfaces
0:40:23 Elevating Udemy Courses: The AssemblyAI Way
0:41:59 AssemblyAI: A Research Tool with Testimonials
0:45:52 AssemblyAI vs OpeanAI Whisper
0:48:11 A Positive Encounter with AssemblyAI's Support
0:49:46 AssemblyAI's Marketing: The Room for Growth
0:51:32 Using AI Models for Use Cases Recommendations
0:52:13 JasperAI's Onboarding Experience
0:53:03 The Power of Sequential Onboarding
0:54:02 AssemblyAI's Transcription Process & Fine-Tuning
0:56:19 AssemlyAI's Goal: Flawless Speech Recognition
0:58:11 Business Ideas: Audiobook Analysis & Video Feedback
0:59:56 Monetizing Audiobook Analysis & Content Repurposing
1:00:25 Improving Explainer Videos with AssemblyAI
1:01:07 Tool Integration with AssemblyAI for Developers
1:01:45 YouTube Analytics & Clip Generation
1:04:00 Summarizing Lectures & The Ultimate Cheating Tool
1:04:30 Rating & Summarizing Podcasts on Spotify
1:06:04 Healthcare & AssemblyAI: Transcribing Doctor-Patient Talk
1:08:04 Join the AssemblyAI Team: Open Positions
1:10:09 Non-Coders Opportunities at AssemblyAI
1:11:48 AI-powered Transcription: Grain.co & Fireflies.ai
1:13:10 Alloware.com, Vidyo.ai & RunwayML
1:15:19 AssemblyAI's Business Canvas

Get our Prompt Protocol for Disruptors: disruptordigest.com
Youtube: youtu.be/Qac04KNfsf0
Want to collaborate with us? artisan.marketing

SUMMARY
We reveal how we doubled McDaniel College's student enrollment and sold out a classical music concert.
Observation rules over questioning and the Pain-Gain-Job framework is the game-changer.
Unlock the hidden potential of keyword research, competitor analysis, and the underrated art of mystery shopping. Discover how GPT can be your ace in the hole for market research, making you the leader in your competitive landscape.
Ever tasted your own cooking (trying to buy and use your product)? Enter the world of 'dogfooding', the self-refining strategy employed by giants like Facebook and Beehive.com.
Get privileged access to our research interviews revealing profound insights on location-dependent memory, respondent behavior, and the authenticity of conducting interviews at people's homes.
Join us as we draw practical marketing lessons from industry titans like McDonald's, Disneyland, and Apple and deep-dive into captivating marketing techniques like the 'fake door' experiments.
And the grand finale? A fail-proof protocol for conducting marketing research, even when your target audience is as intimate as 100 people.
Stay tuned for a roller-coaster ride through the intriguing realm of marketing research, and be prepared to transform your business like never before.
KEY TAKEAWAYS
1. Conduct qualitative research through interviews
2. Even a few interviews provide valuable insights
3. Make quick changes based on customer feedback
4. Understand the “job” a product needs to do for the customer
5. Don’t focus on product features in isolation
6. Identify customer pains and gains
7. Segment different customer groups
8. Different groups hire products for different jobs
9. Understand functional, social and emotional jobs
10. Identify key benefits that customers actually value
00:00:00 Doubling Enrollements in McDaniel College: A Case Study
00:03:18 Observation and Dog Fooding for Conversion Rate Optimization
00:04:36 Dogfooding: Understanding User Needs Through Observation
00:09:28 espondent Behavior in Interviews
00:14:33 Usability Testing: A Guide to Observing Real-Life Behaviors and Recording User Experiences
00:16:03 User Behavior Through Screen Recording and Google Analytics: A Discussion on Fake Door Experiments
00:20:06 A/B Testing for McDaniel College
00:21:54 Qualitative and Quantitative Research
00:25:00 Arndold Schwarzenegger in Budapest: a Case Study of Crisis Marketing
00:26:48 Advanced Tactics for Market Research
00:30:04 Jobs to be Done Framework
00:32:08 Skyrocketing Milkshake Sales at McDonald's
00:35:26 Job, Pain, and Gain of Milkshakes, University Education, and Disneyland
00:40:56 Segment or die
00:42:42 Social and Emotional Jobs of Apple, Starbucks, and Tesla
00:45:23 CardBrand Strategy: How Car Brands Take Away Pain and Frustration
00:46:53 Signaling and Social Perception in Human Society
00:48:42 Disruptive Technologies: Understanding Jobs, Pains, and Gains
00:51:03 Identifying Customer Pains for Business Success
00:53:49 Pain and Gain Points in Qualitative Research
00:58:26 Cheaper Alternatives to Keyword Research
00:59:48 Overview of Keyword Research and Survey Design
01:04:05 Different Approaches
01:06:22 Tips for Crafting Effective Questions in Surveys
01:12:12 Group Interviews
01:14:08 Low-Cost Research Tools: Mystery Shopping and Dogfooding
01:15:52 Mystery Shopping and Customer Expert Interviews
01:20:26 Research Case Study: Cooking School
01:22:12 Uncovering Insights: Analyzing Competitors, Segmen

Prompt Protocol for Disruptors: disruptordigest.com
Youtube: youtu.be/PRJS-mBmGSs
Want to collaborate with us? artisan.marketing
00:00:00 The Secret AI Playbook of Silicon Valley Insiders
00:00:34 Instantly Decode Complex Tweets with this AI Trick
00:03:01 Struggling with Gifts? This AI Will Blow Your Mind with Ideas
00:05:09 Virtual Coaching - Getting Parenting Tips from AI
00:08:12 Apartment Hunting Made Easy with AI (Translation + Negotiations)
00:12:31 Sommelier AI - Perfect Wine Pairings for Any Meal
00:18:08 Coding Made Simple with AI Programming Assistance
00:21:28 AI-Generated Podcast Intros and Summaries
00:29:13 Travel Planning Streamlined with AI Itinerary Creation
00:33:06 Creating Quizzes and Study Guides with AI
00:36:03 Supplement Research Simplified with AI Insights
00:40:51 AI-Generated Recipes and Meal Plans
00:43:16 AI Writing Assistant - Fixing Grammar and Improving Emails
00:45:55 AI Sports Training Plans for Faster Fitness Gains
00:48:34 Understanding Research Papers Faster with AI Summaries
00:51:17 Finding the Perfect Domain with AI Tools

Prompt Protocol for Disruptors: disruptordigest.com
Youtube: youtu.be/JD1iiONUyvE
Want to collaborate with us? artisan.marketing
Deep Dive into a fundamental AI Model with Outsized Potential
Anthropic's Claude 100K is a gamechanger: a model that can digest an unreasonable amount of information and spit out surprising insights.
Claude has a context window of 100,000 tokens - that's 120 pages of text. Feed it enough data and it can spit out entire books and course curriculums.
This means we can automate tasks that were previously unthinkable. Have a massive codebase with no documentation? Feed it to Claude and have it write detailed comments and unit tests.
Need to understand 1,000 research papers on a subject? Feed them to Claude and have it extract the core principles.
How about generating social media content for your business? Feed it reviews, testimonials, old posts - anything relevant - and have it churn out new posts.
The possibilities are mind-boggling. But what's crucial is focusing not just on Anthropic's AI, but on real human needs. Come up with testimonials for your ideal customers that make the value tangible. Work backwards from the result you want to achieve.
Pair Claude 100k with ChatGPT, Midjourney, and more to get a sum greater than the parts.
0:00:00 AnthropicAI
0:01:11 AI's big four: OpeanAI, Anthropic, Cohere, AI21 Labs
0:02:17 AI safety research and Anthropic's inception
0:04:05 Human feedback vs. Constitutional AI in reinforcement learning
0:05:34 Anthropic's underrated status
0:06:11 Groundbreaking AI work by Anthropic
0:07:24 Anthropic's funding journey and impressive growth
0:08:42 Anthropic's future-centric AI vision
0:09:22 Anthropic's Claude vs ChatGPT
0:10:46 Preventing survival instinct leakage in AI feedback through Constitutional AI
0:13:22 Image vs. Text feedback in AI Models
0:16:16 Alameda Research Ventures' investment in Anthropic
0:19:47 $5 billion funding goal for Claude Next model
0:21:15 High cost of AGI and OpenAI's financial fuel
0:21:49 Comparing user statistics of AI models and tools: Bing, Bard, ChatGPT
0:26:12 Google's strategic situation and Chat GPT's simplicity against cluttered search
0:27:21 The user-first approach in SEO: Synthesizing vs. Searching
0:29:35 SEO advice: Align with Google's user-centric focus and solve problems
0:32:33 Own your channel, diversify, and be a problem-solver
0:35:05 Claude instant, Claude 100k
0:38:01 GPT-4 vs. Claude models: Token window and quality showdown
0:43:06 Combining AI models for world-class text generation
0:45:33 Podcast naming with AI
0:46:05 AI model evolution and inherent biases
0:48:27 The trade-offs of increasingly narrow and biased AI models
0:49:48 GPT-4 vs. Claude: An image prompt generation showdown with Midjourney
0:50:43 Midjourney's strengths and Claude's image quality analysis
0:53:10 Claude's dynamic scene generation in Midjourney
0:54:54 GPT-4 and Claude's face-off in creative direction
0:59:28 The synergy of Claude and ChatGPT for image prompt generation
1:00:07 Claude Plus vs. GPT-4: A race in speed and quality
1:02:05 Anthropic's business model canvas
1:09:11 Anthropic's potential applications: research papers, legal documents, and software refactoring
1:11:14 Future business ideas leveraging AI: automated code writing and curriculum design
1:16:18 AI tool ideas: CV generator, social media management, academic aids, and co-authoring fiction
1:21:26 Potential AI-powered niche market opportunities
1:26:23 Business ideas brainstorm: digital therapist platform, code refactoring service, corporate training, market research, and Anthropic's unique employee benefit pac

Get our Prompt Protocol for Disruptors: disruptordigest.com
Want to collaborate with us? artisan.marketing
Video: https://youtu.be/Z-44BnPabIo
How to set a successful cold email outreach campaign with 80% open rate and 15% reply rate to get a new lead every single day
Key takeaways:
Targeting: Focus on a niche audience within a 1 hour drive. Filter companies by size to match your capacity. Use databases like D&B to find the right companies and roles. Only email companies, not individuals.
Deliverability: Verify email addresses to get below 1% bounce rate. Aim for 70-80% deliverability. Warm up new email addresses by manually sending to friends and subscribing to newsletters. Use software to automate the process in 2-3 weeks. Set up DKIM/SPF to reduce spoofing. Only send on weekdays.
Copy: Do research to understand customer pains, goals and objections. Address objections upfront. Focus the first email on the top benefit, the second on another benefit. Provide value in follow ups vs just asking if the email was read. Include a simple CTA like 'reply yes'. Use ChatGPT to personalize at different levels.
Testing: Enable open rate tracking on the first 1000-2000 emails to set a baseline. Measure unsubscribes to see common traits. Test on a subset before sending the full campaign. Disable open rate tracking once you reach 8-10% reply rate.
Checklist: Test email thoroughly. Personalized subject line. Concise copy. Mention key benefits. Unsubscribe link. Use Cialdini's principles of influence.
Practical Examples: For a cooking school, target locally within an hour's drive. Filter for companies with a team size that matches your kitchen capacity. Mention how you can help with team building events in the first email, another benefit in the second, and additional value in follow ups. Ask recipients to simply reply 'yes' to get more info.
How to maximize email open-rate?
1. Send a test email to yourself to check that all links work and the email looks good on mobile and desktop.
2. Check that the sender name is correct and the subject line and preview text are personalized.
3. Ensure the copy is concise at around five sentences with only one call to action that is clear and easy to do.
4. Check that the email is value-driven and provides solutions to customer pains.
5. Include an unsubscribe button that works properly and verify email addresses to avoid spam issues.
6. Keep the email short, clear and use influence principles like reciprocity and consistency.
7. Use a short, personalized subject line with the recipient’s name.
8. Personalize the preview text to make people curious.
9. Keep the body copy under five sentences with one question mark and one call to action asking the recipient to do something very easy in the first email.
Links
Company database: dnb.com
Email Databases: hunter.io, apollo.io
Email verification: my-addr.com
Testing mails: mail-tester.com, glockapps.com
Cold email sending: quickmail.io (our favourite). mailshake.com
Scraping: scrapebox.com, octoparse.com