333 Sam Horn: Ask A Librarian

08/08/23 • 51 min

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Disrupt Yourself Podcast with Whitney Johnson

Attention is the real currency of all advertising. It’s how many seconds they can keep your eyes glued on whatever billboard or TV ad is in front of you at that moment. And then there’s the science of why exactly it caught your attention, in the first place.

Advertisers represent this fascinating intersection of business and psychology, so today we want to find out what we can glean from this unique industry.

Today we're joined by Sam Horn, CEO and founder of the Intrigue Agency, where she helps brands craft their communication. She’s also an author focusing on how we can navigate conflict in our everyday lives, including Tongue Fu and Sam’s latest, Talking on Eggshells.

Advertisers represent this fascinating intersection of business and psychology, so today we want to find out what we can glean from this unique industry.

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332 Jaime Leverton: Cryptography in Action

For almost as long as humans have been using coins and dollars to trade and grow, we’ve also been using them as weapons.

It’s almost a magical thing, one thing that can be traded for anything you want. And the people in charge of that currency control the magic. The idea of a common currency is intertwined in just about every facet of our lives, up to the very top on Capitol Hill. It seems natural that someone should be in charge of this huge power.

But this is where a cryptocurrency butts in and says, why does anyone have to be in charge? Today we’re going to focus on the practical promise of this emerging tech with Jaime Leverton, CEO of Hut 8. Practical, like two billion unbanked people getting access to a stable bank account. Hut 8 is one of the largest crypto mining operations today, and we’ll hear from Jaime how her background in everything from IBM to Blackberry enabled her to take the lead on this new project.

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334 Alan Mulally: Love Them Up

Today, we’ve got a special episode, one of my personal heroes––Alan Mulally.

You’ve probably sat in a Boeing 777 before. He was the chief engineer on that plane. You might have a Ford sitting out in your driveway. He’s the reason Ford was the only major American car company that didn’t take a bailout in 2008.

Alan Mulally has sat in many seats — President and CEO of Boeing Commercial Airplanes, President and CEO of Ford — but you have to hear it from him personally, how you put together four million plane parts, hundreds of thousands of employees and even more shareholders, to create an airplane that can deliver people point-to-point, non-stop, halfway around the world. Funnily enough, it all comes down to love.

Link to Alan's Working Together Principles

P.S. We just heard from John Coe, one of our listeners who said, "Your conversation with Alan gave me GOOSEBUMPS. Whoa! He has a greater understanding of human dynamics than just anybody alive today...Perhaps your all time best."