Fed: The Ethical Consumer's Dilemma

07/15/24 • 26 min

1 Listener

We’ve heard about the potential problems around chicken welfare. But how does that square with their impact on the environment?

Dr Chris van Tulleken finds out what it takes to produce the most eco-friendly chicken meat possible. And makes a devastating discovery. Welfare concerns, and environmental credentials, often pull in OPPOSITE directions. Does he want to eat the happiest birds, or the ones kindest to the planet?

Halfway through his poultry quest, Chris remains massively conflicted: he loves chicken, but some of what he’s discovered makes him question how much he eats it. Will he still be able to look at it the same way as he goes deeper down the rabbit hole? And more importantly, should he keep serving it up to the family?

We’ve heard about the potential problems around chicken welfare. But how does that square with their impact on the environment?

Previous Episode

Fed: U OK Hen?

We eat chicken. A LOT of it. We might love the taste, but what about how we're treating those birds?

After witnessing first-hand the reality of indoor chicken farming - how most of the chicken we eat is raised - Dr Chris van Tulleken wants to know: are the birds happy enough, or is our method of rearing cheap chicken actually cruel?

If so, what’s the ‘happier’ alternative – and do carnivores like Chris care enough to pay the price for that, or does a love of meat ultimately trump ethics?

Chris battles with his conscience, and finds the answer hard to stomach.

Next Episode

Fed: Fine Print

Do YOU know what you're eating? Are you sure?

Dr Chris van Tulleken is keen to make good food choices, and buy the best chicken possible for his dinner. High welfare, tasty, and good for the environment, ideally. But it's not as easy as that. How CAN he make good food choices if he has no idea what he's buying?

Chris explores what we actually know about the food we buy, and to what extent we can trust what's on a label.

He also uncovers the startling truth about two very different ways that we buy chicken - lifting the lid on why sometimes, even the most moral meat shoppers turn a blind eye...