Elise Ivy's RokStar World; From TV Glamour to Pickleball Innovation; Rokne's Rise and Court Dominance

04/16/24 • 35 min

Dirty Tennis. Clean Living. The Podcast!

Embark on an entrepreneurial odyssey with Elise Ivy, the dynamo at the helm of Rokne Pickleball Paddles, as she recounts her pivot from the glare of television cameras to the competitive world of sports equipment manufacturing. With a dash of humor and a sprinkle of stardust, Elise's story is one of embracing the pickleball craze and transforming it into a thriving business with her brother. Her infectious enthusiasm for the sport and knack for innovation shine through as she unveils the patent-pending technology of their Aero Blade paddle and the intricate journey from concept to court.
Picture this: a former TV personality and her brother, mastering the art of synergy to conquer the burgeoning pickleball market. Our engaging chat with Elise traverses the rigorous process of product testing, enlisting professional athletes, and the delicate interplay between marketing ploys like sending paddles into space and the groundwork of logistics. We get candid about the cultural tide that's carrying pickleball into sororities and beyond, with Elise painting a vivid picture of strategic choices and the resolve to keep the focus sharp on what they do best: crafting exceptional paddles.
The episode rounds off with a peek into the inclusive world of pickleball, as we discuss Rokne's initiative to launch an affordable line of paddles, democratizing the sport for all. Elise regales us with tales of underestimated elder statesmen of the courts and the ambassadors who champion the brand with authenticity, heralding a new era of pickleball fanaticism. Her parting words leave you inspired and in eager anticipation of what's next on her horizon, ensuring that her next visit to our show is one you won't want to miss.

Previous Episode

Brad Singer, CEO, Lucky in Love; A Legacy in Tennis Apparel & Bold Collaborations

The first interview in our 5-part "RacquetX Series" recorded on-location in Miami!
Join Ashley and Dena to uncover the profound essence of building not only a business but also a legacy that spans generations. Embark on a vibrant journey with us as we unravel Miami's fashion tapestry, featuring the wisdom of Brad Singer, CEO, Lucky in Love, and the fifth generation of his family in the apparel industry.
Brad shares an intimate look at the evolution of the iconic tennis brand, Tail, from its humble beginnings with a tennis-inspired denim skirt to the creation of his own trendsetting Lucky in Love label, igniting the "Free the legs" movement. Plus, the wild success of a partnership with K-Swiss, in particular, the newest shoe from Lucky in Love's Deco Collection.
Lucky in Love has a fearless approach to fashion, marrying intuition with meticulous trend analysis and market forecasts. Our show peeks behind the curtain at their design team's creative process and teases an upcoming collaboration that's bound to excite.

Next Episode

Pop Tennis Shorty; Ashley, Dena, and the Tournament Win; Water Kefir Vs Champagne

Get ready to be served an ace of a "shorty" as Ashley and Dena recount their smashing experience with Pop Tennis, the sport that's climbing the ranks of the racket world.
You might be wondering, just what flips and dips does Pop Tennis have over traditional tennis? Imagine the thrill of ping pong, the strategy of tennis, and a sprinkle of joyous chaos all played with a paddle and a decompressed ball. Whether we were volleying for the first time or scoring points like pros, we learned that this game is an absolute blast for players at every level.
From our tactical triumphs to the unexpected challenge of facing off against a dear friend in the finals, we share how Pop Tennis brings people together, sparking connections and laughter. So grab your paddles, Dirty Tennis fans, and join the rally—you might just find your new favorite way to serve up some fun.