What is the Cost of Strategy with Alex Brueckmann

What actions do you need to take to be happy with the money that you make? To Alex, the starting point is to ensure that it is “good money” -- money that allows you to say no to anything that doesn’t align with your own values.

Alex is a strategy entrepreneur, author, and executive coach. He built and scaled companies in Europe and Canada, and led client projects across the world, helping brands and firms transform their businesses. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients build profitable businesses rooted in purpose, i.e., doing well while doing good. Based in Vancouver, Canada, he speaks on the topics of intentional strategy and entrepreneurship. In his upcoming book, he presents a new framework called "The Nine Elements of Organizational Identity,” together with a step-by-step process to bring it to life. He's a storyteller with an academic background in General Management, with degrees from EBS University (Germany) and Universidad ORT (Uruguay), as well as certificates from INSEAD (France) and Harvard Business School (USA).

On this episode of Direct AF Sales, Lisa sits down with Alex and has an honest conversation about entrepreneurship. They jam on Alex’s new book The Strategy Legacy, and fueling your tank, and more intentional action around money. There are many takeaways an entrepreneur could find in today’s podcast, such as connecting your heart to your business in what Alex calls “conscious capitalism;” or how to avoid “shiny object syndrome.” Tune in for a masterclass on success, and find out the true impact of strategy.

What You’ll Learn:

• How Alex went from being a radio journalist to a consultant to a founder of his own company
• Why money can’t make you happy; and what money can do instead
• What links together strategy, purpose, and awareness, and why that combination can help your business last sustainably
• And so much more!

Favorite Quote:

“The moment you’re only in it for the money is the moment that you’re exchangeable. You have to fuel your business with purpose.”

• Alex Brueckmann

How to Get Involved:

Alex Brueckmann can be found on his website.

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This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.

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