Episode 47: What is Fit-for-purpose CRM Data and Why is it Critical for Your Org

07/17/23 • 27 min

In this week's episode, Sonia sits down with returning guest, Mehmet Orun (Sr. VP of Product at PeerNova), to discuss the meaning of fit-for-purpose data and why it is so critical for an organization. He shares how Cuneiform for CRM helps CRM stakeholders achieve fit-for-purpose data.
Mehmet answers the following questions:

What does fit-for-purpose data mean? What are some examples?
How does fit-for-purpose apply today in business?
Why is it critical for Salesforce customers?
What are some things Salesforce customers can do to determine if their CRM data is fit-for-purpose?
What is Cuneiform for CRM and how is it different from other applications?
How can customers get started?

Install Cuneiform for CRM in the AppExchange

What does fit-for-purpose data mean? What are some examples?
How does fit-for-purpose apply today in business?
Why is it critical for Salesforce customers?
What are some things Salesforce customers can do to determine if their CRM data is fit-for-purpose?
What is Cuneiform for CRM and how is it different from other applications?
How can customers get started?

Install Cuneiform for CRM in the AppExchange

Previous Episode

Episode 46: Introducing Cuneiform for CRM - Know Now if Your Business Data is Fit-for-purpose

In this week's episode, Navid and Sonia sit down with Mehmet Orun, Sr. VP of Product at PeerNova, to announce the launch of Cuneiform for CRM, a business data quality application now available on the Salesforce AppExchange.
Mehmet answers the following questions:

What is the largest data quality challenge that organizations face today?
What are the current gaps in today's data quality for CRM applications?
What is Cuneiform for CRM?
What does it mean when data is fit-for-business purpose?
How is it different from current data quality applications on the AppExchange?

Read the Announcement
Install Cuneiform for CRM in the AppExchange

Next Episode

Episode 48: Bridging the Gaps in Valuation Risk featuring Gangesh Ganesan

In this episode, our hosts sit down with PeerNova’s Founder and CEO, Gangesh Ganesan, to explore how Cuneiform® for Valuation Risk addresses critical gaps in the current valuation risk landscape.

Discover what makes the platform unique, why it's so difficult to replicate, and how it seamlessly balances zero-code accessibility for business users. Gangesh also shares insights on overcoming industry adoption challenges and the transformative potential for the future of valuation risk management.

Gangesh answers the following questions:

What are the biggest challenges in fair-value estimation and pricing today?
What makes Cuneiform unique?
Why is it so hard for others to create a product like this?
How does Cuneiform balance zero-code usability for business users with IT oversight?
How can we overcome adoption challenges, and what advice would you give to hesitant valuation teams?