Episode 46: Introducing Cuneiform for CRM - Know Now if Your Business Data is Fit-for-purpose

06/05/23 • 29 min

In this week's episode, Navid and Sonia sit down with Mehmet Orun, Sr. VP of Product at PeerNova, to announce the launch of Cuneiform for CRM, a business data quality application now available on the Salesforce AppExchange.
Mehmet answers the following questions:

What is the largest data quality challenge that organizations face today?
What are the current gaps in today's data quality for CRM applications?
What is Cuneiform for CRM?
What does it mean when data is fit-for-business purpose?
How is it different from current data quality applications on the AppExchange?

Read the Announcement
Install Cuneiform for CRM in the AppExchange

What is the largest data quality challenge that organizations face today?
What are the current gaps in today's data quality for CRM applications?
What is Cuneiform for CRM?
What does it mean when data is fit-for-business purpose?
How is it different from current data quality applications on the AppExchange?

Read the Announcement
Install Cuneiform for CRM in the AppExchange

Previous Episode

Episode 45: Gangesh Ganesan Keynotes at the CDAO Financial Services Event on The Business Value of Continuous Data Quality

In this week's episode, you will join PeerNova's Founder and CEO, Gangesh Ganesan, as he keynotes at the CDAO Financial Services event. He discusses the business value of continuous data quality and how to overcome challenges with an effective data quality model.
Gangesh answers the following questions:

What are both the short-term and long-term consequences of poor data quality?
What does a proactive and effective data quality framework consist of?
What are the key ingredients for a data quality model that will increase operational efficiency, meet regulatory compliance, and enable better business decisions?
How does a financial firm implement an effective data quality tool that continuously addresses low-quality data across workflows?

Download the data quality whitepaper here: https://peernova.com/DQWP
Watch the video here: https://youtu.be/DmjJ38CCIQo

Next Episode

Episode 47: What is Fit-for-purpose CRM Data and Why is it Critical for Your Org

In this week's episode, Sonia sits down with returning guest, Mehmet Orun (Sr. VP of Product at PeerNova), to discuss the meaning of fit-for-purpose data and why it is so critical for an organization. He shares how Cuneiform for CRM helps CRM stakeholders achieve fit-for-purpose data.
Mehmet answers the following questions:

What does fit-for-purpose data mean? What are some examples?
How does fit-for-purpose apply today in business?
Why is it critical for Salesforce customers?
What are some things Salesforce customers can do to determine if their CRM data is fit-for-purpose?
What is Cuneiform for CRM and how is it different from other applications?
How can customers get started?

Install Cuneiform for CRM in the AppExchange