Digital Marketing Therapy

Planning is important. It helps you know where you're going and what that means for your growth and impact. Executing that plan is the second half of the battle. Knowing if things are working and your strategies are going to get you to the end goal is where a lot of people get stuck. Learn about how you can effectively keep you and your team on the right track to geeting things done in this episode of the podcast.

→ how to move from planning to doing. → identifying which tasks to do, delete, delegate, and defer. → when and how to pivot. → review your plans regularly.

[5:40] Different people are more comfortable in planning and some in executing. Having both people in the room and understanding the stregnths of each can help you organization navigate this process. Then its about creating ownership of different areas of the process and identifying the decision makes for different elements of the plan. [9:33] Put your tasks in a matrix to help determine which tasks you are going to defer, delegate, do, or delete. For example, if something is high impact, low difficulty, then it's an easy choice to do. If it's high diffculty, low impact, then delete. [13:48] When it comes to changing course pay attention to data and metrics. Understanding what elements aren't working makes it easier for you to determine what you keep doing and where you pivot. Break big projects or events into smaller goals so you know what really is or isn't working vs scrapping the entire thing, for example.

Cassandra Quinn thrives on closing the gaps between people, ideas, and solutions and she's on a mission to create a more joyful, fulfilling, and rejuvenated world that's rooted in inclusive prosperity, collective wisdom, and savvy stewardship.

Her current business partners with socially conscious companies to optimize operations, teams, and sales to maximize ethical profits and cultivate a positive work culture through a people-first, systems-led approach.

With 11 years of business ownership and diverse industry background, she leverages her expertise to guide and inspire her company's consulting, training, and fractional operations & leadership services.

As a proud Goldman Sachs 10,000 Small Business Alumni Ambassador, a member of the Trusted Advisors Council, and a volunteer for the Leadership Team of the Chicago Chapter of Conscious Capitalism, Cassandra is actively involved in shaping positive business practices. Additionally, her company is a proud member of 1% for the Planet, which provides third-party accountability for members committing to corporate environmental responsibility. Learn more: https://cassandraquinn.com

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours